MxMIndia

Tag: Kapiva

  • To amplify brand story

    Kapiva partners with Wondrlab’s WYP

    By Our Staff

     

    Shantanu_Kapiva
    Shantanu Kapiva

    Wondrlab’s creative arm, WYP, has won the creative mandate for Kapiva, a global Ayurvedic D2C brand and a leader in wellness solutions.

     

    Said Rakesh Hinduja, Co-founder and Managing Partner at Wondrlab: “In an era where Ayurveda is gaining immense traction on the global stage, securing Kapiva’s business mandate is a thrilling achievement. Kapiva, which was launched as a modern Ayurvedic nutrition brand, holds a unique place in today’s wellness landscape. We are enthusiastic about harnessing our creative acumen to amplify Kapiva’s brand story. This partnership is an opportunity to create impactful narratives that not only celebrate Ayurveda’s universal appeal but also resonate with Kapiva’s diverse audience. By marrying our creative expertise with Kapiva’s Ayurvedic legacy and contemporary approach, we aim to craft campaigns that inspire healthier living on a global scale.”

     

    Added Shantanu S, Co-Founder from Kapiva: “Ayurveda has been gaining prominence across the globe as a preventative medicine system- breakthrough research and innovation have been conducted in the space in the past few years.  As a front-runner in the industry, we believe in constantly pushing the needle to increase awareness and adoption. Keeping the same principle in mind, we have collaborated with Wondrlab. Through this partnership, our aim is to empower consumers globally with holistic and modern solutions.”

     

  • To promote Ayurvedic products of Kapiva

    Enormous Brands bags the brand planning of Kapiva

    By Our Staff

    Independent creative agency Enormous Brands has bagged creative mandate of Kapiva Ayurveda. It will be responsible for brand planning and designing strategy.

    Shrey Badhani
    Shrey Badhani

    Said Shrey Badhani, Co- founder, Kapiva: “We are thrilled to be partnering with Enormous Brands as we look to build out Kapiva into an enduring, differentiated brand. Enormous has a great track record of differentiated storytelling for challenger brands. They have a deep understanding of the urban millennial consumer and really understood the value proposition of Kapiva to our consumers. We also really enjoyed the interesting conversations with their diverse, talented team over the past months.”

    Ashish Khazanchi
    Ashish Khazanchi

    Added Ashish Khazanchi, Managing Partner, Enormous Brands: “Kapiva is a brand born out of age old practices of Ayurvedic nutrition made accessible for the modern families. It has its roots in tradition and yet fits into a modern household’s life with innovative formats. Kapiva did exceedingly well in the last few years with people’s attention shifting to better nutrition and going forward, we’ll look forward to building even higher relevance for the brand in the consumer’s mind.”