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Tag: Kapil Tammal

  • Tammal joins DDB Mudra from Scarecrow where he was a founding employee and was Executive Creative Director as well as Design Director since 2011

    Kapil Tammal joins DDB Mudra West as ECD

    By A Correspondent

     

    Kapil Tammal

    DDB Mudra West has brought in Kapil Tammal as Executive Creative Director. He will be based in Mumbai and will report to Rahul Mathew, Creative Head, DDB Mudra West.

     

    Kapil Tammal joins DDB Mudra from Scarecrow where he was a founding employee and was Executive Creative Director as well as Design Director since 2011. Before his stint with Scarecrow, he was associated with McCann, Umbrella Design, Triton Communications & Concept Communications.

     

    Talking about his appointment, Tammal said: “While DDB Mudra West has always been a creative powerhouse, globally, what really impressed me was the rapid inroads the agency has made in the Indian market, in recent times. Meeting with Sonal, Rahul and Rajiv further fueled by belief in the agency. They are insanely creative and driven to put DDB Mudra Group on the global map. I have worked with Rahul in the past; and I am eagerly looking forward to team up with him again, for shaping the creative product at DDB Mudra West.”

     

    Sonal Dabral

    Quoting on the appointment, Sonal Dabral, Chairman and CCO, DDB Mudra Group said: “Kapil is not just a hugely talented and experienced creative professional, he is a genuinely nice guy. In today’s day and age of restless creativity, Kapil is one the rare breed of creatives who has complete mastery over his craft. It’s been exciting times for all of us at DDB Mudra Group; with our work being recognised in multiple forums for its effectivity as well as its creativity. And with Kapil joining our family, I’m sure we’re going to see our work reach even greater heights.”

     

     

    Rahul Mathew

    Added Mathew: “Our band of merry men and women grows stronger and stronger. Kapil not only adds more muscle to our craft, but also brings great enthusiasm and excitement to the workplace. He understands the effort and resilience that goes into building an agency; having helped build one. We all look forward to him helping us build DDB Mudra West into the creative force that we know it can become.”

     

  • Scarecrow Communications has promoted Kapil Tammal from a Creative Director to an ECD

    Kapil Tammal promoted as Scarecrow ECD

    By Shubhangi Mehta

     

    Kapil Tammal

    Kapil Tammal joined Scarecrow Communications, Mumbai as creative director almost two years back and has now been promoted to Executive Creative Director. He moved in from McCann Erickson, Mumbai where he was a creative director. At Scarecrow Communications, Mr Tammal reports into the agency’s co-founders (cum directors) Raghu Bhat and Manish Bhatt and will continue reporting into them.

     

    On Mr Tammal’s elevation, Manish Bhatt, founder, Scarecrow, said: “Kapil has completed almost two years at Scarecrow. We are now looking at building a strong team headed by Kapil. As a worker Kapil brings in a lot to the table in terms of hard work, quality and he has a wonderful sense of design and idea. We knew hiring him was a great decision, but with his performance he has not left any doubt anywhere. At Scarecrow, we believe in growth of deserving workers and we decided to promote Kapil and credit him for his immense hard work.”

     

    Manish Bhatt

    Kapil Tammal, now ECD, Scarecrow, said: “It’s been a fantastic year. I’m happy and hoping to build a very strong team and put forth as much as I can in terms of great work.”

     

    Mr Tammal studied at the Sir JJ Institute of Applied Art and some of the brands he has worked with in the advertising industry, include Vaseline, Pears, Liril, Maybelline, Hanes, Wonderbra, The Economic Times, Onida, Siemens, Britannia, Nerolac, NDTV, Cathay Pacific, BIG Cinemas, EsselWorld Theme Park, NEO Cricket/Sports, Indian Oil Corporation, SBI, UTI, HDFC, Tata Indicom, Eureka Forbes amongst others

     

  • On the occasion of its second anniversary, Scarecrow Communications Ltd. launches a design division – www.scarecrowdesigns.net.

    Scarecrow turns 2, launches design division

    By A Correspondent

     

    With two offices, 45 people and 25 brands, Scarecrow has completed two successful years today (Feb 9). On the occasion of its second Anniversary, Scarecrow Communications Ltd. has announced the launch of a design division -www.scarecrowdesigns.net. Primarily, Scarecrow Designs, headed by Kapil Tammal as Design Director, will provide exclusive design solutions to various clients.

     

    Scarecrow Designs also endeavours to produce pure graphic design content on its own. The in-house designers and budding talent from design schools will be roped in to create merchandise (t-shirts, bags, accessories and so on), which will be showcased at the Scarecrow Art Gallery and on www.scarecrowdesigns.net

     

    Why Scarecrow Designs?

    Scarecrow Communications Ltd provides all advertising solutions under one roof. But the team realizes that there is a lot of demand for pure design-led jobs. From brand manuals to corporate & brand identity, and packaging. Due to the retail boom, mall culture and entry of many international lifestyle brands inIndia, design has become extremely imperative.

     

    Many national/international brands, more often, avoid spending on full-fledged ATL campaigns due to media costs. But what they can’t avoid spending on is to create a look, feel and imagery of the brand where design is sacrosanct. And so, these clients specifically seek design-led communication solutions. And there was a need gap here.

     

    The team at Scarecrow also observed that good talent from design schools normally joined design houses rather than ad agencies, leaving them with substandard design talent.

     

    To correct and balance the design ecology of talent and need, Scarecrow believes in identifying design talent at an early stage. Even when the current Design Director Kapil Tammal was brought on board, he was also offered a senior position in Landor, one of the leading design houses. Subsequently, Scarecrow has also attracted talent from design institutes like NID.

     

    Yet, to complete the ecology of design, one needs to create a complete environment of design that attracts and nurtures great design minds to provide great design solutions. Hence the launch of a separate interface called Scarecrow Designs.

     

    Idea behind the new identity:

    Crop Circles have been the biggest design mysteries in the world. Even today, some believe aliens create them, while some believe it’s a hoax. Being Scarecrow, standing tall in the field, the team thought of owning and associating with Crop Circles. No one has officially claimed to own them yet.