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Tag: Kalpit Jain

  • The integration ensures weeding out of deactivated and dormant email IDs from the recipient list to reduce bounce backs and shielding the sender’s reputation score

    Netcore partner Clearout to automate email hygiene process

    By A Correspondent

     

    Netcore Solutions has announced a partnership with Clearout. By using Clearout’s advanced email verification technology, Netcore proactively eliminates the possibilities of email bounce back. This ensures the emails hit the inbox, provides safety from spam traps and avoid any negative impact on the sender’s reputation.

     

    Said Kalpit Jain, Group CEO, Netcore Solutions: “Throughout our existence of more than two decades, Netcore has strived to enable businesses to deliver exceptional experiences to their customers and email has been an integral part of the mix. By partnership with ClearOut, we have added another layer of sophistication to our already best-in-class email platform.”

     

    Added Gnana Prakash (GP), Founder, Clearout: “We are really excited to partner with Netcore. Clearout’s integration with Netcore is meant to accelerate email marketing goals of their clients and deliver better ROI from the email marketing campaigns”.

     

  • He will help build and scale the marketing teams for both Smartech and Pepipost

    Netcore appoints Diptarup Chakraborti as Group CMO

    By A Correspondent

     

    Diptarup Chakraborti

    Netcore Solutions has announced the appointment of Diptarup Chakraborti as its Group Chief Marketing Officer (CMO). At Netcore, he will lead the overall marketing function. He will help build and scale the marketing teams for both Smartech (personalisation and multi-channel marketing automation platform) and Pepipost (API-based email delivery platform).

     

    Speaking on the appointment, Kalpit Jain, Group Chief Executive Officer at Netcore said: “Diptarup brings with him a wealth of experience as a tech marketing leader and we couldn’t be happier to have him join our ranks. As our CMO, he will play a critical role as we look to reinforce our market dominance as a full-stack martech solution, across both domestic and international markets.”

     

    Diptarup was most recently at Zycus Technology, where he headed its global marketing function over the past five years. Prior to this, he has served in leadership positions at companies such as IBM, Gartner, Capgemini, and Mastek.

     

    On his appointment as CMO, Chakraborti added: “Netcore has been a pioneer in the marketing automation space. In this increasingly competitive space, I look forward to driving Netcore’s global growth strategy as we enable leading brands deliver differentiated customer experiences at scale.”

  • The e-commerce major witnessed almost 20000 hours of customer engagement through the Netcore-built custom assistant during the Big Billion Days sale

    Netcore Solutions assists Flipkart reimagine customer engagement

    By A Correspondent

     

    Netcore Solutions announced the success of its Big B virtual assistant on WhatsApp built for Flipkart’s recent Big Billion Days sale. Netcore helped Flipkart leverage Facebook’s Click-to-WhatsApp feature on Facebook Ads by allowing users the real-time experience to chat over WhatsApp with a virtual assistant modelled on the star Amitabh Bachchan.

     

    Said Vikas Gupta, Head of Marketing at Flipkart: “We are a customer-first company that takes pride in pioneering industry-first innovations. Given WhatsApp’s large footprint, we wanted to leverage it to connect deeply with our customers. And that’s why we created The Big B WhatsApp virtual assistant during this Big Billion Days, a unique tech-led engagement model in association with Facebook and our technology partners, Netcore. It made use of several loved features such as emojis, images, and audio – to create a truly engaging experience. We were able to drive almost 1 million interactions with an impressive 7 minutes of engagement per session to drive nearly 20,000 hours of engagement with this initiative.”

     

    Added Kalpit Jain, Group CEO at Netcore: “Today, we exist in a multi-channel environment. In this era of conversational commerce, brands need to engage with their customers in real-time across instant messaging apps such as WhatsApp to deliver differentiated customer experiences. That was the focus when we started building out the Big B virtual assistant for Flipkart. We didn’t want it to be just a gimmick, but wanted to actually power value-driven conversations at scale for Flipkart. We are thrilled to have partnered with a like-minded, innovative company such as Flipkart and look forward to empowering brands fuel personalised customer engagement through WhatsApp as an effective channel of conversion and communication.”

     

     

  • The marquee property will bring forth 25 leading Martech evangelists to share knowledge, in-depth analysis and insights with the marketing industry at large

    Netcore and CNBC TV18 unveil ‘The Martech Marathon 12×25’

    By A Correspondent

     

    Netcore Solutions has joined hands with CNBC-TV18 for a knowledge-sharing event – ‘The Martech Marathon 12 x 25’ to be held on June 13 in Mumbai. The event introduces will see 25 top Martech evangelists putting forward their ideas and insights. The TEDx-style event, which will also be live-streamed for remote audiences.

     

    The line-up of speakers at the event include Shivakumar, Group Executive President, Aditya Birla Group; Siddharth Banerjee, EVP-Marketing, Vodafone India; Apurva Chamaaria, Chief Revenue Officer, RateGain; Mona Gandhi, Head of Strategic Alliances and Growth, Airbnb India; Gunjan Soni, CMO of Myntra & Head of Jabong; Jaimit Doshi, Executive Vice-President, Kotak Securities; Rubeena Singh, CEO, iProspect India; Sameer Pitalwalla, Co-Founder & CEO, Culture Machine; Sidharth Rao, CEO and Co-Founder, Webchutney; Pallavi Chopra, Haed of Marketinig, RedBus; Subrat Mohanty, Co-Founder & CEO, Hurix Digital; Amresh Godbole, Managing Director, Digitas India; Sridhar B, Chief Digital Marketing Officer, Diageo; Pooja Jauhari, CEO, The Glitch; Srinivas Jain, Executive Director and Chief Marketing Officer, SBI Mutual Fund; Himani Agarwal, Director, Commerical Marketing, Microsoft; Lakshmi Narasimhan, Chief Growth Officer, Group M;

     

    Said Kalpit Jain, Group CEO of Netcore Solutions: “The end-customers are embracing digital technologies in every walk of their lives, building expectations that are driving the digital disruption across all industry verticals. Every marketer is thus driven to understanding and adopting Martech, and the easiest way to do this is through best practices, which only these Martech evangelists can talk about.

     

    Added Joy Chakraborthy, CEO – Forbes India and President Revenue, Network 18: “With ‘The Martech Marathon 12 x 25’ we want to assist modern marketers with adopting new-age technology, allowing them to amplify brand reach and presence. Along with knowledge sharing, the platform also intends to serve as a hub for networking, and generation of breakthrough ideas and practices that largely aid the Martech universe.”

     

     

  • Real-time marketing has risen from the dungeons of being a jargon and proved that it can effect great turnaround in conversions and increase ROI, writes Kalpit Jain, CEO, Netcore

    By Invitation: Kalpit Jain on How hyper-personalisation is the holy grail of digital success

    By Kalpit Jain

     

    Brands are building giant audiences on the social channels, and engaging with them strategically has become more necessary than ever before. For a brand to market relevantly, it needs to generate real-time content and engage through it with customers on a regular ‘real-time’ basis.

     

    The genesis of the principle to make content more real-time and engaging lies in the fact that today consumers are suffering from an ‘information overload’.Over 270 billion emails are being sent every day. In a day, the average number of emails received by a user is 121. Thus mobile devices are now inundated with communications that seldom wins over the attention of the recipient. Add to it the complexity of the Indian market where a section of mobile users own more than one device. It has therefore become extremely tougher for brands to catch hold of their consumers’ time and make a meaningful impact.

     

    Key search engines such as Google and Bing too have been waging an algorithmic battle to direct more personalisedand relevant searches, products and news feeds. Similarly, the rise of digital nomads has led to the acute need for hyper-personalisation that categorises users into neatly defined clusters based on their search history, buying behaviour and social trending—and even geolocation and behaviour.

     

    Real-time marketing has risen from the dungeons of being a jargon and proved that it can effect great turnaround in conversions and increase ROI. Earlier, marketing tactics were executed based on sample data. However, with developments in technology, marketers have moved towards relying on historical as well as real-time customer engagement data to build an intuitive and accurate marketing workflow.

     

    It is this war of screen and dwindling attention spans that has made consumers more impatient and demanding. Consumers expect a seamless and hyper-personalised experience to be delivered by brands. It’s lethal to adopt a one-size-fits-all approach. Organisations must stop viewing their audiences as segments, but rather as unique individuals. Simply listening to what consumers are saying, using that data to build intelligent customer profiles, and tailoring each email communication to reflect the interests and preferences of specific consumer segments is critical to realizing a hyper-personalised marketing strategy.

     

    While FMCG brands are yet to test the waters, other sectors such as BFSI and e-commerce have already started minting benefits of adopting hyper personalisation through the use of marketing technology. For instance, a leading fashion e-commerce player witnessedincreased market share and an increased demand by using real-time email engagement. Being the first online personal styling app, its proposition of using the power of their technology i.e. machine-based predictions and the power of expert curation, cumulatively helped it solve a timeless problem of every woman: “What should I wear today?”

     

    It capitalised on the 10,000 rule algorithm that powers its website and which helps users find the right product on the basis of filters like skin tone, body type and preferences and this content is reflected real-time on each email communication they sent out to customers. The leading fashion e-commerce player utilised this efficiency in its email campaign by mirroring it in the email campaigns that it sent to its customers.

     

    The result was a 26 per cent increase in the session time through email as a channel, 118 per cent increase in the brand’s overall revenue through real-time and urgency-based email. There was a 10 per cent increase in the overall engagement from subscribers. Likewise, it is necessary for every brand to send out to a consumer, a hyper-personalised and real time communication message.

     

    Data analysis is a critical step in executing on a hyper-personalised marketing strategy. Organisations must have a large accumulation of consumer data, but if marketers aren’t able to interpret what the data is telling them, they’re missing out on a huge opportunity to connect with their audience on deeper and more intimate level. While it’s unrealistic to assume that marketers have the capacity to scrutinize each individual piece of raw data that’s made available to them, marketing automation tools have made data aggregation and interpretation much less of a manual and  time-intensive process.

     

    Today, the competitive landscape is defined by customerexperience. The future is going to be dominated by brands that have customised their marketing activities to consumers. With multiplicity of devices or mediums consumers today are inundated with marketing messages. So, relevant and hyper personalised messaging is the critical differentiator that will save messages from being ignored or spammed.

     

    Hyper-personalisation is all about maximizing opportunities to customize content that fits your customers’ needs. Companies should use these opportunities to consistently target the right audience throughout the customer lifecycle. Creating meaningful connections and driving engagement among your audience allows for more leads and better conversions.

     

    Kalpit Jain is CEO, Netcore

     

  • India's 1st B2C MAS Report by Research NXT & Netcore aims to help marketers make right decision while evaluating and implementing Marketing Automation

    57 per cent marketers in India allocate appropriate budgets for Marketing Automation Solution

    By A Correspondent

     

    With ROI as the key parameter to measure investment, 57 per cent of marketers have allocated well-defined budgets for marketing automation spends. The latest B2C Marketing Automation Report India 2017 reveals that 70 per cent marketers in India have adopted Marketing Automation Solutions (MAS) to increase lead conversions. It further states that 48 per cent of marketers in India have already decided to include MAS in their marketing strategy.

     

    The report, being first-of-its-kind, produced by Research NXT in association with Netcore, is based on a survey from more than 150 top marketing professionals and CMOs of leading brands from different sectors across India.

     

    As per the report, the MAS category has grown by 36 per cent from 2016 to 2017, from 156 vendors to 212. There are more than 200 MAS providers available in the global market catering to the needs of B2B and B2C marketers. The number of Indian service providers is also growing at a faster pace, with India ranking third in terms of MAS providers after USA and UK with more than 10 companies offering MAS solutions.

     

    The report highlights that more than 70 per cent marketers state that Email and SMS marketing are crucial features of the MAS mix. App engagement and segmentation are other two features that are gaining preference among Indian marketers.

     

    Said Santosh Abraham, Founder & Lead Analyst, Research NXT: “The report focuses on seven industry segments, i.e. BFSI, Telecom, Travel, e-Commerce, Pharmaceutical, Auto, FMCG and Consumer Electronics. It aims to provide insights on adoption of MAS specifically for the B2C market in India and identify most commonly used features, drivers, and channels while also providing insights on pricing models, ROI measurements and challenges while implementing MAS.”

     

    Commenting on the report findings, Kalpit Jain, CEO, Netcore, added: “It is exciting to know that the trend of marketing automation is gaining momentum in the India market. The rate at which it is growing, we are sure that in the next couple of years or sooner India will be on the same platform as US in terms of usage of technology in marketing. India is at an early stage of adoption and we have observed high level of awareness on the need and benefits of MAS among marketers. We believe 2017 will be the year of marketing automation adoption for majority brands in India.”

     

  • The change reflects Netcore’s journey from a provider of email communication solutions to India’s leading marketing automation solution provider

    Netcore refreshes identity

    By A Correspondent

     

    Having pioneered the internet communications and online marketing space for over 18 years, Netcore has transformed its brand identity to reflect the seismic changes in the ever-changing marketing technology landscape.

    Commenting on the new brand identity, Rajesh Jain, Founder and Managing Director, Netcore Solutions, said: “The company has led from the front with innovative services throughout, starting from way back in 1998. Over the years, we have kept our promise to evolve with the market’s needs by introducing email marketing, mobility (SMS, IVR and voice based) marketing to India’s first and leading cross-channel marketing automation platform (NetcoreSmartech) that helps brands create personalised and real-time customer experiences. ‘How do I make every customer feel special?’ – That’s the direction in which marketing has started to move. And we have got some very interesting early case studies including from companies like HDFC Life, Pfizer, Cover Fox, Lemon Tree Hotels, among others.”

    Providing an industry perspective, Kalpit Jain, CEO, Netcore Solutions said, “As per the latest NASSCOM report, Indian players’ share in the global Martech industry can grow to USD 45-55 billion by 2025. This is the age of the connected consumer. So, brands must shift their primary focus from the traditional, unidirectional, one-to-many broadcast style of marketing and move to one-to-one, interactive, and hyper-personalised communication and conversations with their target customers. Our feedback from marketers’ told us that the most important need is to enable personalisation at scale. And so we created NetcoreSmartech -our proprietary, full-spectrum, omni-channel marketing automation solution, which can help marketers get their job done to map customer journeys and thereby create rewarding customer experiences on a one-to-one basis.”

    KaminiRupani, Chief Marketing Officer, Netcore Solutions opined, “When we introduced Smartech in 2015, it evangelized the marketing technology industry in India. Our value proposition to our customers has evolved greatly, and so we decided to give our brand a completely new visual expression and fly a new flag. Netcore’s services have grown phenomenally in size, scale and impact, and our brand personality too has evolved to reflect that growth and promise. Netcore projects a brand’s personality which is agile, reliable, intelligent, empathetic, and resourceful. With NetcoreSmartech, the possibilities are infinite, and we can give our customers infinite experiences. That is not just the promise of Smartech, it is also our motto.”

  • With the phenomenal growth that mobile has seen in recent times, marketers have begun to adopt it as a one of the primary tools used to generate brand visibility and awareness

    Internet accessed most on mobile, says IAMAI report

    By a correspondent

     

    A report released by the Internet and Mobile Association of India has revealed that about 95 per cent of the mobile Internet users are using the internet to communicate online.

     

    With the phenomenal growth that mobile has seen in recent times, marketers have begun to adopt it as a one of the primary tools used to generate brand visibility and awareness. Leading marketers at the Internet and Mobile Association of India’s second Email Marketing Summit 2014 were of the view that mobile will be the key driver in coming times.

     

    Speaking at the Summit, Kalpit Jain, Chief Operating officer – netCORE Solutions, said, “India is expected to have 185 million mobile users by June 2014, and 35 per cent subscribers view their mails on mobile, which provides a huge opportunity to market your products.”

     

    Stressing on the importance of email marketing, Vivek Gaur, Chief Executive Officer- Yepme said, “With over 290 billion emails sent everyday you need to keep evolving your email marketing strategies accordingly. You have to understand what a consumer wants. People have reservations in getting promotional emails. Communication which goes to the consumer should be relevant.”

     

    Speaking on relevance of data in email marketing, Naveen Kukreja, CMO & Director- Non Insurance business- PolicyBazaar.com, said, “‘Data has become the buzzword for email marketers. Every brand is sitting on big data for marketing. The need of hour is to make maximum use of that data. Lesser the content and relevant the communication the better it is for marketers.”