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Tag: K Sera Sera

  • K Sera Sera was one of the firms hired by Viacom18 for Digital Integration of its film ‘Force 2’, wherein the Digital Content Package (DCP) was sent to K Sera Sera before the release of the film.

    Cybercrime cell files FIR against K Sera Sera on Force2

    By A Correspondent

     

    The Cybercrime Investigation Cell, Mumbai has registered an FIR against M/s. K Sera Sera Digital Cinema Ltd upon a complaint filed by Viacom18 Media Pvt Ltd in relation to alleged online piracy of its film ‘Force-2’.

     

    The film Force-2 starring John Abraham, Sonakshi Sinha and Tahir Raj Bhasin was released on November 18, 2016 and the pirated print of the film was reportedly found online on the same day. Viacom18 has alleged in the complaint that the film had been leaked online by K Sera Sera, thereby infringing Viacom18’s copyright in the film along with other offences committed by K Sera Sera under Information Technology Act, Copyright Act and Indian Penal Code.

     

    K Sera Sera was one of the firms hired by Viacom18 for Digital Integration of its film ‘Force 2’, wherein the Digital Content Package (DCP) was sent to K Sera Sera before the release of the film.

     

    The company spokesperson issued a statement stating, “It is really frustrating to suffer a loss due to online piracy as tremendous amount of money is invested in production, promotion and distribution of a film. This mechanism developed by us can trace the source of piracy and further strengthens our commitment to battle movie piracy. I believe that a concerted effort from the Indian film industry and support from the general public will go a long way in eradicating this illegal act. The Cyber Cell is presently investigating the offences complained of and it is likely to bust the nexus involved in this illegal activity. We hope the culprits are caught and brought to justice.”

     

  • The two companies have set aside Rs 100 crore as investment and are eyeing 25% marketshare in the digital cinema technology segment over the next two years

    United Mediaworks-K Sera Sera merger to fuel growth in in-cinema advertising

    By A Correspondent

     

    With the decision to have K Sera Sera (KSS) Digital Cinema Private Limited and United MediaWorks (UMW) joining hands and becoming the the third largest digital cinema player in the country, in-cinema advertising as well as using multiplexes real estate for promoting products and services are poised for faster growth.

     

    Ashish Bhandari

    The two companies have decided to integrate their full operations and technology and use their combined energies to develop and consolidate their market position. Post the merger across content, technology and operations, the new venture will serve their existing 600 digital cinema theaters across the country. KSS’s Satish Panchariya will be Chairman of the new company and UMW’s Ashish Bhandari will be Managing Director.

     

    Both companies plan to invest Rs 100 crore over the next two to three years to fuel expansion plans. This investment will be used to build state-of-art and scalable digital cinema technology and on ground servicing, while assisting in digital content security and distribution of the films. Over the next two years, the joint venture is aiming to capture 25 percent market share with presence in 2000 screens across India.

     

    As part of their growth strategy, the two companies aim at reaching out to advertisers, targeting both, national and regional players and offer them pan-India reach.

     

    United Mediaworks has a strong presence in Bihar, Jharkhand, UP, Gujarat, West Bengal and Karnataka. Whereas K Sera Sera is present in the entire Hindi belt including Delhi, UP, Punjab, Haryana, Uttarakhand, Gujarat, Maharashtra, Himachal Pradesh, Chattisgarh, Madhya Pradesh and Andhra Pradesh.Going forward the new venture will look at capturing more markets across southern and eastern India.