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Tag: Karan Gupta

  • Designed to help brands and agencies ease their campaign and account strategy

    Zirca Digital Solutions receives patent for ContentiQ

    By Our Staff

     

    Zirca Digital Solutions has recently acquired its patent for ContentiQ. The product is designed for brands and agencies ease their campaign and account strategy.

     

    Neena Dasgupta
    Neena Dasgupta

    Said Neena Dasgupta, CEO and Director, Zirca Digital Solutions:  “This patent places Zirca into a unique position in delivering and optimising multi-dimensional campaign objectives for a brand. With this differentiated offering, we can ensure high returns for clients’ spends on advertising. Tying up various aspects of campaigns and ad management to ensure that these objectives are met is among the firsts in the industry. We’re delighted with ContentiQ being our first patented product.”

     

    Karan Gupta
    Karan Gupta

    Added Karan Gupta, Managing Director, Zirca Digital Solutions: “We are applying for patent for this product in several countries so that Zirca’s unrivalled approach is recognized across different markets. Clients in these markets will be able to utilise our tailored services to fulfil their localized objectives.”

     

  • Will help expand Zirca’s business across markets

    Zirca gets Mustali Kachwala to head tech

    By Our Staff

     

    Zirca Digital Solutions has appointed Mustali Kachwala as the Head of Technology. He will lead the tech division and will play a critical role in expanding Zirca’s business across markets.

     

    Said Neena Dasgupta, CEO & Director, Zirca: “We are delighted to onboard Mustali to spearhead the Tech team. His rich background in building the products will play an important role in redefining Zirca’s technology vision. It is a huge boost to our leadership bandwidth.”

     

    Added Karan Gupta, Managing Director: “We are thrilled to have Mustali as our head of Technology. His strong record in the tech industry and solid management experience makes him an excellent choice to lead the tech team.”

     

  • A suite of smarter unified solutions Zirca iQ

    Zirca launches next era in digital solutions

    By Our Staff

     

    Zirca Digital Solutions has launched a suite of unified solutions called Zirca iQ. Said Neena Dasgupta, CEO and Director, Zirca Digital Solutions: “Staying still is something that is not in our DNA. While nobody likes the ongoing pandemic, we tried our best to utilise this time to make a better version of us. Our new website is an effort that showcases who we truly are and what we are capable of doing. Zirca has evolved multi-fold from what we started as, and now is the opportune moment to display our true potential. Be it our proprietary tool Archetype indicator, our block chain integrated products, or any other product and service in the Zirca arsenal, all are poised and ready to handle the next wave of digital.”

     

    Added  Karan Gupta, Managing Director, Zirca Digital Solutions: “Over the years, Zirca has diversified its offering even during this hard time when the world was slowing down. Zirca undertook some internal changes to realign its business goals signifying the diversification of its business. Our aim is to always stay ahead and give the best to our partners and marketers with our solutions.”

     

  • To offer smarter digital solutions to upscale its offerings

    Zirca Digital Solutions becomes certified Google Partner

    By Our Staff

     

    Zirca Digital Solutions is now a certified Google partner to offer digital solutions to upscale its offerings.

     

    Said Karan Gupta, Managing Director, Zirca: “We are thrilled to announce this partnership as the team had worked really hard for this. We have vested in using the technology and platforms to help extend quality solutions to all our clients. With the rapid move to online platforms, we are looking for more meaningful ways to bring outcomes and strive for growth. This is a huge game changer for us and the kind of services we provide to clients”

     

    Added Neena Dasgupta, CEO and Director, Zirca Digital Solutions, added: “At Zirca, we always put our best on knowledge, research and insights driven decisions. Our google partnership reflects our commitment towards delivering smarter and holistic solutions to our partners. Zirca will always strive to present the industry and consumers with insights that will help them make better business decisions.”

     

  • Examines content consumption data and trends between Q2 FY’19 and Q4 FY’20

    Zirca’s whitepaper audits consumer sentiment

    By Our Staff

     

    Zirca Digital Solutions has released a whitepaper titeld  ‘Re-start Trends during the Pandemic’ examining key content categories that grew during the lockdown. The whitepaper is part of Zirca’s ‘Ungeek’ knowledge series that simplifies facts to help businesses take better decisions and studies content consumption data and trends between Q2 FY’19 and Q4 FY’20.

    Said Neena Dasgupta, CEO and Director, Zirca Digital Solutions: “At Zirca, we always put our bets on knowledge, research and insights driven decisions. Our “Ungeek” series is an effort to collate business and consumer insights and translate them into actionable intelligence for the digital and marketing fraternity. Zirca will always strive to present the industry and consumers with insights that will help them make better business decisions. We consciously started the series with this particular topic because the past few months witnessed lots of changes across the spectrum and it is more critical now than ever to have actionable intelligence to improve recovery”.

    Added Karan Gupta, Managing Director, Zirca: “Data” is fast becoming a commodity, and it is getting difficult by the day to actually filter out key insights from a mountain of easily available data. Zirca has uniquely positioned itself to be able to collate large amount of data and filter out key insights from them. Within “Ungeek” you will not only find the width of information but the depth of these insights as well. We hope that this series helps the readers by presenting them with more comprehensible facts and figures” the pandemic has influenced fundamental transformations in businesses, many of them driven by attitudinal changes.

     

     

  • He will report to CEO and Director Neena Dasgupta

    Zirca appoints Vamsi Sankarayogi as head of tech & solutions

    By A Corrrespondent

     

    Vamsi Sankarayogi

    Zirca Digital Solutions has appointed Vamsi Krishna Sankarayogi as head of technology and solutions. He will report to CEO and Director Neena Dasgupta.

     

    Said Dasgupta: “We are delighted to have Vamsi as part of the Zirca family. We look forward to leveraging his expertise and insights to expand in the product space and in global markets. We wish him the very best.”

     

    Added Karan Gupta, Managing Director of Zirca: “Vamsi has the right credentials to take Zirca to new heights. We wish him the best and look forward to working with him.”

     

     

  • Zirca has been appointed as the exclusive adsales representative in India

    Zirca Digital & Fandom ink partnership

    By A Correspondent

     

    Zirca Digital Solutions has been appointed as the exclusive advertising sales representative in India of global entertainment platform Fandom.

     

    Speaking on this development, Karan Gupta, Managing Director, Zirca Digital Solutions, said: “Consumption of pop-culture entertainment is dynamically changing across the world and India is no exception. We are excited to be associated with Fandom. This is a huge development for us, and we are all geared up to deliver our best-in-class services to them.”

     

    Added Neena Dasgupta, CEO and Director, Zirca Digital: “Fans’ relationship with pop-culture entertainment is now more engaging, direct, and personalised than ever. We are delighted to represent one of the most respected fan-trusted brands in India. We are confident that through our collaborative approach we will be successful in creating and delivering cutting-edge digital advertising solutions for Fandom in the Indian market.”

     

    Said Ken Shapiro, Fandom’s Chief Revenue Officer: “Fandom speaks the language of fans and helps marketers establish credibility. Our ability to harness fan passion combined with Zirca’s innovative sales solutions will enable us to reach consumers in new and effective ways.”

     

  • The brand holds up the actress as a representation of beauty, femininity and candidness

    Swara Bhaskar to endorse skincare brand

    By A Correspondent

     

    Skin-care brand Namyaa Skincare has roped in actress Swara Bhaskar to endorse its range of products. The brand, which makes skincare and intimate hygiene products, holds up the actress as a representation of beauty, femininity and candidness.

     

    Said Karan Gupta, Director, Namyaa Skincare: “Swara Bhaskar has justified roles that break stereotypes and the vicious circle of sealing lips about life’s realities. Her style, boldness and attitude is what the brand wants to leverage.”

     

     

  • The event will flag off on 12th March, 2019 starting from the historic Sabarmati Ashram

    Tushar Gandhi’s Dandi Salt Challenge partners Aidem for seeking money

    By A Correspondent

     

    Dandi Salt Challenge – 2019 (DSC), the first heritage IP of Great Salt March Events, has exclusively partnered with Aidem Ventures for consultancy and monetisation. DSC will comprise a series of events involving two types of endurance races (Marathon and Cycling) and a March. The event will flag off on March 12, 2019 starting from the historic Sabarmati Ashram and conclude on March 21 at Dandi covering a total of 401 kilometers.

     

    Tushar Gandhi

    Said Tushar Gandhi, Founding Partner, Great Salt March Events: “Dandi Salt Challenge is a finely crafted multi-day March, Marathon and Cycling Race with a unique amalgamation of Heritage and Endurance Sports. It requires the expertise of a strong media sales company that would go beyond conventional models. Aidem has the right mix of sales network and selling expertise and we are absolutely delighted to partner with them”.

     

    Karan Gupta

    Adde Karan Gupta, MD, Aidem Ventures: “Dandi Salt Challenge is a unique concept and a fantastic property for us to add to our portfolio. Through this partnership, Aidem will go beyond the traditional “ad sales” representation and play a critical role in formulating end-to-end media and marketing solutions for Great Salt March Events. This multi-day event will offer advertisers an unparalleled omni-channel proposition.”

     

     

  • The channel is a unit of KIIT Group of Institutions

    Kalinga TV appoints Aidem Ventures as their ad-sales partner

    By A Correspondent

     

    Aidem Ventures has been mandated to handle adsales for Kalinga TV, a 24-hour Odia news channel. Launched in 2015 by Kalinga Media and Entertainment, the channel is a unit of KIIT Group of Institutions.

     

    Said Himansu Sekhar Khatua, MD, Kalinga TV: “Aidem has a proven track record of creating success stories for its partners. They not only have a strong sales force but also offer end to end solutions to the broadcaster which makes them different from competitors and the most preferred choice in this space.  I am confident that this collaboration will help us position the channel’s potential rightly in the advertiser market and monetise our advertising inventory better.

     

    Added Karan Gupta, MD, Aidem Ventures: “It’s an honour to be the exclusive partner of Kalinga TV. Kalinga has a strong foothold in Odisha and I’m sure that their rich group legacy will give us an in-depth access to the Odia Market, further enhancing our overall sales bouquet for the benefit of advertisers and agencies. With our strong infrastructure of teams across the country, we are confident of the channel’s success”.

     

     

  • The channel’s content is a blend of news, music, food, devotion and documentaries

    Aidem bags revenue mandate for Chardikla Time TV

    By A Correspondent

     

    Chardikla Time TV, the FTA Punjabi infotainment channel, has appointed Aidem Ventures as their exclusive adsales representatives for North and East India.

     

    Said Karan Gupta, MD, Aidem Ventures: “Aidem has a demonstrated history of creating success stories for channels assigned to us from various markets. Chardikla Time TV being one of the top performing channels in Punjab market offers incredible reach to advertisers with global viewership. We are confident to drive the channel’s revenue to new heights.”

     

    Added Satbir Singh Dardi, Director, Chardikla Time TV: “We are happy to be associated with Aidem and are confident that their rich experience will help us improve our presence in the key markets of North and East India. In addition to this, AIDEM’s level of professionalism and strong hold in the advertiser market will certainly help us position the channel as a worthy advertising platform.”

     

     

  • The channel also has its presence in the global market and is FTA across Australia, Singapore, Middle East, Europe, UK, USA, Canada and South Africa

    Amrita TV appoints Aidem for adsales

    By A Correspondent

     

    Aidem Ventures has been mandated to handle adsales for Amrita TV.

     

    Jayakesh Nair

    Said Jayakesh Nair, COO, Amrita TV: “We have developed a new content strategy for Amrita TV. The channel is all set to present a variety of exquisite programmes in 2018. Aidem’s knack of positioning channels in the advertiser market is remarkable. They establish a win – win scenario for both advertisers as well as the channel. I am sure this collaboration will help us exhibit Amrita TV’s potential as a valuable advertising platform.”

     

     

    Karan Gupta

    Added Karan Gupta, MD, Aidem Ventures: “At Aidem Ventures, we have always created success stories for the channels we have been assigned. It’s an honour to become the exclusive partner of Amrita TV. In the last couple of years, we have been extremely focused on building up our regional bouquet on a Pan-India basis. Equipped with a strong distribution and new content strategy for the coming year, we are confident of the channel’s success in the entertainment space.”

     

     

    Alok Rakshit

    Said Alok Rakshit, President, Aidem Ventures: “Amrita TV gives us an indepth access to the Kerala market, further enhancing our overall sales bouquet for the benefit of advertisers and agencies. Besides, the association will also help Amrita TV to effectively leverage our domain knowledge, revenue management skills and industry relationship, thereby making it a mutually beneficial arrangement”.