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Tag: Kaizad Pardiwalla

  • The mandate comprises all services including brand strategy, social media, search, listening and creative duties

    Jack in the Box Worldwide to manage digital duties of ITC’s Dermafique

    By A Correspondent

     

    Jack in the Box Worldwide will manage the digital communication duties for Dermafique from ITC. The mandate comprises all services including brand strategy, social media, search, listening and creative duties.

     

    Commenting on this, Kaizad Pardiwalla, President & Chief Operating Officer, The 120 Media Collective, said: “Dermafique is one of the few Indian premium skin care brands and we are thrilled to partner with them on their journey. What’s especially exciting is that Dermafique is a digital first brand and we look forward to creating content that consistently delivers business impact for them.”

     

     

  • The mandate comprises end-to-end digital services, which encompasses communication strategy and creative duties

    Jack in the Box bags digital mandate for Parachute oil variant

    By A Correspondent

     

    Jack in the Box Worldwide has won the digital mandate for Marico’s Parachute Advansed Coconut Crème Oil (couldn’t fit such a long name in the headline!). The mandate comprises end-to-end digital services, which encompasses communication strategy and creative duties.

     

    Commenting on the win, Kaizad Pardiwalla, President & Chief Operating Officer, The 120 Media Collective, said: “Parachute is an iconic brand in India and we are delighted to work on its latest innovation Crème Oil. The team at Marico is extremely committed to digital and what it can deliver for the brand which is in perfect sync with our philosophy of creating content for business impact. We look forward to creating content that delivers business impact for Crème Oil and firmly establishing the brand in the hearts and minds of consumers.”

     

     

  • The account was won in a multi-agency pitch

    Jack in the Box Worldwide bags digital duties of PNB MetLife

    By A Correspondent

     

    Jack in the Box Worldwide, the digital agency brand of The 120 Media Collective, has bagged the social media management and digital campaigns communication duties of PNB MetLife. The mandate encapsulates digital communication and digital media creative duties.

     

    Kaizad Pardiwalla

    Commenting on the win, Kaizad Pardiwalla, President & Chief Operating Officer, The 120 Media Collective, said: “We are glad to partner with PNB MetLife in helping them augment their digital presence. This is our first foray into the very competitive life insurance space and we’re super-charged about making a success of the opportunity.”

     

     

     

    Nipun Kaushal

    Speaking on the selection, Nipun Kaushal, Chief Marketing Officer, PNB MetLife said: “Social media plays an integral role in our communication strategy and enables us to connect with a larger group of customers. With the team at Jack in the Box we intend to focus on innovative and creative ways of user engagement thereby carving out a niche for ourselves in the digital space and create business impact.”

     

     

  • The 120 Media Collective’s digital agency creates impact with multi-part branded content series to reinforce the brand’s corporate philosophy

    Tata Motors connects with Jack in the Box Worldwide to hook up with consumers

     

     

     

    Tata Motors and Jack in the Box Worldwide have created a platform to connect like-minded individuals and bring them together to realise their aspirations.

     

    Said Sujan Roy, Business Head, Passenger Vehicles – International, Tata Motors: “JITB has been one of the key digital agencies that has been working closely with Tata Motors as part of our corporate transformation journey. Our association started with the much-awarded digital campaign leading up to the debut of Racemo, a sports car that announced the new TAMO future mobility solutions vertical at Geneva Motors Show 2017. JITB was the natural choice as a digital partner when we wanted a quick, creative and targeted campaign to publicise our new corporate brand promise – Connecting Aspirations. This time around, JITB conceptualized a multi-episode docu-series that explained what connecting aspirations meant for very different sets of people and how Tata Motors played its role in the fulfilment of their aspirations. We look forward to taking our association with Team JITB further with the next campaign.”

     

    Added Kaizad Pardiwalla, President and Chief Operating Officer, The 120 Media Collective: “It was early 2016 when JITB partnered with Tata Motors in what we believe was the start of an extremely rewarding  journey. The launch of Racemo got an overwhelmingly positive response from both, the audience, and the marketing and communication fraternity. Buoyed by its success, we embarked upon our next journey, a road trip across the country, where we connected people with  similar aspirations and an ambition to deliver social change. The Tata Motors PVIB team headed by Sujan is one of the most digital forward teams we have worked with and we are excited to extend our partnership to a new campaign, which promises to be just as exciting and trailblazing as the earlier ones.”

     

     

  • Jack in the Box Worldwide in collaboration with TaMo launched a one-of-a-kind guerrilla activity to build intrigue and hype around the launch

    Tata Motors collaborates with Jack in the Box Worldwide to create a unique social campaign

    By A Correspondent

     

    On the  March 7, TAMO, Tata Motors’ sub-brand, launched RACEMO, a two-seater, fully connected, sports coupe at the 87th Geneva International Motor Show.Meanwhile, in the digital sphere, Jack in the Box Worldwide in collaboration with TAMO launched a one-of-a-kind guerrilla activity to build intrigue and hype around the launch.

     

    Said Kaizad Pardiwalla, President, Jack in the Box Worldwide, on the campaign: “Our brief was to create tremendous hype and fan following for the car prior to its launch. However, we couldn’t reveal the name of the car, show the car, talk about the brand, or even reveal the fact that it was a car at all. A challenging brief like that deserved an out of the box response. That response was Cemora – a girl who took social media by storm.”

     

    Added Sujan Roy, Head Marketing, Passenger Vehicles – International, Tata Motors: “This was our first association with Team JITB. From our initial interactions, we found that the team has a deep and fundamental understanding of the digital medium and how to leverage it for maximum effect for the task at hand.”

     

  • It was created by communications agency Jack in the Box Worldwide on the occasion of International Crossword Day on December 21

    Wai Wai Noodles create waves on Crossword Day

    By A Correspondent

     

    Staying true to its brand philosophy of being funky and offbeat, Wai Wai Noodles India had a special contest created by communications agency, Jack in the Box Worldwide on the occasion of International Crossword Day on December 21. To reach out to their audience, Wai Wai ran a food crossword contes  on the Facebook and Twitter handles of Wai Wai India.

     

    Crosswords were put up on both the platforms and people had to use the clues to get the answers that were all about FOOD! Ten lucky winners from Twitter and five from Facebook took home gift vouchers. The contest was a hit on social media and reached close to 55,000 people with an engagement of 13,368. On Twitter, the #WaiWaiCrossword contest gained more than 121,000 impressions! The brand received over 4,000 tweets, 5,000 replies at an engagement rate of 14%!

     

    Said Kaizad Pardiwalla, President, Jack in the Box Worldwide: “With the festive season on and everyone talking about Christmas and New Year, we wanted the concept to be original and unique. A crossword and snacking both go hand in hand. So we combined the game with food and came up with the #WaiWaiCrossword contest.”

     

  • Pardiwalla joins Jack in the Box as President

    Kaizad Pardiwalla quits Orchard to join Jack in the Box Worldwide

    By A Correspondent

     

    Integrated communications agency Jack in the Box Worldwide has appointed Kaizad Pardiwalla as President, with the aim to lead its ambitious growth strategy. Pardiwalla, who joins from Orchard Advertising, where he was Chief Operating Officer until last week, will report to Roopak Saluja, Founder and Chief Executive Officer, The 120 Media Collective.

     

    Apart from growth and new business acquisition, his key responsibilities will include managing existing clients and ensuring seamless operations and delivery across the agency. As a key member of The 120 Media Collective’s management team, Pardiwalla joins at a juncture where his role will be crucial in the company’s quest to be South & South-East Asia’s premier communications and content company.

     

    Pardiwalla started his career with Lowe Lintas and went on to hold leadership positions with Ogilvy & Mather, where he was National Head of OgilvyOne India, before joining Grey as Branch Head – Mumbai and subsequently moving to Orchard. In his career spanning over two decades, Kaizad has worked with brands such as Amazon, Wipro, Viacom 18, American Express, Cadbury, CISCO, Unilever, The Economist, Fiat, Ferrero and Vodafone, amongst others.

     

    Commenting on the appointment,  Saluja said: “As Jack in the Box enters its next phase of growth as an integrated communications agency for the digital era, there’s a vital need for leadership with experience and stature; someone who can marshal all that we have at our disposal and beyond in terms of talent and technology to provide real business impact for our clients. Kaizad belongs to a rare breed of professionals, who couple a proven track record with the agility that’s integral to success in our business today and tomorrow. And I’m super excited to have him as a key partner in The 120 Media Collective’s quest for impact across the South/South-East Asia region.”

     

    Said Pardiwalla: “Today digital has become crucial for every brand to stay relevant. Jack in the Box Worldwide, with its digital first approach is a leader when it comes to assisting brands strike a chord with their target audience. I’m really excited to lead this extremely creative and talented team at Jack in the Box. We are here to provide business solutions for brands backed by strong ideas and insights into consumer behaviour. The vision is to create path breaking ideas that are media agnostic and which deliver results for our clients in the marketplace. With content and platforms coming into their own, these are very exciting times for us at JITB and there will be a lot to watch out for!”

     

  • Her last stint was with Ogilvy Soho Square as VP & Head of Office, with brand engagements such as Himalaya Herbals, Bangalore International Airport, Air Asia and Diageo

    Ganga Ganapathi joins Orchard as Sr. VP & Branch Head for Bangalore office

    By A Correspondent

     

    Ganga Ganapathi has joined Orchard Bangalore as Sr. Vice President & Branch Head.

     

    Ganga joins Orchard with 18 years of experience, with eight years in advertising following which she spent five and a half years at HP Global Analytics. Ganga’s advertising stint began with DDB Mudra & Ogilvy where she worked on brands such as IBM, TTK Prestige, Titan, Lenovo and Diageo. In 2013, she moved back to Ogilvy as Vice President of the IBM global business. Her last stint was with Ogilvy Soho Square as VP & Head of Office, with brand engagements such as Himalaya Herbals, Bangalore International Airport, Air Asia and Diageo.

     

    Speaking about her new role, Ganga Ganapathi, Sr. Vice President & Branch Head, Orchard Bangalore says, “For me, joining Orchard has meant buying into an audacious dream, a dream where the foundations have been laid and now need building upon. After so many years spent in advertising, one grows to love the business for everything that it can be, and must be. I’m hoping to make a difference to this wonderful world we love (or love to hate) while also achieving some ambitions that are very close to my heart in the space of growing people, storytelling and concrete business impact.”

    Apart from her day job, Ganga is actively involved in the #saveRCauvery campaign, and campaigning for greater gender diversity in the corporate world.

     

    Speaking about Ganga’s new role at Orchard, Kaizad Pardiwalla, Chief Operating Officer, Orchard Advertising says “Ganga has extensive experience in the advertising industry, having worked on well-known brands such as Diageo, Lenovo, IBM, Air Asia, Himalaya. Orchard is an agency with tremendous upward momentum and is constantly delivering discontinuous business growth for our clients through our philosophy of Culture Hacking (leveraging strong and relevant cultural insights to fuel brand growth). Orchard today is recognized as a #GreatPlaceToGrow for both, brands and its people. And I am delighted for a talented and creative professional like Ganga to get on board and drive our vision and purpose further.”

     

    In her new role, Ganga will be replacing Neha Contractor, current Branch Head & Vice President at Orchard’s Bangalore office. Neha who joined Orchard in March 2014 will be moving onto another role within the group.

  • She joins from Interspace Solutions where she worked as National Head – Retail and Customer Engagement

    Orchard appoints Sharmine Panthaky as VP and Branch Head, Mumbai

    By A Correspondent

     

    Sharmine Panthaky

    In a move to strengthen its leadership team, Orchard Advertising has roped in Sharmine Panthaky as Vice President and Branch Head, Mumbai. In her new role she will lead the relationship on key clients and look to grow the agency on the back of a renewed thrust on new business wins.

     

     

    Kaizad Pardiwalla

    Commenting on the appointment, Kaizad Pardiwalla, Chief Operating Officer, Orchard Advertising, said, “Sharmine joins us having had rich experience in business development and leading many national and multinational client relations. In her we found the unique ability to define the purpose for brands and devise business solutions that could unlock their true potential in the market. She will work with a multi-disciplinary team across The Leo Group India’s specialised offerings in digital, retail, activation, etc., thus helping to drive an integrated communication initiative on the brands we partner. I wish her the very best in taking Orchard to new heights.”

     

    Sharmine said on her joining, “Orchard has a legacy of great work on brands anyone would be proud to have on their roster. The leadership team has inspiring and exciting plans for the future. The opportunity to be part of this great journey was a no brainer. Since I’m joining mainstream advertising with Orchard after having spent many years in Out of Home, BTL and other disciplines, it gives me great joy and a feeling of being back home. I’m excited to partner clients and contribute hugely in getting great work out, thus helping to grow the agency’s business.”

     

    Sharmine is a marketing and communications professional with over 13 years of media and advertising agency experience across mainline advertising, Out of Home, engagement, news distribution and BTL. She joins from Interspace Solutions where she worked as National Head – Retail and Customer Engagement. Sharmine has also worked with Bates CHI and Partners, Clear Channel Mudra, Contract Advertising, Portland India and Radio Mirchi.

     

  • Lubna will play a key role in collaborating with Orchard's robust creative leadership team across our offices in India and partner clients in helping them achieve their business goals

    Orchard appoints Lubna Khan as National Strategy Head

    By A Correspondent

     

    Lubna Khan

    Orchard Advertising has announced the appointment of Lubna Khan as National Strategy Head. Lubna will be based out of Orchard Advertising’s Mumbai office.

     

    Lubna’s inclusion in the leadership team of Orchard Advertising is a significant development in the agency’s journey of growth, where the ambition is to offer business solutions to clients backed by strategy and insights and not just communication ideas.

     

    Kaizad Pardiwalla

    Kaizad Pardiwalla, Chief Operating Officer, Orchard Advertising, said, “Lubna is an award winning brand and innovation strategist. I’m truly delighted to state that in her we have found an exceptional leader to drive Orchard’s strategy. She is a rare talent who understands innovation, business strategy, and creativity, and possesses an impressive track-record of creating communication with demonstrable impact on brands, businesses, culture and people. I found her extremely passionate about the prospect of leveraging the power of psychological and cultural insights, to create work that can deliver game changing solutions for clients. Lubna will play a key role in collaborating with Orchard’s robust creative leadership team across our offices in India and partner clients in helping them achieve their business goals.”

     

    Rajeev Sharma

    Rajeev Sharma, National Planning Director, The Leo Group India, adds, “We are proud to bring Lubna on board to lead strategy at Orchard. She is a rare combination of an exceptionally penetrative mind, passion for great work and a truly impressive knowledge base honed over a broad spectrum of multinational and Indian leadership brands across the country.”

     

  • Kaizad comes with 18 years of experience in the business with the last three being at Grey where he ran the Mumbai operations

    Kaizad Pardiwalla joins Orchard Advertising as COO

    By A Correspondent

     

    Kaizad Pardiwalla
    Saurabh Varma

    The Leo Group has announced the appointment of Kaizad Pardiwalla to head Orchard Advertising (one of its group companies), based at their Head Office in Mumbai.

     

    Saurabh Varma, CEO, The Leo Group said, “We are delighted to welcome Kaizad to The Leo Group. Orchard, over the last year, has grown by 40 per cent y-o-y and has an incredible momentum. We required a leader with integrated experience to take Orchard Advertising to the next level. Kaizad, with his media-agnostic approach to brand building, is possibly the best candidate to add value to our clients’ businesses.”

     

    Kaizad comes with 18 years of experience in the business with the last three being at Grey where he ran the Mumbai operations. He started his career with Lowe Lintas in 1995 and moved to Ogilvy in 1997. After spending seven years at Ogilvy, in 2004, he was appointed as business director, OgilvyOne Worldwide, the digital and direct marketing division of Ogilvy, where he headed the operations in the western region. After three years, he took over as the national head of OgilvyOne India.