MxMIndia

Tag: Jyoti Malladi

  • To manage cluster business management, driving Audience Measurement business strategy

    Jyoti Malladi takes up new role of Managing Director, Research, Ipsos

    By Our Staff

     

    Jyoti Malladi
    Jyoti Malladi

    Jyoti Malladi has taken up the new role of Managing Director-Research, Ipsos India.

     

    In this role, her responsibilities will include cluster business management, driving Audience Measurement business strategy, and setting up of the media analytics hub in India, that will support the entire APEC Region for Ipsos. Her role also includes providing greater thrust to the media and telecom business.

     

    Speaking about the plethora of services under Audience Measurement (AUM) and its distinction, Malladi said: “In an increasingly multi-touch world, we want  to help clients gauge  the efficacy of their content and advertising. We would like to help marketers passively estimate the number and profile of people exposed to media and advertising content through various media. Our distinct measurement solutions cover viewing (TV/video), listening (radio), reading, out of home, and cross-platform/ digital media.”

     

    Amit Adarkar
    Amit Adarkar

    Added Amit Adarkar, CEO, Ipsos India: “Audience Measurement features among our key areas of focus and growth this fiscal and through 2025. We see a huge untapped potential across a range of sectors and clients, and Malladi is best suited to steer and leverage these opportunities. For a global brand like Ipsos, learnings from evolved markets and global experts come handy for local adaptation.”

     

  • A new agile and cutting edge offering for advertising research

    Ipsos India launches Instant|Labs

    By Our Staff

     

    Ipsos has brought Instant|Labs, an advertising and communication tool  to India. This tool, notes a communique, would help marketers in the early stage development of creatives to create sharper creatives and also save on time and money in first making the creatives and then testing them.

     

    Amit Adarkar
    Amit Adarkar

    Said Amit Adarkar, CEO, Ipsos India: “Built on decades of creative development research experience and with a blend of quantitative and qualitative methodology, Instant|Labs aims to uncover respondents’ reactions to creative ideas and explain those reactions, within a few hours. All stakeholders – client, creative agency and Ipsos execs can consider and discuss the findings in real time via a virtual lounge and decide on how to progress.”

     

    Ananya Roy Mathur
    Ananya Roy Mathur

    Added Ananya Roy Mathur, Country Service Line Leader, Creative Excellence, Ipsos India: “The applicability of the tool transcends the entire CPG Sector – FMCG, financial services, durables, tech and retail sectors to accelerate the communication development path and derive meaningful outcomes.”

     

    Jyoti Malladi
    Jyoti Malladi

    Said Jyoti Malladi, Group Service Line Leader, Brand Health Tracking (BHT) and Creative Excellence (CRE), Ipsos India: “It helps marketers in the creative development process and enables optimizing the creative for a more effective communication. It allows for the best of quantitative and qualitative consumer feedback co-opting stakeholders at every step of the way, thus making the whole process collaborative, speedy and actionable.”