MxMIndia

Tag: Kamal Krishnan

  • This year the event will be held on December 21 and 22, 2019 at the Grand Hyaat Kochi, Bolgatty

    Kochi to host Mathrubhumi luxe show

    By A Correspondent

     

    The third edition of Mathrubhumi’s luxury show is back and has been renamed as Mathrubhumi Luxury and Design 2019.

     

    This year the event will be held on December 21 and 22, 2019 at the Grand Hyaat Kochi, Bolgatty.

     

    Said Kamal Krishnan PS, National Head, Integrated Media Solutions, The Mathrubhumi Group: “Kerala is one of the fastest growing emerging markets for Luxury brands. This is well known to the luxury automobile brands like BMW, Lexus, Porsche as Kerala is one of the highest performing markets for them. The high net worth and luxury consumers of Kerala, today travel outside the state or abroad to indulge with various luxury brands and experiences. Mathrubhumi Luxury & Design aims to bridge this gap by creating a marketplace for many more luxury brands across categories and Keralites who indulge in these to meet under the same roof in Kerala.”

     

     

  • Campaign contest offer winners an all-expenses paid trip to God's own country

    Mathrubhumi offers new integrated solutions

    By A Correspondent

     

    With Onam on the anvil (note: MxMIndia launched on Onam Day in 2011), Mathrubhumi has launched a campaign on integrated media solutions.

     

    A series of print ads have appeared on trade publications, but these ads in phonetic Malayalam. Readers were prompted to know what the gibberish looking questions meant via QR codes or to key in a link. Each QR code or link threw up a tongue-in-cheek film of Malayalees and their Onam purchase decisions and ended with a call to action to explore Mathrubhumi Groups custom integrated offerings.

     

    Said Kamal Krishnan PS, National Head – Integrated Media solutions, Mathrubhumi Group: “Media planners are bombarded with exaggerated claims of market coverage during festive season by all major media houses. We as a group, wanted to bring attention to what we can deliver through integrated efforts to help our clients achieve their festive goals in Kerala. Integration is the need of the hour to deliver desired responses to advertising by optimizing the strengths from within the group.”

     

    Commenting on the campaign, Francis Thomas, Creative Director, Maitri Advertising Works said: “The challenging brief to disrupt the traditional approach and to extend the experience of integration was exciting. The narratives, based on the idea Malayalees will be buying what they see in various Mathrubhumi brands, is conveyed through subtle insightful humor about Malayalees but with strong conviction”.