By Our Staff
Skinn, a fine fragrance brand from the house of Titan, has released a digital video to promote their latest fragrance collection, ‘Tales’ – a collection of 4 happy scents that will uplift your spirits with just a spray. Conceptualised by Ogilvy South the video is aimed at creating awareness for this new launch.
Commenting on the new digital campaign, Kanwalpreet Walia, Marketing Head, Fragrance and Accessories Division, Titan Company Limited, said: “The digital video is a visual depiction of how a spray or a whiff of Tales fragrance transforms and elevates the mood instantly. The overall vibe of the film is colourful, refreshing and quirky. The brand intends to spread waves of cheer through Tales, a collection of four delightful scents in times when most of us are looking for small pockets of joy every day. The campaign embodies how happiness is just a spray away with Skinn Tales fragrances.”
Talking about the film, Mahesh Gharat, CCO, Ogilvy South added: “Tales by Skinn is that whiff of happiness that has the power to lift our everyday moods. Each of the variants – Rio, Ibiza, Oslo and Malaga embody a distinct yet breezy fragrance that alters a person’s atmosphere, when used. The idea therefore was to capture a happy and light vibe while creating a sense of fun and cheerful moments. The film has done justice to this vision and will give an opportunity to the brand to tell myriad Tales of Happiness.”