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Tag: Kalyan Ram Challapalli

  • Last week, Prashanth Challapalli, Chandrabhan Singh and Kalyan Ram Challapalli announced the launch of Gravity Integrated, a brand and business consulting firm with multi-platform execution capabilities across India, SEA and EMEA markets

    Prashanth Challapalli, others set up Gravity Inegrated

    By A Correspondent

     

    Prashanth Challapalli

    Commenting on the launch, Prashanth Challapalli, who worked with the Leo Burnett group until recently, said: “Gravity is a force that brings together diverse and seemingly unrelated entities to create a powerful and sustainable eco-system. Gravity Integrated brings together Business strategy, Consumer strategy, Marketing Communications and Technology to create and implement bespoke solutions to ensure brand relevance and financial growth. ”

     

    Chandrabhan Singh

    Chandrabhan Singh is a marketer with 20+ years of business and brand building across brands like Philips, Diageo, Chennai Super Kings, Kesoram Industries and Gulf Oil and Kalyan Ram Challapalli omes with 18+ years of experience in consumer and brand strategy across India and SEA on both the agency and client side.

     

    Elaborating on the value propositions of Gravity Integrated, Singh said: “We don’t ask for briefs, we ask for the biggest growth challenges a company wants to solve. If you are an entrepreneur with a product idea, we can help you from financial planning to distribution to marketing and communications. If you are a tech start-up, we can be your extended marketing and communications arm. If you are a brand that is looking to solve for growth on digital, we can help with digital strategy, content marketing as well as performance marketing. Each problem is unique and each solution from us is bespoke..”

     

    Kalyan Ram Challapalli

    Speaking pn the relevance of Gravity Integrated, Kalyan Ram Challapalli added: “Our business model has actually been the result of multiple brainstorming sessions with close friends who happen to be CEOs and CMOs. We listened to them and built our service suites as well as our operational structure. Our core leadership team is therefore made up of business leaders with P&L experience from the world of advertising, marketing, content and technology.”

     

     

    Ambar Chakravarty

    The Gravity Integrated team senior management team also includes Ambar Chakravarty (co-founder of Addict Studios India) as Head of Content, Nolita Lobo-Mutschlechner (Ex-Marketing Head for Puma EMEA & India) as EMEA Brand and Marketing Consultant based out of Austria and Marc Chaudhary (An investment banker turned tech entrepreneur) as the Technology Head. More announcements are expected on the hiring front.

     

     

  • The agency has managed to create a formidable niche in making clients see value in pure strategic inputs

    Wolfzhowl completes five years in India

    By A Correspondent

     

    Strategic brand consultancy firm Wolfzhowl Strategic Instigations has completed five years in India.

     

    Kalyan Ram Challapalli

    Said Kalyan Ram Challapalli, founder and Chief of Strategy Wolfzhowl: “It’s been an exciting journey to say the least. Because of our pride & integrity towards the craft of strategy, Wolfzhowl has been a home to strategists who have had the pleasure of their craft being the hero and not as a prefix or a suffix to execution work. We have been blessed with a steady stream of brilliant strategists in the last five years. And they could not have been a more diverse bunch. From pure communication planners, to behavioural strategists to design strategists and media connections planners etc;! This diversity in thinking has made our output richer and deeper. Whether they are still with Wolfzhowl or not, they will be foreverwolves! Our strength lies in the constant stream of talent that finds us.

     

    Added Shilpa Kamath, Head of Business, Wolfzhowl: “Being in the business of pure strategy and monetising it has been a challenge, while doing doing great work, in the last five years. We have had the opportunity to purpose atleast 10-12 brands across varied categories from finance to entertainment, home furnishings and hospitality. We have been fortunate to work on some exciting behaviour change projects as well, like content strategy, brand transformation exercise, brand identity and architecture, brand platform creation, digital engagement strategy, specific geography related behaviour change etc. We want to thank all the clients we have worked with and also all the agencies we have collaborated with.