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Tag: Kaam Wapasi

  • To build awareness, Lowe Lintas launched a national campaign leading with television, on channels of Zee Network last week

    Lowe Lintas launches new awareness campaign to promote tech platform Kaam Wapasi

    By A Correspondent

     

    Addressing the nationwide clarion call to reintegrate the displaced migrant workers with the economy, Lowe Lintas has announced the launch of Kaam Wapasi, a unique tech platform. It helps migrant workers return to work and simultaneously assists employers with access to a pool of skilled and unskilled blue-collared manpower. To build awareness, Lowe Lintas launched a national campaign leading with television, on channels of Zee Network last week.

     

    Commenting on the initiative, Prateek Bhardwaj, CCO at Lowe Lintas, said: “What does a job in hand mean to a migrant worker returning to the city? It means being able to return with dignity, self-respect and a sense of control over one’s destiny. That’s what Kaamwapasi is about. That’s what our campaign is about. Working around the simple idea of ‘Kaam hai to jahaan hai’, we’re urging migrants to return with clarity and confidence.”

     

     

  • It’s a tech platform to reconnect migrant workers with urban jobs, supported by top corporates

    Lowe Lintas launches Kaam Wapasi

    By A Correspondent

     

    Lowe Lintas has announced the launch of Kaam Wapasi, a tech platform built to help migrant workers get back to work and at the same time assist employers with access to a pool of readily available workers. Companies like Zee Network, Bharti Airtel, Axis Bank, Radiocity and Razorpod have put their weight behind the initiative, that complements the government’s initiative to fuel the Indian economy.

     

    Prateek Bhardwaj

    Commenting on the idea, Prateek Bhardwaj, CCO at Lowe Lintas, said: “After all that they’ve been through, migrant workers aren’t ready to return to cities without a sense of clarity and control. They need active projects to return to. Unfinished projects, on the other hand, need workers to restart. Kaam Wapasi is a creative tech intervention to help resolve this stalemate. By connecting migrant blue-collar workers with projects in various cities, we hope to accelerate the unlocking of the Indian economy”.

     

    Virat Tandon

    Talking about bringing the idea to life, Virat Tandon, Group CEO at MullenLowe Lintas Group, added: “Creating the technology is just one part of the puzzle for us. We also intend to activate it at scale, and it’s heartening to see so many big brands collaborating with us to deliver that scale. Kaam Wapasi will be accessible to workers across the spectrum and as it grows, we hope that more companies join us in this endeavour”.