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Tag: Karan Kumar

  • The appointment will see 80 dB Mavericks roll out integrated communications solutions for Fabindia

    Fabindia appoints 80 dB Mavericks as its PR Consultancy

    By A Correspondent

     

    Following a multi-agency pitch, 80 dB Mavericks has been awarded the public relations business for lifestyle major Fabindia. The appointment will see 80 dB Mavericks roll out integrated communications solutions for Fabindia, to drive greater engagement with consumers across India.

     

    Confirming the appointment, Karan Kumar, Chief Brand & Marketing Officer, Fabindia said: “Fabindia is delighted to bring on board 80 dB Mavericks as our strategic PR partner. Their strong team, creative ability and thorough understanding of the brand task gave us the confidence to award them this mandate. At Fabindia, we are very passionate about our unique story – one that is anchored on our strong association with artisans and craftspeople and underpins our diverse product range. We believe the team at 80 dB Mavericks shares our passion and will be able to help us communicate our story to a new generation of consumers, making Fabindia their preferred brand as well. We look forward to working with the team at 80dB Mavericks”.

     

    On winning the mandate, Kiran Ray Chaudhury, Co-Founder and Joint Managing Director, 80 dB Mavericks, said: “Fabindia is an iconic Brand and a leader in the retail lifestyle space and we are honoured and delighted that they have chosen us as partners to further their business objectives. This partnership is testament to the strength of our diverse offerings and our senior counsel. Given the current communications landscape, we would be employing a multi-channel approach to drive opportunities for brand engagement to ensure that Fabindia remains highly relevant and personal”.

     

     

  • Lowe Lintas’ Delhi office will handle the business and play a pivotal role in extending Fabindia's communication of being an authentic Indian brand

    Lowe Lintas is creative agency for Fabindia

    By A Correspondent

     

    Fabindia has announced the appointment of Lowe Lintas as its creative agency. The agency’s Delhi office will handle the business and play a pivotal role in extending Fabindia’s communication of being an authentic Indian brand.

     

    Karan Kumar

    Said Karan Kumar, Head of Brand and Marketing – Fabindia: “We are delighted to engage with the extremely talented team at Lowe Lintas. Since inception, Fabindia’s vision has been to sell high-quality products, produced by the rural crafts persons, which celebrate India’s rich cultural and craft traditions. We believe that such products present a compelling alternate lifestyle choice – one that is anchored in both responsible production and consumption. We are confident that our this new partnership with Lowe Lintas will only further strengthen our ability to reach out to our current and new audiences with this powerful and relevant message.”

     

    Naveen Gaur

    Added Naveen Gaur, COO – Lowe Lintas on the win: “It is a matter of great pride for Lowe Lintas to associate with an iconic brand such as Fabindia. Fabindia offers a differentiated offering to consumers because it provides a source of belief and we want to leverage this to make the brand more relevant and purposeful in the mind of consumers.”

     

     

  • In a career spanning more than 15 years at ITC, Kumar has been a part of the senior leadership team across its apparel retail, stationery and FMCG businesses

    Karan Kumar joins Fabindia as Head of Brand &Marketing

    By A Correspondent

     

    Fabindia has appointed Karan Kumar as its Head of Brand and Marketing. Kumar, a management committee member at ITC, till recently was heading consumer and retail brand marketing, digital initiatives and omni-channel technology innovations at ITC’s lifestyle retailing business. He was promoted to this role in September 2015.

     

    In a career spanning more than 15 years at ITC, Kumar has been a part of the senior leadership team across its apparel retail, stationery and FMCG businesses. His work led to creation of strong and successful business brands across a diverse set of categories across ITC businesses. Kumar has worked in ITC Food’s export function, while also working on key ITC brands like Aashirvaad, Classmate, Wills Lifestyle, John Players, mint-o, Candyman and Kitchens of India, driving most of these brands to leadership positions.

     

    In 2015, Kumar co-authored a research paper “Shedding the Chastity Belt”, highlighting attitudes towards women in Indian marketing and advertising. The paper was short-listed for presentation at ESOMAR Asia Pacific Conference in Singapore, where is subsequently went on to win the “Best Presentation” award. He has also been an active role on discussions relating to “Responsible Marketing to Children”.

     

  • ITC Ltd's fashion and lifestyle brand from ITC, has appointed iContract to handle its digital marketing and social media portfolio

    Wills Lifestyle appoints iContract for digital marketing

    By A Correspondent

     

    Wills Lifestyle, the fashion and lifestyle brand from ITC, has appointed iContract, a part of Contract Advertising, to handle its digital marketing and social media portfolio.

     

    After a rigorous selection process involving 12 top agencies, from which three agencies were shortlisted for the final round of consideration, iContract was selected for its creative strategy and execution plan to build the brand in the digital space.

     

    Karan Kumar

    Speaking on the selection process, Karan Kumar, General Manager, Lifestyle Retailing Business Division, ITC said, “The marketing paradigm has changed with the dawn of digital age. Consumer engagement and consumer dialogue has taken the forefront to drive brand salience. With online shopping going live it was inevitable for us to mandate an agency with the brand’s digital duties. With iContract on board we look forward to strengthen brand presence online including social media platforms.”