MxMIndia

Tag: Karan Jaitapkar

  • To provide tech-enabled marketing solutions to its clients, iProspect India has launched this voice-based interface

    iProspect India launches voice assist interface

    By A Correspondent

     

    Would you rather have a voice assistant reading out your key business drivers than pour over Excel worksheets? Well, iProspect India has launched iProspect Voice Assist for its clients. Targeted at CMOs, the iProspect assistant, which works with Google Assistant and Alexa, will enable clients to stay updated on their campaign performances real-time and thus, help them make better decisions.

     

    Rubeena Singh

    Speaking on the new development, Rubeena Singh, CEO, iProspect India said: “We have always believed in making our clients’ business thrive with our tech-enabled data-driven marketing solutions. In today’s fast-paced decision-making world, iProspect Voice Assist will benefit our clients by giving real-time information on campaigns and enabling them to decide on the go.”

     

    Karan Jaitapkar

    Added Karan Jaitapkar, EVP – Technology, iProspect India: “iProspect India is focused on developing new technological solutions for its clients. iProspect Voice Assist is another step towards that. We want to create more path-breaking solutions to help grow our clients’ business further.”

     

     

  • Abhishek Balsara is AVP – Analytics while Vineet Sawant joins as Director – Tech

    iProspect expands its martech team with two new hires

    By A Correspondent

     

    iProspect India has roped in Abhishek Balsara and Vineet Sawant as AVP – Analytics and Director of Technology, respectively. Based out of Mumbai, both Balsara and Sawant will report to Karan Jaitapkar, EVP – Technology, to strengthen the agency’s martech division.

     

    Commenting on the agency’s latest appointments, Rubeena Singh, CEO, iProspect said: “At iProspect, we believe in delivering data-driven integrated marketing solutions to our clients. And with Abhishek and Vineet joining the martech team, I believe we are now a force to reckon with. Both bring with them a rich experience in digital technology and will play an integral part in our next phase of growth.”

     

     

  • Brand campaign currently live across multiple media touch points

    POV creates new brand campaign to launch OZEE

    By A Correspondent

     

    OZEE, the newly launched video-on-demand platform from ZEE Digital Convergence Ltd. (ZDCL) recently rolled out a campaign in its efforts to build awareness for the brand. Conceptualized by Point of View Brandcom India Pvt. Ltd. (POV), the brand campaign covers TVC, print, Out-of-Home, digital & social mediums.

     

    Built around the idea of ‘Entertainment Now’, the campaign captures the simple ethos that there is an entire generation of audiences that expects the world to revolve around their pace of life.

     

    Vishant Kotian

    Vishant Kotian, Founder & CEO, POV, said, “The Entertainment Now campaign is an over-the-top, comic take on what we are seeing all around us. A generation that has got used to doing things at their pace and everything else has to wait while they are doing their thing. The initial response to the campaign has been phenomenal, specially the ‘Not Now’ sound track. We’re confident this campaign will create a brand to watch out for in the category.”

     

    Bhushan Pandit

    Bhushan Pandit, Chief Creative Officer, POV, said, “This has been a fun campaign to do and execute. Between the client and us, we instantly recognized that we had a kick ass idea. Fortunately, the entire creative deck looks slick and has turned out the way we visualized it. More importantly, the idea has really come alive seamlessly across mediums, be it digital, the TVC, the design touch points, or others.”

     

    Karan Jaitapkar, Business Head, OZEE, said, “People are too busy living their lives to be tied down to appointment viewing. OZEE is built around this need and delivers superb video entertainment content to its audiences, anytime, anywhere. While the product is committed to keeping the simple yet astute “click to play” promise, the brand campaign also captures this ethos beautifully using a very simple, effective idea for its messaging.”