Zirca Digital Solutions launched its second proprietary product ContentiQ, which combines the power of audience profiling and content consumption data to help media planners and advertisers create strategic insights-driven and data-informed content plans.
Neena Dasgupta
Said Zirca CEO Neena Dasgupta:  “Content serves as bridge between marketers and their consumers. With ContentiQ, we are bringing science to content creation so that media planners and advertisers can offer powerful audience-centric content based on psycho graphics. This tool is set to revolutionise the content planning landscape in India and globally,â€.
Karan Kumar Gupta
Added Karan Kumar Gupta, MD of Zirca: “In a rapidly-evolving content industry, marketers need to realize that their audience is not just a number. Content deserves its own planning and measurement tools, and therefore ContentiQ will be at the forefront of the emerging ecosystem of content-specific planning, measurement and execution tools. With this launch, Zirca is determined to bring consumer-centric conversations to the forefront of marketing communication.â€
Digital solutions firm Zirca has announced the appointment of TAM India CEO LV Krishnan as an Independent Board of Director while continuing his current responsibility with TAM India.
LV, as he’s known in the fraternity, will work closely with the Zirca Board members, CEO Neena Dasgupta, Managing Director Karan Gupta and to support its aggressive plans.
Said Ashok Kumar Gupta, Chairman, ZIRCA Digital Solutions: â€It is a matter of utmost pride for us to have LV Krishnan join Zirca’s independent director. In the past few years, we have become a rapidly growing organisation and are continually evaluating opportunities to bring in fresh thinking and new perspectives. We have long admired Mr Krishnan’s ability to disrupt the Indian media ecosystem with his passion and his visionary ideas. As Zirca’s board member, his leadership and strategic perspective will not only empower every individual to achieve more, but also will help chart the future of our company.â€
Added Krishnan: â€In the age of IOT, VR and AI, the importance of CI (Consumer Intelligence) is a need of the hour. My decision of joining the Zirca Board came from the sheer inspiration of amalgamating knowledge of years of video content consumption dissection and data powered with cutting-edge technology.â€
Earlier this month, Zirca launched ContentdB, billed as Asia’s first native advertising management platform. The platform is designed to help manage content campaigns across multiple discovery, social, search networks and publishers.
Said Dasgupta: “Most marketers are fairly successful at putting out engaging content; the fact that they are not able to optimise across the different platforms reduces the value they can get from their campaigns. ContentdB provides them with a single window platform from which they can monitor their campaigns on a comprehensive dashboard. Marketers can, thus, get a unified view of multiple campaigns and platforms that will help them make an informed decision about the efficiency of their campaigns, thus saving them time, effort and money while managing their campaigns.â€
Said Karan Kumar Gupta at the launch: “ContentdB is uniquely poised to focus on right amplification and optimization to bring campaign efficiency, so that the marketer can evaluate how effective the brand’s content is, in building brand awareness. The platform evaluates how well the content resonates with the brand’s end consumer from one publisher to another, setting a new trend.â€
Zirca Digital Solutions has announced that the company will expand its current partnership with Microsoft and in addition to Display Ad Sales will also act as Miscrosoft search platform Bing’s sales partner for search advertising sales in India. Zirca will work on showcasing Microsoft Bing’s strength as a credible challenger in the Rs 3000 crore search market bringing in new audiences and new searches.
“Bing’s increasing popularity in India, especially among well-informed audiences, provides the perfect catalyst for marketers to engage with a large, diverse population,†said Grant Watts, Regional Director of APAC, Microsoft Search Advertising. “Zirca’s strong heritage in providing smart advertising and marketing solutions to brands with great strategic frameworks will support our mission of increasing our presence in the Indian market and deepening our relationships with customers in the country.â€
“We’re extremely proud to exclusively represent Microsoft Bing in India. We have seen Bing gaining significant momentum and adoption among the Internet users in the country and a major uptake amongst brands for their domestic and international search marketing. In the last 6 months we have seen a significant 150% growth in wallet share,†said Neena Dasgupta, CEO, Zirca Digital Solutions. “This win fortifies our relationship with Microsoft, further demonstrating our expertise in bringing successful digital partnerships to India,†she added.
“We are delighted to partner with Microsoft Bing search advertising business in India. This partnership will provide advertisers and marketers with a unique opportunity to make the most of one of the world’s most innovative global search platforms. Additionally, it will also help us understand how search is powering next- generation technology solutions,†said Karan Kumar Gupta, Managing Director, Zirca.
Leading independent media representation firm Aidem Ventures has announced a series of management-level changes. Alok Rakshit has been elevated to the role of President and Joydeep Ghosh has been promoted to the role of Senior Executive Vice President.
Commenting on these elevations, Chairman, Ashok Kumar Gupta said, “We have our trusted and experienced senior executives with us since Aidem’s inception, almost five years ago. It is their efforts that have made what the company is today.
Karan Kumar Gupta
Karan Kumar Gupta, Director, Aidem Ventures further added, “Alok and Joy have always been the two rock-solid pillars of Aidem. They have not only lived up to the expectations of the company’s shareholders but also are the driving forces behind Aidem’s exceptional outcomes for their channel partners. Besides, we are also on the verge of announcing some key business initiatives along with adding new channel partners under our umbrella. Therefore, with our robust squad of media troupers, we are confident that sky will be the limit for Aidem.â€
Since 2010, Aidem has been handling the foremost channel partners ofcrucial markets such as Kerala, Andhra Pradesh, Rajasthan, Uttarakhand, Uttar Pradesh, Bihar, Jharkh and and West Bengal spanning various genres such as GECs, movies, news and music. Expanding its existing media forte,Aidem has recently partnered with Shemaroo – Think Tank for its well-known music show, Launchpad – the Music Cafe that has introduced some unique content across leading regional channels in Maharashtra and Bengal. Two months ago, the company launched a dedicated 360 degree sports and activation division, Aidem Sporty. They latelywere involved in the marketing of the popular and successful football show, ‘Premier Futsal’. Besides, Aidem has had a glorious history with famed sports events like Box Cricket League, Indian Badminton League, Sri Lanka Premier League, Bangladesh Premier League, National Games 2015 to name a few.
About Aidem Ventures:
Aidem Ventures is India’s leading independent Advertising Sales Company that also offers consulting and marketing services. With a team of over 100+ trained professionals located across all major media markets in India, Aidem enjoys deep and valuable connections with over 3000 advertisers in India.
Aidem, together with eBUS – a Group IMD Company, also offers a complete solution for digital distribution and management of Television Commercials (TVCs) to advertisers, agencies, media owners, content producers and broadcasters. This service is being used by almost all major broadcasting networks in India.
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