MxMIndia

Tag: Karan Virwani

  • WeWork aims at reframing the concept of a workspace from being merely a place to conduct business to a space incubating business of all sizes

    We Work tells customers to “Reimagine Your Workspace” in new campaign

    By A Correspondent

     

    We Work has announced the launch of its national campaign titled ‘Reimagine Your Workspace’. The three-month campaign went live on May 8.

     

    On the launch of the first We Work National Campaign, Karan Virwani, General Manager, WeWork India said: “We are excited to launch our first WeWork National Campaign in India that reflects who we are as a brand and what we offer. As WeWork continues making a mark in reimagining your office environment, the campaign will prove to be a game changer locally by showcasing our unique ‘we’ culture and how WeWork will reinvent your work and everyday life.”

  • The account will be serviced from Bangalore

    WeWork assigns digital marketing mandate to iProspect India

    By A Correspondent

     

    iProspect India has bagged the digital media mandate for shared workspace brand, WeWork in India. The account was won via a multi-agency pitch.

     

    Said Rubeena Singh, CEO, iProspect India: “WeWork is a celebrated global company and we are excited to partner with them in their India foray. Given that the DNA of the brand is contemporary and progressive, it opens up myriad possibilities to be leveraged effectively in the digital space. The team is working on a tailor-made digital strategy for WeWork. We are positive our efforts will help them take their business forward.”

     

    Added Karan Virwani, Director, WeWork India: “WeWork is a global network of workspaces where companies grow together. Teams of any size can find refreshingly designed collaborative space, private offices, and meeting rooms that energize their employees and their guests. We understand that our audience is highly active on digital and choosing the right digital partner is integral for our business. iProspect India is one of the largest digital performance agencies in India and we are delighted to have them work alongside us in achieving our business objectives,”.