MxMIndia

Tag: Kapil Grover

  • The campaign has been conceptualised and executed by FoxyMoron

    Burger King unveils campaign for Sober Whopper

    By Our Staff

     

    Burger King has launched a new year campaign for its limited edition whopper. The #Sober Whopper, a juicy, cheesy, flame grilled double patty Whopper has been specially curated for guests to enjoy the first-hand experience of 1st Jan. The campaign has been conceptualised and executed by FoxyMoron.

     

    Speaking about the campaign, Kapil Grover, Chief Marketing Officer said: “Our strategy is to constantly hack contemporary moments and culture. After a successful Cricket Hack campaign, we are back with yet another Topical Campaign called #SoberWhopper. The #SoberWhopper was designed to ensure that no matter how hard our guests party, they can start their New Year on a Whopper Note. Besides increasing brand salience & consumer engagement, the campaign also allows us to bring a limited time Whopper exclusively available on our BK App. #SoberWhopper can be ordered via the BK App or earned Free by tagging us on social media. Our last campaign of 2021 wishes all our guests and everyone a safe and a very happy new year.”

     

    Adding to the same, Pratik Gupta, Co-Founder Zoo Media & FoxyMoron said: “Burger King as a brand has a unique way of connecting with its TG of GenZ and Millennials. While most brands focus on bringing in the New Year, Burger King in its signature humour and topical lens, decided to focus on the unique touchpoint of the customer’s sentiment the morning after, when all the fun and frolic is over, and all you want is great food!”

     

  • A new everyday value 'Rs.50 Stunner Menu'

    Burger King unveils campaign to launch new menu

    By Our Staff

     

    Burger King India has unveiled a new TVC that highlights its new Rs 50 offering In addition to a television commercial, the five- week campaign will also promote the newly launched menu across print, digital, social media, OOH, In-restaurant and via on-ground initiatives. During the campaign, Burger King India’s Instagram page will be running multiple contests wherein guests can stand a chance to win free Stunner Menu Food.

     

    Speaking about the new menu, Kapil Grover, Chief Marketing Officer at Burger King India, said: “The Stunner Menu was created with a thorough market research, keeping the current guest needs in mind. The guest expectation for ‘value for money’ is paramount in the current macros and our new Rs.50 Stunner Menu is designed to deliver the same. We are especially excited about the fact that we have new product formats as well as new flavours in this menu. We will continue to build the Stunner Menu in times to come as it represents our strategic pillar of Value Leadership in the QSR industry.”

     

  • Marking the first complete global rebrand in over 20 years

    Burger King evolves visual brand identity

    By Our Staff

    Burger King India has launched the new visual identity of brand Burger King. The brand will be rolling out a new brand logo, packaging, restaurant merchandise, menu boards, crew uniforms, restaurant signage and décor, social media and digital and marketing assets.

    Said Kapil Grover, Chief Marketing Officer: “Burger King India continues to evolve as a brand matching the needs of its guests. After recently launching the Trust In Taste project with food free of any synthetic colours and artificial flavors, now even our logo represents realism. The new brand logo and visual identity is minimalistic, iconic and all about the food that we offer. The new visual identity is intended to get people to crave our food; its flame-grilling perfection and above all, its taste.”

     

     

  • The brand has launched a new campaign ‘Dil, Dosti, Domino’s!’ to further strengthen that relationship with its consumers

    Domino’s takes emotional route with consumers

    By A Correspondent

     

    Domino’s Pizza has unveiled its new campaign ‘Dil, Dosti, Domino’s’, that aims to strengthen the emotional connect with consumers by creating tasty and memorable moments of togetherness.

     

    Speaking on the launch of the new campaign, Kapil Grover, Chief Marketing Officer, Domino’s Pizza India said: “Today, relationships have evolved from what they were a few years ago, especially relationships between Friends and Families. Hierarchical parental relationships no longer bind families. There is a lot of mutual respect and friendship amongst kids and parents today. Similarly, with the family structures changing, friends have become your new support system and in fact an extended family for a lot of us. And if we recall these moments, good food has always been a glue for relationships, especially Domino’s Pizza being a shareable product has been at the centre of many such stories where “Friends Become Family and Families Become Friends.”

     

    Added Swati Bhattacharya, CCO, FCB Ulka: “Domino’s pizza is designed to be shared for people to gather around the “magic circle”, pull at a cheesy slice and fight for the last bite. And in this very act of sharing and connecting, formality and boundaries get dissolved. Friends become like family, and family become like friends. Our campaign captures this essence of Domino’s and its role in the Indian consumer’s life.”

     

     

  • He brings with him a rich experience of 18 years and will be responsible for leading the marketing strategy for the brand

    Kapil Grover assumes charge as CMO of Domino’s Pizza

    By A Correspondent

     

    Kapil Grover

    Jubilant FoodWorks Limited has announced the appointment of Kapil Grover as Chief Marketing Officer of Domino’s Pizza.

     

    Speaking on the announcement, Pratik Pota, CEO and Whole-time Director, Jubilant FoodWorks Limited said: “We are delighted to welcome Kapil to the Domino’s family. Kapil is a seasoned marketing professional with a proven track record of building brands and driving consumer relevant innovations. We are confident that Kapil will use his immense experience to deepen Domino’s connect with its customers and to drive growth”.

     

    Added Grover: “I am delighted to be a part of Domino’s Pizza, the most loved pizza brand in India. The new role presents an exciting opportunity to lead the brand’s endeavours to create a great pizza experience for the customers, strengthen the core delivery proposition and further expand its market share. I look forward to contributing significantly to its ongoing growth journey.”

     

    Grover took charge last month after a stint as CMO with Burger King India.

     

     

  • Additionally, it will bring select fans closer to Mumbai Indians players through an exciting digital engagement programme at an outlet in Mumbai

    Burger King signs a category exclusive deal with Mumbai Indians

    By A Correspondent

     

    Burger King has joined the cricket frenzy in India with the launch of a targeted brand campaign and a partnership with reigning IPL champions, the Mumbai Indians. Burger King has associated itself as the exclusive category partner for the Mumbai Indians, who will sport the logo as part of their outfits.

     

    Commenting on the new partnership and value offering, Kapil Grover, CMO, Burger King India said: “It has always been our endeavour to provide our customers Great Tasting Burgers at Amazing Prices to as many guests as we can. And what better vehicle to spread this message than cricket which is nothing short of a religion in India.  The Indian Premier League is the most celebrated annual festival in cricket and we could not have asked for a more exciting start to our 2018 brand campaign!”

     

     

  • The mandate entails building and reinforcing the brand’s digital presence through strategic planning and out of the box solutions to attain consumer loyalty

    FoxyMoron bags digital mandate of Burger King

    By A Correspondent

     

    US fast-food giant Burger King has assigned its digital mandate to digital solutions agency FoxyMoron. This account was won following a multi-agency pitch.

     

    On appointing FoxyMoron, Kapil Grover, CMO, Burger King India, said: “As we build the brand in India, we are always looking for opportunities to connect with our guests. We are now focused on deepening our engagement on social / digital platforms. It’s one of the key mediums to connect with our guests and listen to them, which is a great input into building a better brand experience. I look forward to working with the passionate and energetic team at FoxyMoron; and building Burger King as one of the most engaging brands in India.”

     

    Pratik Gupta

    Commenting on this win, Pratik Gupta, Co-founder, FoxyMoron said: “This is the next phase of brand transformation for Burger King as a brand in India. We’re innovating and evolving for the future, and we’re excited to take our consumers along for the ride. We are kicking off a bold and progressive plan to transform the brand’s identity. We’re looking at a diverse approach wherein campaigns would roll out with the expertise of our array of tools providing the best of creativity and innovation to derive an accurate planning mix giving the client optimum results.”

     

     

  • The agency was selected for presenting a brand promise and communication plan that aligned well with Burger King's roadmap for the Indian market

    Burger King assigns creative project to Lowe Lintas, Mumbai

    By A Correspondent

     

    Burger King, the popular QSR renowned for its iconic Whopper, has assigned its upcoming creative project to Lowe Lintas, Mumbai. The agency will be handling the launch communication for its signature product ‘The Whopper’.The agency was selected for presenting a brand promise and communication plan that aligned well with Burger King’s roadmap for the Indian market.

     

    On appointing Lowe Lintas, Kapil Grover, CMO, Burger King India said: “Creative agencies are like an extended marketing team. It’s important to have partners who understand the brand and share the same passion. Lowe Lintas has been one of the leading creative agencies in the country, with a good assortment of brands and a very talented bunch. We look forward to some very interesting work and building Burger King as an iconic brand in the Indian market.”

     

    Commenting on the win, Raj Gupta, CEO, Lowe Lintas said: “The new quarter has begun well for us where clients are equally excited to avail our expertise in servicing them. Burger King is a leading QSR name globally and it is no different in India, where it has managed to make a mark in the shortest time possible. We are happy that our ideas have been appreciated by the client and look forward to bringing about a profound change in the way they are consumed and loved by the customers. You can look forward to some interesting work soon.”