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Tag: Kannadada Kotyadhipathi

  • Sunfeast Kannadada Kotyadhipathi, the Kannada version of the international game show Who Wants to be a Millionaire? and its Hindi counterpart Kaun Banega Crorepati (KBC), will air the 50th episode of its second season today at 8 pm with Radhika Pandit as the special celebrity guest.

    Kannadada Kotyadhipathi 50th episode special with Radhika Pandit

    By A Correspondent

     

    Sunfeast Kannadada Kotyadhipathi, the Kannada version of the international game show Who Wants to be a Millionaire? and its Hindi counterpart Kaun Banega Crorepati (KBC), will air the 50th episode of its second season on June 4 at 8 pm with Radhika Pandit as the special celebrity guest.

     

    Puneeth Rajkumar and Radhika Pandit have earlier been seen together in blockbuster movies like Hudugaru. Their on screen magic will now be seen on the biggest game show of Karnataka – Kannadada Kotyadhipathi.

     

    The show has caught the imagination of television viewers, contestants and many aspirants, and has already changed the lives of people who have taken the hot seat opposite its host Puneeth Rajkumar. Today, Kannadada Kotyadhipathi has emerged as a popular forum for many needy individuals of the society that include students, physically challenged people, senior citizens, economically backward people, homeless and philanthropists.

     

    Celebrity guests like Prabhu Deva, Upendra and Malashree have also come forward to donate their earnings from the game show towards various charitable causes.

     

    Anup Chandrashekaran, Business Head of Suvarna Channel, said, “It gives me immense joy and pleasure to see how Kannadada Kotyadhipathi has realized the dreams of so many Kannadigas. I would like to thank Puneeth Rajkumar for anchoring this show and for making it a successful project. I would also like to thank the viewers and the contestants who have made Kotyadhipathi a successful show.”

     

    Kannadada Kotyadhipathi airs on Suvarna Channel at 8 pm from Monday to Thursday.

     

  • KBC’s Tamil counterpart has declined, however, so it remains to be seen whether the Kannada offering will be able to retain its ratings.

    Kannadada Kotyadhipathi betters KBC in first week

    By Tuhina Anand

     

    If one were to go by the first week numbers of Kannadada Kotyadhipathi or KBC in Kannada which debut on Suvarna Channel then surely the show has made an impression. Launched on March 12, the show has opened with a TVR of 7.32 (Source – TAM, CS 4+ Years) in the Karnataka Market. The average TVR for the show in its first week is 7.66 (Wk 11) which is better than the latest version of Kaun Banega Crorepati which opened at 5.24 TVR in top 3 metros (Mumbai, Delhi and Kolkata) and 4.5 TVR (Source :TAM) in its first week in the HSM market. The show Kannadada Kotyadhipathi in its initial week also became the No.1 show in Karnataka.

     

    In fact its counterpart, Neengalum Vellalam Oru Kodi which made its debut on Star Vijay managed a TVR of 5.58 on its opening day and since then has been on a decline with average TVR from Feb 27 to March 1 being 4.69, 3.69 (March 5-8) and 3.36 (Feb 12-March 15).

     

    Puneeth Rajkumar who comes from the first family of Kannada cinema is hosting Kannadada Kotyadhipathi whereas Suriya is hosting Neengalum Vellalam Oru Kodi.

     

    Anup Chandrasekharan, Business Head Suvarna Channel commented, “We are very happy with the initial response of Kannadada Kotyadhipathi, we have got a lot of positive feedback about the show from our viewers. This show is also made us the leader in week day prime time. We hope we are able to sustain the initial ratings.”

     

    On its comparison with Hindi KBC he added, “It is not correct to compare the two shows in terms of ratings as they belong to different markets, KBC is analyzed in the Hindi Speaking Markets (HSM) & Kotyadhipathi is analyzed in the Karnataka Market.”

     

    In the past, KBC was aired in Bhojpuri on Mahuaa TV as Ke Bani Crorepati with Shatrughan Sinha as its host and in Bengali as Ke Hobey Banglar Kotipoti hosted by Sourav Ganguly on Mahuaa Bangla. Both the shows did not garner much in terms of numbers. Bangla KBC averaged TVR of 2.29 (period June 6 to August 12, 2011), the Bhojpuri version saw an average TVR of just 0.45 (period June 6 to August 12, 2011). (Data source TAM).

     

    So it remains to be seen if KBC in Kannada will do the magic and retain its high ratings in the weeks to come.

     

    Source: TAM Peoplemeter System
    TG: CS 4+ yrs
    Market: Karnataka
    Period: Wk 11: Mar 11 to 17, 2012

    

    

    Source: TAM Peoplemeter System
    
TG: CS 4+ yrs
    
Market: Tamil Nadu
    
Period: Wk 9 to 11: Feb 26 to Mar 17, 2012
    

    

     
    

    
			
    
		
    
		
	
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    The Kannada Kaun Banega Crorepati promises to be as big a hit as its counterparts in Hindi and other languages.
    
			
    Kannadada Kotyadhipathi locks ads, to air from tonight
    
			
    By Tuhina Anand
    

     
    

    Kannadada Kotyadhipathi goes on air tonight (on March 12) on Suvarna, and the team behind it has pulled out all the stops to make it a success. The channel has closed on its sponsors which are a mix of both national and local advertisers. The presenting sponsor for the show is Santoor and it is powered by Pepsodent. The telecom partner is Airtel while the banking partner is Vijaya Bank. The associate sponsors for KBC include Confident Group, Bhima Jewellers, Sunfeast, Muthoot Fin Corp, Mentos, Tata Motors. Big FM is the radio partner and Suvarna News is the news partner. It is learnt that in terms of revenues the channel is getting a premium on this property; the average spot rate for this show is three times more than that of a regular show.
    

     
    

    It is seen as the biggest property in Kannada and the channel has been promoting the show heavily on its own platform. Besides, there is a complete 360-degree marketing plan to promote the show across ATL and BTL activities. During the launch phase, there was print advertising in all key publications of the state. Radio activity included radio spots and RJ mentions. In OOH, 100 hoardings are up in the state promoting the show and 10000 posters across the state. There was also a mobile canter activity conducting events across 15 towns of the state is on for one month. Bus shelters across key areas of Bangalore were taken besides branding in high-traffic key retail outlets of the state. 10 kiosks in high traffic areas are planned across Bangalore city plus a mobile application with which key info of the show like schedule, pics, videos and a quiz game will be live for Android phones. In the online space, there has been engagement via Facebook and videos on YouTube.
    

     
    

    For the sustenance activity, the plan is to continue with print advertising in key publications. Radio activity with radio spots and RJ mentions will continue besides the hoardings and mobile application and online activity. Anup Chandrashekaran, the channel’s Business Head, said, “This is the biggest show on Kannada Television and we expect that this show will break all previous records in terms of performance & revenues. The look and feel of the show and the production values are of international standards.”
    

     
    

    “Kannadada Kotyadhipathi is yet another show that stands for wholesome family entertainment. We at Suvarna are happy that Puneeth Rajkumar, the face of the Kannada film industry, is doing this path-breaking show for us. The format of the show is unique as this gives the common people an opportunity to use their knowledge and change their lives. Big Synergy, the production house which produced the Hindi version of KBC, is also doing this version. They are a team of experts and I am happy to be associated with them,” added Mr Chandrashekaran.
    

     
    

    He also said other shows are planned to be launched around KBC. He said, “We have lined up an array of fiction shows to come up in the next few weeks. The first show to be on air would be “Amrutavarshini” this show is about a naive girl from a middle-class family who gets married into a rich family. The show looks at the mother-in-law – daughter-in-law relationship through a new lens. We are also working on a few other fiction shows which fall in line with our channel philosophy of offering differentiated content.”