MxMIndia

Tag: Jyotsana Singh Kaushik

  • To strengthen brand presence

    Volvo appoints Jyotsana Singh Kaushik as Director – Mktg & PR

    By Our Staff

     

    Volvo Car India has appointed Jyotsana Singh Kaushik as Director – Marketing & PR. With the two decades of experience in the fields of brand management, performance marketing, PR and communication, product strategy, and customer experience (CX), Kaushik has previously held marketing roles in GE Money, Tetra Pak, Aviva, Roca and Canara HSBC Life Insurance.

     

    Said Jyoti Malhotra Managing Director, Volvo Car India: “We are thrilled to welcome Jyotsana Singh Kaushik to Volvo Car India. Her extensive experience and remarkable track record in marketing and public relations will be invaluable to our team as we continue to strengthen our brand presence in the Indian market. We look forward to the innovative strategies and fresh perspectives she will bring to our organization. Jyotsana’s joining represents a significant step forward in our journey towards excellence, and we are excited about the opportunities that lie ahead with her on board.”

     

  • The event saw important facts about the necessity of toilets being discussed

    Madison IES executes innovation on World Toilet Day

    By A Correspondent

     

    Madison IES, the activation and experential unit of Madison OOH and Madison World recently completed another interesting event on World Toilet Day for its client ROCA Bathroom products by creating a giant WC installation in DLF Place Mall, Saket, New Delhi. The event saw important facts about the necessity of toilets being discussed and customers were motivated to be a part of this noble initiative by signing a Pledge. ROCA further pledged to create 50 toilets for every 10 pledges they received at the event.

     

    Sharing the objective behind the activation, Jyotsana Singh Kaushik, Sr. Manager PR & Digital Marketing, ROCA says, “The objective behind this event was not to just create awareness or brand presence, but to invite the public to pledge their support towards hygienic sanitation for every Indian in line with the PM’s vision. We have received an encouraging response and are in the process of allocating the toilets for under-privileged sections of society.”

     

    Speaking about the activation Saumen Roy, VP & Head, Madison IES says, “People generally hesitate to have a discussion on such a private topic as a toilet; but this activation succeeded in breaking this taboo. It inspired, motivated and educated those present to talk, discuss, inspire and sensitize others on the need to have proper sanitation for all.  Moreover we were all really delighted that we could pull off the project, from idea to execution in just 3 days time.”