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Tag: Kapil Bagla

  • A new corporate identity for the all season family holiday destination

    Adlabs Imagica undertakes brand refresh

    By A Correspondent

     

    Just ahead of summer vacations, IMAGICA has refreshed its brand promise with a ‘One Brand One Destination’ approach.  Theme park, Water park and the soon to be launched Snow park all have a new identity now under the brand name ‘IMAGICA – Badi Interesting Jagah Hai’. The refreshed brand communication positions IMAGICA as an interesting place.

     

    The Imagica logo has three distinct elements, the stars represent Imagica theme park, the splash of water represents the water park and the snowflakes represent the snow park.  Soon to be launched snow park will also be India’s largest Snow Park.

     

    Kapil Bagla, Chief Executive Officer, Adlabs Entertainment said, “In over three years, we have seen people come in anticipation and go back smiling with a lot of happy moments etched in their memories. We have a scarcity of entertainment options across India, and Imagica has been created to fulfil this requirement. We want our consumers to not just come to a park, instead a magical destination that is sure to mesmerize and get them back again for more.”

     

    The new IMAGICA brand film,has a quirky take on how human beings are a lucky species and get to do so many interesting things in life. IMAGICA uses this story to establish itself as Badi Interesting Jagah in a fun way.

     

    Harjeet S Chhabra, Chief Marketing Officer, Adlabs Entertainment said, “The refreshed brand promise will establish IMAGICA as a unique and interesting destination. We are not in the business of theme park. We are in the business of feeding people’s imagination with magical experience at the park. We are focused and committed towards delivering a magical day that will be etched the in memory of our guests forever.”

     

  • The WPP agency will be responsible for the media planning and buying for India's first and only international standard theme park that was launched early last year

    Mindshare bags media mandate of Adlabs Imagica

    By A Correspondent

     

    Adlabs Imagica has handed over its media mandate to GroupM’s flagship agency Mindshare.

     

    The WPP agency will be responsible for the media planning and buying for India’s first and only international standard theme park that was launched early last year.

     

    Ravi Rao

    Ravi Rao, Leader- South Asia, Mindshare said, “We are very excited to work with Adlabs Imagica which is truly one of a kind. The theme park comes at an opportune time to meet the growing demand for new and exceptional family entertainment avenues. We look forward to helping help them grow the brand further with the use of new and innovative media strategy.”

     

    Kapil Bagla, CEO, Adlabs Entertainment Ltd. said, “Mindshare topped our list when it came to choosing a media partner. We are confident theywill help us help extend the brand and engage wider audiences.”