MxMIndia

Tag: Kalli Purie

  • The opening of fourth global support centre and new offices in India’s tech centre mark rapid growth in the region

    Taboola expands reach across India

    By A Correspondent

     

    Taboola announced its expansion plans in India by opening up new offices in Cyber City, Gurugram, a new sales centre in Mumbai, and actively hiring 80 employees, to support the company’s operations in India and globally.

     

    The expansion follows the signing and renewing of partnership agreements with publishers including  Indian Express, The Hindu, Zee Media, NDTV, India Today Group, Times Now, MSN, IndiaTV, ABP and Dinamalar.

     

    “At Taboola, publishers come first,” said Kalli Purie, Vice Chairperson, India Today Group. “What I really like about Taboola is that they come in and work as partners, not suppliers or vendors. Once they were partners they were in our Newsroom working closely with us, always sharing what they are building and how we can use it. Taboola feels embedded in our Newsroom and that’s a great way to run a partnership.”

     

    Added Adam Singolda, CEO and Founder at Taboola:  “We are excited to be opening our fourth global support centre in India and tripling our workforce here having developed in the country with tremendous speed. We are confident that expanding our teams on the ground here will foster the strong relationships we’ve built with powerful publications in India over the past two years and will continue long into the future helping drive their engagement, revenue, and audience growth while developing new partnerships with brands to help them drive awareness and traffic.”

     

     

  • With the general elections round the corner, the premier news channel has taken the IPL route to jump on the promotional expressway

    Aaj Tak goes on marketing overdrive. Is Title Sponsor of Kings XI Punjab

    By A Correspondent

     

    The all-important general elections are a few weeks away and the top-ranking Hindi news channel Aaj Tak is leaving no stone unturned to rule Bharat. Ah, well, India. It has turned Title Sponsor for Kings XI Punjab, which won the opening IPL2019 encounter on Monday.

     

    The news channel’s identity will be on Kings XI Punjab Jersey this year. Other sponsors include Bageshree Infratech, VIP Industries, along with Jio, Fena, Royal Stag and Finale Cables.

     

    Said Kalli Purie, Vice-Chairperson, India Today Group: “India Today Group is really excited to partner with the most anticipated cricketing event of 2019. This partnership of Aaj Tak with Kings XI Punjab is a coming together of the biggest in News with the biggest in Sports. All the best to the Kings XI team, looking forward to an amazing tournament and like Aaj Tak, may the ‘Sabse Tez’ team win.”

     

    Added Satish Menon, CEO, Kings XI Punjab: “We are delighted to unveil the new jersey and announce our partnership this year with the news channel Aaj Tak, a TV channel known as much for its indepth analysis delivered in double quick time as for its credibility. A brand of that repute coming on board is a proud endorsement of Kings XI Punjab’s intrinsic values. We head into IPL Season 12 with optimism and enthusiasm as we have the right brands with us on the journey. Their support is our strength as we aim to excel on the field with our performances played in the true spirit of the game.”

     

     

  • India Today’s ‘So Sorry’ series now a mobile game

    By A Correspondent

    The India Today group unveiled its gaming app titled So Sorry Gully Cricket’, featuring politoons in the lineup of players. The app was launched at FICCI Frames last week by former cricketer Sunil Gavaskar alongside Sam Balsara and Shashi Sinha.

    Said Kalli Purie, Vice-Chairperson, India Today Group, “We are really excited to announce the launch of the new game ‘So Sorry Gully Cricket’ at Frames in the presence of such a distinguished audience. ‘So Sorry Gully Cricket’ is a unique game that portrays life and politics in a way that is interactive, real and interesting.  With India heading for Parliamentary elections the timing could not be more perfect. It’s a super example of an integrated use of technology n content.”

    Added Alok Kejriwal, Founder and CEO of Games2win India, the company which devised the app: “Cricket is potentially a religion. We had a perfect ingredient in So Sorry characters and the fusion of the two will work for sure,”. “You will recognise all the characters and sounds. It’s a treat to the ears as well.”

  • Aaj Tak repeats its #1 stature on Television news to You tube too

    Aaj Tak receives ‘Diamond Play Button’ for its Youtube channel

    By A Correspondent

     

    News channel Aaj Tak has achieved the ‘Diamond Play Button’ Award recognition from YouTube for surpassing over 10 million subscribers. The Award was presented by YouTube to the India Today Group last week.

     

    Said Kalli Purie, Vice-Chairperson, India Today Group, on accepting the recognition for the milestone: “We are really proud of this rare award which no other Indian media company has received till date. We are humbled and are thankful to our viewers who have liked our channel that brings the most credible, apolitical, factual and unbiased news from around the world. We are extremely proud that our untiring efforts to provide news that is reliable and unbiased which has made us the number 1 news channel for close to two decades, has found acceptance amongst our Youtube channel subscribers too.

     

     

  • The event will be attended by leaders and stalwarts, among them Mamata Banerjee, Sarbananda Sonowal, Sourav Ganguly, Rani Mukerji, Prosenjit Chatterjee and many more

    India Today Group to host conclave in Cal

     

     

    The India Today group has announced a conclave scheduled for November 24 and 25.

     

    Announcing the event, Kalli Purie, Vice Chairperson, India Today Group said: “As a group we have always believed in democratic dissemination of information. With our credibility to host some of the biggest events in the country, we are bringing our flagship event to the East this time. We are ready to deliver an unforgettable experience through the conclave.”

     

     

  • It’s a portfolio of seven digital channels

    India Today Group flags off digital entity, MobileTak.in

    By A Correspondent

     

    The India Today Group launched a new portfolio of seven niche digital channels across six platforms under the umbrella of Mobiletak.in. The digital channels include News Tak, Sports Tak, Food Tak, Life Tak, AstroTak, Tech Tak, and Yoga Tak.

     

    Commenting on the launch, Kalli Purie, Vice Chairperson, India Today Group said: “Content consumption on mobile devices is growing at a phenomenal rate and we are catering to this growing appetite for content on mobile with this new launch. Mobiletak.in is mobile first in content and experience. We always wanted to create a series of niche channels. This would have been a herculean task on television, but the onslaught of content consumption on mobile and the current digital landscape have enabled in ushering in the simultaneous mega launch of the seven niche digital channels”.

     

     

  • The annual global ideas platform will be held on March 17 and 18 2017 in Mumbai featuring eminent speakers from India and across the globe

    India Today Conclave moves to Mumbai

    By A Correspondent

     

    The India Today Conclave, where the sharpest minds from across the globe converge at a forum to discuss and debate issues from around the world, is back. Taking a break from previous years, the India Today Group’s signature event will be held in Mumbai for the first time on March 17 and March 18 and will stir and fuel new ways of thinking.

     

    This year, the Conclave will provide an open platform to analyse this era of The Great Disruption with some of the world’s most notable changemakers. The Great Disruption, the theme of the India Today Conclave this year, will feature ground-breaking ideas, innovative experiences and thought-provoking debates. Some of the finest experts will be on hand–thought leaders who analyse our age, politicians who determine our headlines, policy makers who shape our future, and entertainers who sprinkle stardust our mundane existence.

     

    There will be two days of talking, listening, thinking, doing and experiencing. From former President of the French Republic (2007 -2012) Nicolas Sarkozy to President of India, Pranab Mukherjee, to the titans of the corporate world – Reliance Industries Chairman & MD Mukesh Ambani, Mahindra Group Executive Chairman Anand Mahindra, Godrej Group Chairman Adi Godrej and HDFC Chairman Deepak Parekh – the list of speakers this year is bigger and bolder, heralding a wave of change, notes a communique. Bollywood stars Amitabh Bachchan and Shah Rukh Khan along with Anushka Sharma, Alia Bhatt and KalkiKoechlin, will explore the changing landscape of cinema.

     

    The Conclave will also witness the worldwide premiere of short films by Sudhir Mishra, Nandita Das, Tigmanshu Dhulia and Ram Madhvani.

     

    Speaking on the occasion, Conclave Director Kalli Purie, said, “This edition of the India Today Conclave is a progressive and directional platform that aims to contribute in rebuilding the disrupted social order. This specially designed multi-sensory experience, spread across two days will be a great opportunity to listen to some of the sharpest minds across the world, get inspired and take some meaningful memories back home. We believe that significant conversations are the way to generate solutions and the Conclave promotes just that. From mobile movie premieres, spellbinding stage performances, curated experiences and gourmet delights – there’s lots that one can enjoy at the Conclave, apart from a powerful thought flow.”

     

  • Top Bollywood directors create short films for the mobile generation

    India Today premieres India Tomorrow

    By A Correspondent

     

    On the occasion of India Today’s 40 years, celebrated Bollywood directors Imtiaz Ali, Pradeep Sarkar, Rohan Sippy, Hansal Mehta and MeghnaGulzar have created their expression of India Tomorrow through short three-minute films for the mobile generation on the future of our nation.

     

    The different directors bring their unique storytelling styles in these short mobile format films that will touch a million hearts across mobile, digital and the television medium.

     

    The movies with a message are a reflection of our times and a gaze into the future through the eyes of the different masters. Expect the unexpected in the short few minutes that will grip you and leave you with an everlasting impression.

     

    Speaking on the films, Kalli Purie, Group Editorial Director (Broadcast & New Media), India Today Group said, “The films reflect the spirit of India Today that is constantly creating a better and more promising India Tomorrow. I would like to thank the directors for sharing their vision through these films.”

     

  • This annual global ideas platform will be held between 17th & 18th March 2016 in New Delhi featuring eminent speakers from India and across the globe

    India Today Conclave explores the concept of ‘POWERPLAY’ for its 15th edition

    By A Correspondent

     

    The India Today Conclave, the signature event to be held in the Capital on March 17 and March 18, is likely to stir and fuel new ways of thinking. This year, the idea of clubbing power with play means it is challenging tried and tested notions and reinforcing the idea that the future belongs to those who dare to mix strength with subtlety, inspiration with imagination, passion with playfulness. The Conclave will provide an open platform for communication amongst the finest global experts, be they thought leaders who analyse our age, politicians who determine our headlines, policy makers who shape our future, or entertainers who add some star power to our mundane existence. Star speakers will debate how we will live, eat, work, entertain ourselves and what the future will look, taste and feel like.

     

    The signature event aims at charting a bold new future through free and honest exchange of ideas by bringing together the brightest thought leaders with their ideas, arguments and experiences that allow us to renew, reinvent and re-imagine our present and future.

     

    Speaking on the occasion, Conclave Director Kalli Purie, said, “This edition of the India Today Conclave is firmly rooted in this millennium and looks ahead rather than at the past. The multi-sensory experience across two days will introduce new ways of communicating, interacting and debating. You will get an opportunity to listen to bright minds and discuss new ideas with old hands; indulge in Mobile Movie Premiers, enjoy book signings from our Author Speakers, hear both sides of the story with our line of peace dialogues, indulge in some Gourmet delights with our special Menus brush shoulders with the best global thought architects and most of all be inspired! Along with a powerful thought flow, the two-day event will also present curated sensory experiences and spell-binding performances by leading change makers that will surely make your participation at the conclave memorable’’.

     

  • Platform to engage viewers & newsmakers through Twitter

    India Today TV launches Town Halls with Twitter

    By A Correspondent

     

    India Today Television in an exclusive partnership with Twitter, will be conducting Town Halls on the social media platform. The Twitter Town Halls will give an opportunity to followers on Twitter to engage with News makers, opinion makers and other eminent personalities. The Twitter followers can tweet their questions and the personality/guest will respond to the same during the Town Hall. This will be aired on India Today Television. The partnership also extends to the group’s Hindi news channel AajTak for relevant guests.

     

    The India Today Group and Twitter have already aired successful Town Halls with superstars Shahrukh Khan and Kamal Hassan. The third episode in the series featuring Sri Sri Ravi Shankar will be aired this week-end.

     

    Speaking on the partnership, Kalli Purie, Group Editorial Director, Broadcast & New Media, India Today Group said, “Our sole objective through social media is to engage our followers and viewers in a dialogue on issues of national and global importance. Twitter Town Hall is a great format to ideate, debate and celebrate the spirit of freedom of expression. We trust that our social media followers are equally well informed to ask the right questions of their leaders. We will be rolling out many such templates to empower our end users”.

     

    Rishi Jaitly, Vice President – Media for Asia-Pacific, Middle East and North Africa, added on the partnership “Twitter Town Halls have been used by global business and political leaders to connect with their followers and audiences at large for some time now. Twitter is the only platform in the world that is public, conversational, and real-time. The beauty of the platform is that it allows users to engage with influential personalities from different walks of life, and gives them a voice to be heard. This Twitter Town Hall will give users a chance to talk to and engage with influential icons and leaders from different walks of life for the first time.”