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Tag: Kapil Batra

  • In his last role, Batra was heading creative for the Gurugram office of McCann Erickson.

    Kapil Batra joins Wieden+Kennedy as NCD

    By Our Staff

    Kapil Batra
    Kapil Batra

    It took Wieden+Kennedy 15 years to set up office in Mumbai, and truly expand its wings. Now a year later, it appears to be doing to do that in right earnest.

     

    Last year, W+K got on board Santosh Padhi (Paddy) as CCO and later Ayesha Ghosh as President. And then Anirban Roy as Head of Strategy and Shreekant Srinivasan hopped on as Head of Business, Delhi towards the end of 2022.

     

    And now, it’s got Kapil Batra Batra who joins as National Creative Director. It’s a countrywide role, but, as a communique notes, his focus will be the Delhi office. In his last role, Batra was heading creative for the Gurugram office of McCann Erickson. He will report to Padhi. To begin with, his focus will be the Delhi office, which is where he will operate from. 

     

    The communique we received has a a slew of quotes. Here they are:

    Batra: “W+K has consistently created work that’s awe-inspiring. It is bold and rooted in culture. So when this opportunity to be a part of this truly creatively driven organisation came, I got all excited. And in my subsequent interactions with Paddy and Ayesha, where they spoke about their vision for W+K India, the culture, and more importantly, the vibes I got, everything was just fantastic. I am happy to join the talented team here and contribute to writing an exciting new chapter for W+K India.”

     

    Santosh “Paddy” Padhi
    Santosh ‘Paddy’ Padhi

    Padhi/Paddy: “We are in the people business and people are the source of creativity and ideas. We were looking for a solid creative people’s person with a great depth of insights, ideas and love for craft, we found all of these and many more in Kapil. After spending two decades in the industry, his passion and hunger to do more is what impressed us the most, his versatile body of work reflects human culture in a big way, which is one of the strong beliefs of W+K India and Global.”

     

    Ayesha Ghosh
    Ayesha Ghosh

    Ghosh: “When we saw the creative work that Kapil has been responsible for, we knew that we had to have him join us. Within the agency we often talk of breaking out of ads and breaking into culture. That is what much of his work represents. And it doesn’t hurt that some of his campaigns have gone on to make a sizeable difference to the brands they were created for! What completely sealed the deal for us over and above the work, is that Kapil is an incredibly nice, humble person, who lets his work speak for him. And we’re suckers for that.”

     

  • Focuses on women who push their boundaries to achieve their dreams

    McCann films new campaign for Moov

    By Our Staff

     

    Moov, tpain relief creahe m brand, launched its new campaign- ‘Zindagi Ke Beech Dard Na Aaye.’ The two films for the two brand variants – Moov and Moov Strong aim to inspire women across ages to pursue their dreams and aspirations where body pain will not be a deterrent in any way.

     

    Said Dilen Gandhi, Regional Marketing Director, South Asia – Health & Nutrition, Reckitt: “Since its launch, Moov ads have been focused on women who would stop at nothing, no matter what challenges or pain they encounter in their path to reach and fulfil their ambitions. This campaign yet again is a celebration of women and families who stand by each other and come back ‘Strong’er despite any hurdles that they may face. While our products can be effectively used by any individual experiencing pain, our ads in a small way pay a tribute to all those women who constantly do that extra bit to make their own dreams and the dreams of their loved ones come true.”

     

    Added Kapil Batra, Creative Head, Delhi, McCann Worldgroup: “Moov has always believed that pain should never come in the way of our pursuits. Continuing with this thought, our new campaign is an ode to today’s woman, who would like to chase goals come what may. The two stories capture this and shows how Moov enables our women protagonists to live their life just the way they want to, i.e. being unstoppable.”

     

  • Alpenliebe has been built as a family brand and encourages consumers to celebrate these small joys of life with the candy they love

    Alpenliebe Gold celebrates joyful moments in latest brand campaign

    By A Correspondent

     

    Alpenliebe Gold, the candy brand of Perfetti Van Melle India has launched a new communication campaign – chhoti chhoti khushiyon ke liye. The new campaign is based on the insight that within families there are always small moments of joy in everyday life, and celebrating these moments not only enhances the joy, but also helps deepen bonds. Alpenliebe has been built as a family brand and encourages consumers to celebrate these small joys of life with the candy they love.

     

    The commercial opens with two brothers playing cricket with their grandfather sitting nearby. One of the brother hits a shot that breaks the TV antenna. Fear grips the two brothers as their father angrily storms outside to investigate why his TV feed has been interrupted. But the kids are saved by the sudden appearance of a monkey, causing the father to mistakenly blame the monkey and not his bat wielding kids. This unexpected relief calls for a celebration amongst the kids and their granddad. And how better to celebrate than with Alpenliebe?

     

    The new campaign will be supported on television and digital platform.

     

    Commenting on the campaign, Mandar Keskar, Associate Category Director, Perfetti Van Melle India, said “The new campaign is based on a strong and relevant insight. Brand Alpenliebe has a strong right to play in this space – delicious little treat, universally affordable and loved”

     

    Kapil Batra, Executive Creative Director of McCann Worldgroup India added, “Once we zeroed in on the space the challenge was to create an engaging story that not only brings this thought alive but also connects with kids. I am confident this communication achieves the objective”

     

  • The campaign launch will be supported by TV, digital, modern trade and on ground activations

    Alpenliebe unveils new campaign for Juzt Jelly Fruity Bears

    By A Correspondent

     

    Alpenliebe Juzt Jelly has rolled out an innovation to delight the Indian consumers –unique ‘Bear’ shape Jelly with 25 per cent fruit pulp. Added with sugar sanding on top, the product has differentiated mouthfeel making it appetizing for the consumer.

     

    As a category leader, brand defines aggressive category expansion as the key task for 2016, which will bring new consumers into the category. This is where new Alpenliebe Juzt Jelly Fruity Bears comes into play. This product offers truly distinct experience to consumers. And as a result Fruity Bears will also have potential to appropriate newer consumption occasions. Also at Rs.10 & 25 price points, this format serves the task of expanding jelly category into higher price points (currently category derives majority sales from Re. 1 price point).

     

    Commenting on launch, Mandar Keskar, Category Head, Perfetti Van Melle India said, “We are happy to bring in truly distinct experience to our consumers. Endeavor is to make the proposition playful and it reflects in all aspects including packaging & the communication developed to support the launch.”

     

    On communication development, Kapil Batra, ECD, Mccann India mentioned, “Brief was to bring bears alive and I think we have delivered well on it. These characters are very adorable and we hope consumers love them just like we do.”

     

    The campaign launch will be supported by TV, digital, modern trade and on ground activations.

     

  • Kapil Batra, Subrato Mehta and Abhishek Dey join as Senior Creative Directors

    Creative talent moves to Eleven Brandworks

    By A Correspondent

     

    In a growing trend within the Indian advertising industry, creative talent and clients are making a focused move towards smaller agency set-ups. The latest to make the move are Kapil Batra, Subrato Mehta and Abhishek Dey who have joined Eleven Brandworks as senior creative directors.

     

    Prateek Bhardwaj, Founder Director, Eleven Brandworks, said: “Adding depth to the talent pool has been a priority for us. These additions are another step towards building a robust creative organization.”

     

    For Kapil Batra, who has been Creative Director (copy) McCann Delhi for close to 5 years, “the move to Eleven Brandworks is an exciting challenge. With the freedom the small set-up offers, comes the responsibility of winning and managing substantially-sized businesses while producing outstanding creative products.”

     

    In his decade long experience Mr Batra has handled the Perfetti portfolio (Chlor-mint, Big Babol, Happydent & Alpenliebe) and worked on General Motors, Greenlam Laminates, yatra.com, Usha Fans, among others. His work has been applauded by the jury of Clio, Cannes, The One Show, Adfest, Fab Awards, Spikes, The Work, Goafest and MirchiKaan.

     

    While clients appreciate the direct interface and attention from leading creative/planning resources, the creative think tanks enjoy the flexibility these outfits offer. Commenting on his recent move, Subrato Mehta said: “Smaller set-ups are bringing like-minded people together and offering greater freedom of thought as well as a relief from mundane systems.”

     

    Mr Mehta moved to Eleven Brandworks after a 4 year stint with Dentsu. In his 22 years in the industry, he has worked with agencies like Ogilvy & Mather, Lintas, JWT and Triton. Winner of many prestigious international awards, he has worked on brands like Canon, Honda, J&J, ICICI, Reid and Taylor, SAB TV, Kinetic, HDFC and  Manchester United Cafe, to name a few.

     

    Abhishek Dey moved from Lowe Lintas, Mumbai to Eleven Brandworks. Mr Dey has been in advertising for the last 11 years.  Having worked in Rediffusion DY&R, McCann Eriksson and Publicis before his stint at Lintas, he has worked on brands like Tata Tea, ICICI Prudential, Bajaj Motors and Lifebuoy. On the way he picked up a few awards at Indian shows like ABBY, Goa fest and some international shows like Clio and Adfest (Pattaya).

     

    Welcoming the new team aboard, Sampada Chaudhari, COO, Eleven Brandworks said: “Increasingly clients’ businesses are moving faster and getting more demanding. There is a shift in preference to independent agencies, as they are fleet footed and create fresh work. Our new creative talent will help create a dynamic creative pool to manage and acquire exciting businesses.”

     

    Seconding her view, Vivek Suchanti, Partner, Eleven Brandworks added: “The independents have been able to attract some very good talent, with open structures, great work environment and partnership/ownership models (more like the consulting firms), they have become true brand custodians taking on the onus of performance of their work.”

     

    Also Sambit Mishra, currently Senior Creative Director (copy) at Eleven Brandworks, Delhi moved to Mumbai to partner Abhishek Dey and Aneesh Jaisinghani, currently Senior Creative Director (art) Eleven Brandworks, Delhi will team up with Kapil Batra.

     

    Eleven Brandworks is a full-service creative agency based out of Mumbai and Gurgaon. Some of the clients the agency handles are Tata Mutual Fund, Big FM, Star Plus, Times Group, Nokia Maps(Navteq), NDTV Goodtimes, Modi Ilva (Artic Vodka), Archies, Hallmark, and Homex India.