MxMIndia

Tag: Kapil Sharma

  • The concept and execution of this web series has been done by Mash Up, a part of GroupM India

    Mash Up & Blazar get Kapil Sharma to launch new Honda Mobilio

    By A Correspondent

     

    Honda India is all set to launch their new premium 7-seater, the Honda Mobilio in July. Before the launch of its TVC, the car is generating a lot of buzz around the web with a series of four videos with India’s favourite comedian – Kapil Sharma. The concept and execution of this web series has been done by Mash Up, a part of GroupM India. The digital campaign is being executed by Blazar, the digital marketing agency of GroupM India.

     

    This is the first time Honda has taken the route of a celebrity association and branded original content to launch a car. The videos are not product videos, but are designed to announce the launch of the car, touch upon its features and give the audiences a dose of entertainment. Kapil plays a Honda car salesman in the web series.

     

    GroupM released the campaign on YouTube on June 24th 2014 at 6pm. Since then the video has garnered over three lakh organic views and over 1.5 lakh likes. This is also the first time Kapil Sharma has associated with any brand. GroupM specifically chose Kapil, keeping in mind his popularity across digital media and his fan engagement on social media.

     

    Shakeel Anjum, Head – Brand Communications, Honda said, “Unlike the traditional advertising, digital is a pull medium. And we for sure wanted to leverage the medium to its best. All the four Honda Mobilio films are buzz worthy content. The first film has already gained social chatter and consumer engagement organically, within just hours of launch. Kapil Sharma is definitely the new benchmark of Family Entertainment. His humour cuts across genres and age groups. Kapil is one of the most searched celebrities on digital with a massive fan following on social media. We believed he was the best fit to launch this Family car on digital media”

     

    Kumar Deb Sinha, head, Digital Content, Mash Up said, “We are extremely thrilled to take Blazar’s long standing partnership with Honda Motors to next level by creating a brand association with Kapil Sharma. The objective is to unleash the full value of digital media and branded content to engage consumers, inducing high sharability amongst users.

     

  • RED FM is ready with yet another entertainment event titled 'Paisa Vasool Entertainment with Kapil Sharma and RJ Raunac'

    Kapil Sharma to host an entertainment show for Red LiVE

    By A Correspondent

     

    Under its successful intellectual property RED LiVE, known for organizing music concerts and live shows, RED FM is ready with yet another entertainment event titled ‘Paisa Vasool Entertainment with Kapil Sharma and RJ Raunac’.

     

    Stand-up comedian Kapil Sharma popular for programmes such as ‘Comedy Circus Ke Superstar’, ‘Comedy Circus Ka Naya Daur’ and ‘Kahani Comedy Ki’ has been roped in for the first time by RED FM. The comedian, who was ranked 96 in the top 100 celebrities of 2013 by Forbes India magazine, is currently hosting ‘Comedy Nights with Kapil’ on a mainstream entertainment channel.

     

    The event is scheduled to be held at the Indira Gandhi Stadium, New Delhi on Saturday, July 5, 2014. The sought-after artist will be seen entertaining the guests with his impeccable sense of humour and liveliness along with other supporting artists. As per RED FM’s tradition to bring wholesome entertainment, there will be surprise in store for the fans as well. RED FM’s RJ, Raunac, known for playing pranks with the listeners will join Kapil for some fun and also give an open challenge to the fans, details of which will be announced soon.

     

    Nisha Narayanan

    Nisha Narayanan, COO, RED FM, said, “RED LiVE has been a phenomenal success and has received fabulous response from the people across metros and Tier-2 and 3 cities. The vertical has seen the biggest and the most popular artists performing LiVE for our listeners. The two successful seasons of RED LiVE saw concerts in markets like Delhi, Kolkata, Varanasi, Jamshedpur, Nashik, Kanpur, Bhopal etc. and the overwhelming response we received, has strengthened our confidence in the vertical.”

     

    Adding further she said, “We decided to rope in Kapil Sharma because he is the biggest comedian in the country and being a Punjabi himself gives him an instant connect with the audiences in Delhi and North. We are very excited about expanding the scope of RED LiVE from just Music to Comedy as well. With the strong IP that brand RED has built, and with the kind of response we have been receiving to our events, we are now all set for the biggest RED LiVE gig so far. It is very encouraging to see our confidence in RED LiVE getting reflected amongst our listeners, advertisers and partners as well.”