MxMIndia

Tag: Kalki Koechlin

  • Features Gul Panag, Kalki Koechlin, Chitrangada Singh and Kunal Kapoor in brand campaign

    Oyo launches multi-film campaign

    By Our Staff

     

    Oyo Hotels & Homes has launched a multi-film brand campaign that will be visible across television, social media and OTT platforms. It stars actors Gul Panag, Kalki Koechlin, Chitrangada Singh and Kunal Kapoor, who bring to life day-to-day stories of travellers.

     

    The concept of the brand campaign and script of the films have been developed and written by Oyo’s global in-house brand team. The film is directed by Vishvesh Krishnamoorthy from Corcoise Films.

     

    Speaking on the brand campaign, Mayur Hola, Head of Global Brand – Oyo said: “Oyo truly believes that progress is for everyone. No matter who you are, where you’re from or where you’re headed, we’re all looking to evolve in our lives. That’s the spirit Oyo embodies and supports. You could be experiencing a hotel for the first time. You could be relying on a safe and sanitised stay as you go about your 50th sales trip to a far away place. You could be looking for a beautiful home in Europe, a nice hotel in Bali or a premium stay at Jaipur. There’s an Oyo for that. At the core of it all is a simple to use app that is backed by some serious tech. An app that enables you to find an Oyo right next door, wherever you may be. That helps you keep your plans and life flexible, as we all must today. An app that enables you to step out and reach your next stage of progress. And that’s exactly what this campaign is about. It is about the evolution of Oyo’s customers, our patrons (our  hotel owner partners) and indeed the evolution of Oyo into the global  tech-hospitality brand that it is today.”

     

     

  • To launch music series to celebrate regional lullabies

    Sony Music partners with Duroflex for Sounds of Sleep

    By Our Staff

    Duroflex launches Sounds of Sleep – a digital series exploring the role of music as a sleep aid. Co-created with Sony Music and hosted actor Kalki Koechlin, Season 1 of the series celebrates regional lullabies from across India. Duroflex Sounds of Sleep has been conceptualised by Duroflex’s creative agency partner, Sunny Side Up.

    Said Smita Murarka, Vice President – Marketing and E-Commerce, Duroflex: “Our earliest memory of sleep music are the lullabies that our parents or grandparents used to sing while rocking us to sleep. Even as an adult music is a great way to relax the mind and body, making it an enriching pre-sleep routine. As India’s sleep coach, we wanted to go back to our roots, celebrating this sleep routine tradition from various parts of India and curate it digitally for the convenience of new age millennial parents. We couldn’t think of a better platform than World Sleep Day to launch this unique series to create awareness about the importance of healthy sleep.”

    Said Kiran D’cruz – Director, Brand Partnerships, Sony Music India: “As always, the partnerships we forge are what define us as a music label. We see Sounds Of Sleep as an opportunity to leverage our experience and expertise to curate and promote quality music. Innovation is what drives us and that also applies for something as traditional as lullabies. This World Sleep Day, let this curated selection allow you to rest and recharge in the most optimum way.”

     

     

  • The Moms Co, the direct-to-consumer personal care brand

    Moms Co., launches #AgelessExpression campaign

    By A Correspondent

     

    The Moms Co, the direct-to-consumer personal care brand, has launched a new nationwide cross-platform digital campaign, ‘#AgelessExpression’ to announce the launch of a new product. Conceptualised by All of the Above Studio, the campaign film featuring actor Kalki Koechlin.

     

    Commenting on the launch of the new campaign, Malika Sadani, Founder & CEO, The Moms Co. said: “Over the years, we have seen how ageing concerns make women less comfortable in their skin. Ageing is completely natural and an indication of how things only become better with age. A woman’s face mirrors who she is. She smiles with her eyes, frowns with her brows & thinks with her pout, then why let signs of ageing be an obstacle on the path of expressing yourself? With this campaign, we want women to celebrate their skin with our new Natural Age Control Range and let their face do the talking, as expressions can never age.”

     

     

  • Campaign core messages around, freedom, love and surrogacy reflects bold but the relevant spirit of IICE Vodka and its brand ambassador Kalki, and aims to change rhetoric in its segment

    Jagatjit Industries unveils new campaign with Kalki Koechlin

    By A Correspondent

     

    In continuation to the brand reinvention of the IICE Vodka series, Jagatjit Industries has announced the launch of three video commercials with KalkiKoechlin, its brand ambassador. The videos address strong issues around freedom of speech, thought, privacy, prohibited love and surrogacy, that reflects both the bold spirit of the brand and its chosen brand ambassador Kalki. While one of the videos will be released as a TVC, the other two will be released on digital channels only and across the brands’ social properties.

     

    “Our new ad campaign is a true reflection of the personality of our highly talented actor/ director brand ambassador, KalkiKoechlin’swho’s ahead-of-her-times, liberated, and experimental nature allows us to honestly address issues that lie at the heart of every society struggling to modernize. IICE Vodka celebrates the ‘I’, i.e. the individual and promotes being yourself, and living your life your way, making your own choices and always being fearless to face the future. Through these ads we’re trying to change the rhetoric that is generally employed by our segment. First by drawing attention to bold but relevant subject matter and secondly to the current law that bans liquor companies from advertising liquor,” says Roshini Sanah Jaiswal, Chief Restructuring Officer at Jagatjit industries

     

    The video campaign has been conceptualized by the in-house team of Jagatjit Industries, in association with Shiven Surendranath of Old School Films, who has produced and directed the film.