MxMIndia

Tag: Kapil Mishra

  • To establish real estate banking platform as a leader in the segment

    Indiassetz brings in Kapil Mishra as Brand & Creative Consultant

    By Our Staff

     

    Real estate banking platform Indiassetz has appointed Kapil Mishra as its brand and creative consultant. He will be overseeing marketing, social media, and related communications focused at building a strong brand presence and to establish Indiassetz as a leader in the segment

     

    Said Mishra: “It’s not sufficient for companies to do business differently. They should be seen as that too. The whole approach is to build brand Indiassetz as a category creator. Indiassetz must be seen like a very professional, expertise and technology driven company, with wit and panache as its tone of voice.”

     

    Added Shivam Sinha, CEO of Indiassetz: “Mr Mishra joins us from one of the most important sectors for any business – communication and brand management. We are confident in his expertise and that it will enhance and effectively communicate the ideas, beliefs, and products offered by Indiassetz to all the stakeholders. Together, the goal is to help clients make the right choices in selecting and investing in real estate. We are excited to have him on board.”

     

     

  • When the media reports on the ground reality and media commentators twist or ignore ground reports, you know how embedded the rot is, writes Ranjona Banerji

    An Almost Obituary for a Brave Media

     

    By Ranjona Banerji

     

    ‘The Real Beast’ is the headline this Tuesday, February 25, 2020 of The Telegraph, Calcutta. Across India’s national capital, while the State Machinery was “busy” with US President Donald Trump’s visit to India, the state machinery was busy stoking violence. State BJP leader Kapil Mishra led a rally through North East Delhi and verbally attacked anti-CAA protestors. Soon after, the attacks became physical.

    To quote the Telegraph: “protected thugs roam parts of Delhi; 4 killed as cops remain spectators.” The toll has since gone up.

    This is the story of every riot in India. And most cases, barring some notable exceptions, it is the Hindu rightwing which starts these riots. As academics like Paul Brass have carefully researched and made plain, no riot can be successful without state help. Anyone who has been caught in or observed a riot in India knows that most help rioters receive is from the police.

    They stand back, they watch or they actively take part. Members of the media who has reported on riots or been in the newsroom coordinating coverage or making pages or programmes knows this. Some of India’s best known TV personalities became “famous” and household names because they covered riots. Today, they are often enablers of rioters, of government excuses and police excesses by remaining silent or looking for false equivalences.

    These two first-hand reports, by a Times of India photojournalist and a Times of India reporter, makes the ground situation clear. It reiterates who the perpetrators and who the aggressors were. Members of the Hindu Sena getting aggressive, forcing tilaks on people, wanting to check if the man is circumcised or not (as in, are you a Hindu or a Muslim), breaking locks on shops with Muslim names vandalising property.

     

    https://timesofindia.indiatimes.com/city/delhi/are-you-hindu-or-muslim-toi-photojournalist-recounts-maujpur-horror/articleshow/74291844.cms

     

    https://timesofindia.indiatimes.com/city/delhi/delhi-violence-toi-correspondent-tells-her-first-hand-experience/articleshow/74291855.cms

     

    The link below is from The Hindu. It continues with the old custom of “majority” and “minority” communities, but the story is the same: Hindus bashing Muslims.

    https://www.thehindu.com/news/cities/Delhi/blood-injustice-and-anger-burn-the-streets-of-north-east-delhi/article30908031.ece

    I have chosen these first-person reports because if you read through the news reports of what actually happened in Delhi on Monday, or at least, whatever details are currently available, all you get is confusion. There is plenty of chatter about a gunman who apparently fired in the air and has since been detained and his name revealed as “Shahrukh”. However, this “gunman” did not injure anyone. Initial screen scrolls suggested that a police constable was killed by a gunshot wound. Now it seems the constable was killed in the storm of stones being exchanged. Before information of what the gunman did or did not do was revealed, we had senior journalists asking for the “terrorist” to be arrested and so on.

    Meanwhile, members of the Hindu Sena and Hindu rightwing and Sangh Parivar and Hindutva proponents are presented as “misguided youth”. The narrative in India now follows the American pattern and this has nothing to do with Trump’s visit. All Hindu violence is a result of provocation, youth, misguided and such. All non-Hindu violence is a result of terrorist training. The hypocrisy and lies are no longer shocking. It is part of our mainstream.

    When the media reports on the ground reality and media commentators twist or ignore ground reports to either facilitate the State and its agenda or at any rate try not to upset the State, you know how embedded the rot is. This is in spite of the fact that across media houses, reporters and photojournalists at the sites of violence faced threats from the Hindu rightwing, from organisations associated with the government, and saw the police standing by or actively encouraging violence.

    https://www.telegraphindia.com/india/cop-to-pro-caa-group-go-ahead-and-throw-stones/cid/1748352?ref=top-stories_home-template

    India’s media has lost its conscience and whatever ethics it had in this desire to appear “objective”. If it no longer realises that it is not really being objective, then it is stupid. And if it continues with this fake objectivity then it is the acid that is eating into our society. I use this sweeping generalisation because the few voices that counter this sponsored news presentation are too small and too weak to make a difference.

    The Narendra Modi government at the Centre has an endgame in mind: it is the Hindu Rashtra dream of the RSS. Instead of the largescale Gujarat anti-Muslim pogrom of 2002 which earned Modi and the BJP widespread international attention and opprobrium, the new strategy is small wars of attrition and a constant stream of violence. There will be attempts to now isolate and blame BJP leader Kapil Mishra for instigating the violence and excuses will be made for Modi and Union Home Minister Amit Shah.

    Modi we have been repeatedly told by the media and others is a strong leader with a firm grip on his government. Shah is India’s home minister and the Delhi police is part of the Union home ministry. If these two do not know what’s happening in their party and their government, then they are but puppets in the hands of their RSS masters. If they do know what is going on, then they are part of it.

    But every journalist and most Indians with their eyes open know what is going on. And if people do not know, and do not like what is happening, they need to educate themselves. The media and journalists can no longer help because too many of them are part of the problem.

    Veteran media commentator Sevanti Ninan says “India deserves better media”. Never have truer or sadder words been spoken.

    https://www.telegraphindia.com/opinion/delhi-assembly-elections-caa-nrc-npr-shaheen-bagh-coverage-by-indian-television-media-is-terrible/cid/1747932?ref=author-profile

     

    Ranjona Banerji is a senior journalist and commentator. She is also Consulting Editor, MxMIndia. Her views here are personal

     

  • The new RCO structure comes as a progression to the CCO announcements made earlier this year

    Lowe Lintas strengthens second leadership level with four new RCOs

    By A Correspondent

     

    Lowe Lintas has announced a new structure for the second level of creative leadership at the agency. The new RCO structure comes as a progression to the CCO announcements made earlier this year.

     

    As part of this move, three senior creative leaders Joy Mohanty, Amar Singh and Carlos Pereira, have been elevated to the post of RCO. Additionally, Kapil Mishra, a senior creative resource has been hired as the new RCO for its South office.

     

    Joy Mohanty,

    Joy Mohanty, who leads the creative function for the Delhi and Kolkata offices of Lowe Lintas, is now elevated to Regional Creative Officer. His mandate is to strengthen the agency’s creative standing in the designated regions. Joy will continue to handle creative duties for the North and Eastregional offices.

     

     

    Amar Singh

    Amar Singh has been elevated to Regional Creative Officer at Lowe Lintas. In his close to 16 years at Lowe, he has worked on brands such as Vim, Domex, Clinic Plus and Pureit. He will be based out of the agency’s Mumbai office.

     

     

     

    Carlos Pereria has now been elevated to Regional Creative Officer at Lowe Lintas. With just over a decade in Lowe Lintas, he has led several brands across the agency including Idea Cellular, Surf Excel, Vim, Wheel, Sunlight, Ultratech, Kara, etc. He will be based out of the agency’s Mumbai office.

     

     

    Kapil Mishra

    Appointed as Regional Creative Officer at Lowe Lintas, Kapil Mishra comes from Contract Advertising, where he led a host of brands under his creative leadership as the Creative Head for its Mumbai office working on brands like Asian Paints, Cadbury Celebrations, Edelweiss, UTI Mutual Fund, Sugarfree, HSBC, Halls, Choclairs, ITC Charmis, Docomo etc. Mishra will be based out of the agency’s Bengaluru office.

     

    Amer Jaleel

    Speaking about strengthening the second level of creative leadership at Lowe Lintas, Amer Jaleel, Group CCO & Chairman – MullenLowe Lintas Group said: “As a group we are instituting this new structure that will be the logical second level after CCO. At MLLG our RCOs will define leadership of a strong cluster of clients or brands that could be either geographical or not. Let’s just say RCOs are capable of leading a small agency by themselves. Lowe Lintas is an agency with a large portfolio of clients. When Virat and I took over the reins of the Group, putting the building blocks in place was our top priority. To deliver a powerful creative product, you not only need great creative leaders but also strong people under them to give shape to those great ideas. I see this quality in every RCO who can ably support Prateek and Sagar in their creative pursuits.”

     

  • Edelweiss Tokio Life Insurance has also offered a life Insurance cover of Rs 50 lakh each for the athletes

    Edelweiss Group back Indian contingent to CWG 2018 with #BeUnlimited

    By A Correspondent

     

    The Edelweiss Group has inked a long term partnership with India Olympic Association (IOA) towards sponsorship of the Indian contingent for all games including Commonwealth Games 2018, Asian Games 2018, the Tokyo Olympic Games 2020 and the National Games 2019 and 2020.

     

    The 21st Commonwealth Games being held at Gold Coast Australia will see a total of 71 nations participating in 275 events in 19 sports. The 225 strong Indian contingent sponsored by Edelweiss will be participating in 17 sports.

     

    Edelweiss has launched a campaign saluting the #BeUnlimited spirit of our athletes, aimed at garnering support for Team India. A 360-degree campaign, it will run across print, digital, activations and outdoor media on 54+ TV channels, 250+ PVR cinemas across three weeks.

     

    Commenting on the film, Shabnam Panjwani, Head – Marketing and Communications, Edelweiss Group, said: “Edelweiss has always saluted and supported an athlete’s sheer grit and tireless attitude. We resonate with their constant pursuit of excellence. Truly for them, ‘Koi bhi limit, limit nahi hoti’. Our campaign pays homage to Team India, invites good wishes from cheering fans and aims to popularize all sports as we continue to pitch for India truly becoming a formidable sporting nation!”

     

    Speaking on the campaign, Kapil Mishra, Executive Vice President, Contract Advertising said: “Limits exist only in the mind. Once transcended, there is nothing that humans cannot achieve. Edelweiss believes in being unlimited in every aspect. The fit is natural, the ground common. The campaign thought of ‘Koi bhi limit, limit nahi hoti’ flows naturally. Our stars like Saina, Dipa, Manpreet and Mandeep exemplify the #BeUnlimited belief.”

     

    In addition to the sponsorship, Edelweiss Tokio Life Insurance, the life insurance arm of Edelweiss Group, has offered a life insurance cover of Rs 50 lakh each for the athletes representing India at the 2018 Commonwealth Games.

     

     

  • This new Diwali campaign stems from the thought of Cadbury Celebrations enabling to 'Bring the celebration with you'

    Cadbury Celebrations unveils campaign for Diwali 2016

    By A Correspondent

     

    Contract Advertising has created a new film for Cadbury Celebrations with the aim to bring to life the joy of togetherness, a feeling that gets heightened during festivities.

     

    Cadbury Celebrations, the chocolate gifting brand in the Mondelez portfolio, operates across the premium and mass premium segments with the Rich Dry Fruit Collection (RDFC), being the growth driver catering to the premium end. This new Diwali campaign stems from the thought of Cadbury Celebrations enabling to ‘Bring the celebration with you.’

     

    Said Kapil Mishra, executive vice-president and executive creative director, Contract Advertising: “This advertisement was driven by the idea that festivals have become very monotonous and a mere ritual. While parents wait for this occasion for the entire family to be together, younger generation is too occupied in their life and routine. By this campaign we aim to reinvigorate the festive feeling among the youth, emphasizing on emotions of togetherness, fun and family bonding.”

     

    The film opens on the son and his family coming back to their ancestral home getting decked for the Diwali festivities. The Diwali party swells, with another son trooping in with his family and what ensues are charming little stories of what the four walls of the house have been witness to. As the stories keep coming out and the togetherness grows on each other.

     

    At such a juncture, the elder son asks his father as to if he is serious about selling the house where they all grew up. It is at this point that the father breaks into a half complaining, half naughty mood to tell that now that everybody is home, he is not going to sell it. The children get the fact that he was playing a prank and the family rejoices in celebrating their togetherness this Diwali.

     

  • Mischievous & witty Bauaa takes charge to shield Delhi against water war in a quirky style

    Red FM launches campaign to curtail water problem in the capital city

    By A Correspondent

     

    Red FM 93.5 along with RJ Raunac (Bauaa) launched a witty and quirky campaign to create awareness around the growing water scarcity in the capital city, targeting the ‘chalta hain’ attitude of Delhiites towards water wastage. In a 7-day spike on morning show ‘Morning No 1’, RJ Raunac will ask listeners to nominate locations which are regular sights of water wastage through leaking overhead tanks in Delhi’s residential areas. The chosen locations will be raided by Bauaa aka RJ Raunac and water alarms will be given to people in the surroundings which will work as a constant reminder towards water conservation. To make it more intriguing and impactful, Red FM has introduced water alarms in Bauaa’s voice.  The alarms in his typical shaming style will announce that the tank is full now and the water pump should be switched off.

     

    As part of the initiative, Kapil Mishra – Holding the cabinet portfolio of Water in Delhi Government appreciated Red FM for the water Alarm installation activity and invited the RED FM team to install the water meter at his residence as well. Divisional Commissioner, Delhi A. Anbarasue came forward and encouraged Raunac for this huge effort of not only creating awareness but providing a quirky solution as well. Activist and water conservationist Vikrant Tongad has joined hands with RED FM will come on-air to enlighten the listeners on growing water crises and interesting tips and factoids around water conservation. The rising start-up Shop clues have also come forward to extend its support in Red FM’s unique initiative and will hand over water alarms as a complementary gift to all the consumers availing services from their portals in Delhi NCR region. Bollywood celebrities like Kanika Kapoor, Mona Singh and Sunny Leone also joined hands by lending a voice on this initiative

     

    Commenting on its unique initiative Rajat Uppal – National Marketing Head Red FM said, “Through this initiative Red FM aims to put forward the alarming truth of Delhi’s groundwater table which is receding steadily at a pace that could lead to serious water crisis. We are going a step ahead and not only creating awareness on water conservation but also providing a solution to address it in a quirky style to ensure success of the campaign.  I would like to thank all our partners who have come forward to support us and help us establish a mark”.

     

    Listeners can message Red FM if they want ‘Bauaa’ to come down to their society and help in conservation of water on 7531935935. Extensive on- ground is also planned in RWA in areas like Mayapuri, Vasant Kunj, Malviya Nagar etc.

     

  • The ever changing lifestyle of the people living in cities has led to an increase in the prevalence of lifestyle diseases

    Sugar Free aims to educate consumers with new campaign

    By A Correspondent

     

    Elkana Ezekiel

    Sugar Free has unveiled a new campaign where it reaches out to people encouraging them to lead a healthier lifestyle by paying attention to details, however small or big.

     

    “At Zydus, we are committed to the wellness of the community and society we operate in. Excess sugar consumption leads to a host of diseases. While the consumer strives hard to be healthy and fit, the amount of sugar consumed often makes all the effort go waste. The TVC sheds light on this fact while establishing how Sugar Free is the 1st step towards living a healthier and fitter lifestyle,” said Elkana Ezekiel, Managing Director Zydus Wellness.

     

    Kapil Mishra

    The ever changing lifestyle of the people living in cities has led to an increase in the prevalence of lifestyle diseases. But there are also people who are doing all they can to counter the same. While they focus on the big changes necessary to get closer to their health goals, they often forget the small details. Like the sugar you consume with every cup of tea or coffee.

     

    The creative team at Contract Advertising decided to use this fact to the brand’s advantage. “This irony of the human behaviour is the creative idea. We took this observation of how a great effort to achieve good health, backed by immense willpower, often gets ruined because of mindless sugar consumption,” says Kapil Mishra, ECD, Contract Mumbai.

     

  • ECD Kapil Mishra has been elevated to the position of Creative Head at Contract's Mumbai office.

    Kapil Mishra elevated to Creative Head, Mumbai @ Contract

    Contract has elevated Kapil Mishra to the position of Creative Head at its Mumbai office. Mr Mishra, who is currently the Executive Creative Director – Projects, will now have the additional responsibility of overseeing all the creative work churned out of Mumbai as its Creative Head. In his new role, he will work closely with Ashish Chakravarty to ensure creative excellence for all of Contract’s Mumbai clients.

     

    Commenting on his elevation, Mr Chakravarty, National Creative Director, Contract Advertising said: “Kapil has really impressed us with his clarity of thought, his ability to work on multiple projects, his keen eye for good ideas, and his sheer tenacity to see things through. But what marked him out for a bigger role was the way he led people across departments, and levels of seniority, through some very tough but ultimately successful projects. Plus he is a fabulously fun guy to work with”.

     

    Mr Mishra joined Contract from Law & Kenneth in April this year. During his short stint with Contract so far, he has been involved in Cadbury Halls, Celebrations, Eclairs, Star Plus Junior Master Chef, Asian Paints Aspira and many new business pitches.

     

  • Behind every great commercial is super strategy. Every week, MxMIndia brings you the brief and the strat as given by the client and whatever else that went into creating a winning ad.

    Ad Strat: Tata I-Shakti unpolished dals

    Kapil Mishra, Executive Creative Director, Leo Burnett

     

    1. Name of the Campaign: Tata I-Shakti unpolished dals

     

    2. The Brief:

    The brief given to the agency was to bring out the health advantage of ‘unpolished dals’ over the polished ones and marrying the qualities of the product – Taste and Health with the food cooked by celebrity chef Sanjeev Kapoor.

     

    3. The thought process behind the creative:

    I-Shakti dals are unpolished and reach the consumer after undergoing cleaning that is only absolutely necessary. The latest campaign seeks to bring alive this truth with the apt tagline ‘Bina chamke sehat chamkaaye’4. Media vehicles chosen:

     

    The promotion campaign will have TV advertisement being aired across national and regional channels, supported by Market level and outdoor visibility drives. Such as bus back panels, toll hoardings, branding at Metro stations in key metro city markets.

     

    TV channels national and Regional C&S, Outdoor media, in-shop branding and marketplace visibility through merchandising.

     

    5. Does the treatment do justice to the brief:

    The treatment is according to the brief which was to have a message based on goodness of Tata I-Shakti Unpolished dals and create generate awareness. To drive this point home, Sanjeev Kapoor, a trusted celebrity and household name has been chosen to endorse the brand. For a category in which the consumers don’t have an evolved yardstick of pre-evaluation to aid  buying process, having Mr Kapoor lends credibility to message to choose a Tata I- Shakti dals which are a deviation from current buying behavior and  consumption pattern.

     

    6. What according to you is the differentiating factor about the ad:

    When you have a message based on honesty and authenticity, the tone and manner in which it is delivered needs to be exactly the same – honest and authentic.

     

    7. Market Client feedback:

    Yet to be received

     

    Compiled by Shubhangi Mehta

     

  • Behind every great commercial is super strategy. Every Monday, MxMIndia brings you the brief and the strat as given by the client and whatever else that went into creating a winning ad

    AdStrat | Tata Salt: Mothers for Mother India

    Kapil Mishra, Executive Creative Director, Leo Burnett

     

    Name of the campaign/ad: Tata Salt – Mothers for Mother India

     

    The brief:

    The brief was very clear – to communicate the ‘Desh ka namak’ philosophy of Tata Salt.

    ‘Desh ka namak’ symbolizes the value of honesty, and the brief sought to take this forward in a very current context.

     

    Research insights:

    Tata Salt is built on the core value that is embedded in salt… ‘Honesty’. And it is this value that the brand is espousing at a time when the nation seems to be facing an honesty deficit. So, we examined the task at a dual level. First, a look at what honesty meant in today’s context.

    Second, we looked at all the possible influences/ factors that determined the value of honesty in a person’s life.

     

    The thought process behind the creative:

    In a time where the relevance of honesty seems to be getting questioned – we felt it was time to once again seed honesty as a value. ‘Desh ka namak’ symbolizes the value of honesty…and children learn the first lessons of honesty from their mothers. Thus, we looked at salt as that symbol of honesty which mothers feed their children.

    The very simple and powerful idea being – that if every mother were to decide that she would teach her child the virtue of being honest, nothing could stop the entire nation from being honest!

     

    Media vehicles chosen: Televison, POS, on-ground.

     

    What according to you is the differentiating factor about the ad:

    It’s a very simple, yet powerful tribute to the singular, most powerful force responsible for inculcating the values of honesty – the mother.

    Secondly, it does not try to preach. That, according to us, was an obvious trap for a virtue like honesty. By staying away from it, we felt that the campaign will be well received and resonate better with our consumers.