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Tag: Kansai Nerolac Paints Limited

  • Featuring Ma Ka Pa actor and TV presenter

    Nerolac unveils new TVC campaign

    Kansai Nerolac Paints Limited (KNPL) has unveiled a new television commercial (TVC) campaign aimed at solidifying its position in Tamil Nadu.  It is conceptualised by FCB Ulka and directed by S. V Ashwathram.

    Said Rohit Malkani, Senior Vice President – Decorative Sales and Marketing, Kansai Nerolac Paints Limited: “We are delighted to launch two disruptive products in the Tamil Nadu market with our new TVC. Our consumer insights revealed that every consumer wants a “rich-look” i.e. sheen finish at a price point that is “light on pocket”. For this, we introduced Nerolac Beauty Little Master Sheen and Nerolac Suraksha Sheen which are unique to category products that democratise sheen for consumers. These products are part of ourexpanding Paint+ range that provide meaningful differentiation to consumers. They are the ultimate choice for consumers seeking high-performance sheen paints at an affordable price point.”

    Added Vishal Nicholas, Executive Creative Director at FCB Ulka: “Kansai Nerolac has a very potent asset in its iconic jingle. Refreshing its composition with such a lively, regional flavour was our way of celebrating its memorability. Keeping that at the heart of the film, we picked the visual devise of sunglasses to work as both, a proof of product performance as well as a cultural callback. Add in the absolutely vibrant frames, the novel nuances, the touches of humour and we knew we had a treat for the ears and the eyes.”

  • The account will be handled out of the Mumbai office

    Nerolac brings Leo Burnett on board

    By A Correspondent

     

    Nerolac Paints has added Leo Burnett to its roster of creative agencies after a multi-agency pitch. The account will be handled out of the Mumbai office.

     

    Speaking about the announcement, Anuj Jain, Executive Director, Kansai Nerolac Paints Limited said: “Nerolac as a brand has consistently evolved since its inception. Collaborating with the right partners is significant in working towards the long-term vision of the brand. As we complete a 100 years of building a rich brand legacy, we are faced with a new normal and it is imperative that we join forces with creative teams that can help deliver better value to our customers. We are confident that our newly found association with Leo Burnett will help us deliver impactful campaigns and support our commitment to build a healthy and beautiful future.”

     

    Dheeraj Sinha

    Added Dheeraj Sinha, MD – India & Chief Strategy Officer – South Asia, Leo Burnett: “Nerolac is a leading brand in its category and we are excited to partner them in their next phase of growth. Brand Nerolac has a strong legacy of 100 years, yet it is very future focused and high on innovation. There is a tremendous potential in this category to build a new narrative and we look forward to doing that. We are excited about this new journey of creating some magic together.”

     

     

  • Its unique combination of Mica particles and Marble boosters consistently help deliver superior performance keeping one’s home strong and vibrant all year round

    Kansai Nerolac unveils Excel Mica Marble

    By A Correspondent

     

    Kansai Nerolac Paints has launched a new paint product for exteriors – ‘Excel Mica Marble’ as part of Nerolac Excel brand franchise, a leading range of exterior paint products. The product is a one of its kind offering that is an durable UV-resistant water based exterior emulsion.

     

    To highlight these extreme performance attributes of toughness and shine, a TVC featuring cricketers Suresh Raina, Brendon McCullum, Dwayne Bravo and Ravindra Jadeja from the IPL team Gujarat Lions has been launched.

     

    The ad film opens with the foursome enjoying a game of cricket. An old couple is then seen sipping tea on their balcony when a sudden loud thud of a cricket ball hitting the wall of the house interrupts their reverie. This happens to every house in the neighbourhood and the ball damages the exterior paint of the houses causing the paint to peel off. This sends out a wave of panic as homeowners scurry for cover. The houses then, much to the surprise of the viewer spring wheels and transform into trailers that line up behind one lone house. This house and its owner refuse to panic even as it stands guard against the cricketers.

     

    The cricketers take on this house next, but when the ball hits the wall, no damage occurs to the paint and the occupant is unperturbed enjoying the show of skill and even applauding the players.

     

    Speaking about the product, Anuj Jain, Director Decorative Paints at Kansai Nerolac Paints Limited said, “Nerolac has been pioneering innovative and break through products in India and Excel Mica Marble is one such unique product. A part of Nerolac’s Excel range of exterior products, it provides a unique blend of long lasting toughness and smooth finish for home exteriors, a first in India…. The TVC brief was to create an entertaining commercial that underlines the superior performance of the product. We decided to leverage our association with cricket to highlight the product benefits as nothing there is nothing better than sports to showcase the performance of a tough product. The Mica Marble TVC is different from the typical home exterior ads, much like the product!”

     

    Said Bobby Pawar, Managing Director, Publicis Communications, South Asia:  “The communication challenge before us was very interesting. How could we launch a new innovation in paints while leveraging Nerolac’s sponsorship of the Gujarat Lions?  How could we do justice to both, the benefit of the product (that is, the strength of Mica and the gloss of marble) and the celebrity value of the cricketers?  The answer came in the form of a simple idea. Pit the strength of the cricketers against the strength of the Nerolac Excel Mica Marble in an interesting way.”

     

  • The crowning glory of this revamping exercise is Nerolac Enamel’s rich vibrant colour

    Nerolac kickstarts festive season with new TVC

    By A Correspondent

     

    Kansai Nerolac Paints Ltd (KNPL) has released a new television commercial for Nerolac Enamel to mark the onset of festive season with Onam.

     

    The ad film opens with a shot of an old mother elated to receive the news of her son’s return. Excited with the news, the entire family is seen eagerly cleaning up and repainting their neglected and dull looking home. The crowning glory of this revamping exercise is Nerolac Enamel’s rich vibrant colour.

     

    As the son arrives, the family members eagerly wait inside the house for him to enter so that they can welcome him home. The wait continues so the confused family hurries to investigate the reason for the hold up. They find the son at the threshold mesmerized by the vibrant smooth finish of their newly painted door, emphasizing Nerolac Enamel’s product promise that a vibrant and smooth finish will enamour all those who come across it!

     

    Satbir Singh, the Chief Creative Officer at FCB Ulka shared the thought behind the film, “It is a slice of life from a typical household in Kerala, with the return of family members being as momentous as a festival in itself. Often the family receives a short notice and we wanted to convey how simply painting your home can completely alter the personality of your home.”

     

    Anuj Jain, Director Decorative Paints at Kansai Nerolac Paints Limited added, “Kerala is a crucial market for Nerolac. In addition to a host of ad-marketing activities lined up specifically for the state, the aim to release this television commercial was to kick-start the festive season in Kerala. The ad beautifully represents the elegant and simplistic life in Kerala while portraying how a home makeover brings the entire family together.”