Madison Media Ultra, a unit of Madison World, has just won the Media AOR for Jyothy Labs. The agency will be responsible for traditional media and digital media mandate for the client including TV, Print, and Digital.
Said Jyothy MR, Managing Director, Jyothy Labs: “Madison is a respected name in the industry with its proven expertise in traditional and contemporary media platforms. We believe our brands will be ably assisted with Madison’s well rounded integrated media solutions in meeting our marketing objectives.”
Added Jolene Fernandes Solanki, COO, Madison Media Ultra: “Extremely delighted to partner with one of the pioneering brands in our country. We are pleased to have Jyothy Labs on board and partner with them in their growth journey. We believe that our framework at Madison – ‘keeping consumers and technology at the center’ – will complement Jyothy Labs’ growth journey.”
Jyothy Labs (JLL) has launched a brand new television campaign today in support of the #Vocalforlocal appeal made by Prime Minister Narendra Modi. The film narrates the journey of the company’s legacy since 1983 through a beautifully scripted song that describes the ethos and values of the company.
Said Jyothy MR, Managing Director, Jyothy Labs Limited: “With a soul that reflects India for all intents and purposes, Jyothy Labs hereby pledges strong support to the ‘Vocal for Local’ initiative made by our honourable Prime Minister Shri Narendra Modi Ji. In the last 37 years of our existence, we have thought, worked and served as an Indian keeping our nation and citizens at the forefront. Our single most important objective since inception was to contribute in nation building by serving the discerning consumer with innovative products that not only fulfils a need but become life changing solutions. With a new Television campaign supporting the Vocal for Local initiative, we want to reiterate our intentions of being ‘‘vocal about local’ products and help them become global.”
DDB Mudra West has recently won the creative mandate for Margo (beauty soap) following a multi-agency pitch.
In India, Neem and skin care have gone hand in hand for generations. If there’s one brand that is the very essence of Neem, that’s Margo. The legendary 95-year old brand has stood the test of time.
Margo has revamped itself to appeal to the preferences and aspirations of India’s dynamic youth while retaining its core Neem benefits.
Over the years, the brand has expanded the product range to include the Margo Glycerine soap and Margo Face wash offering a larger portfolio of Neem based products for skin.
Quoting on the appointment of the agency, M.R Jyothy, Executive Director, Jyothy Laboratories said, “The brief was to bring in a fresh perspective to communicate the core benefits of Neem leading to brand trials amongst non-users. DDB Mudra’s creative strategy appealed the most as it was a logical build up to the last brand campaign. The creative routes were fresh and in sync with what we believe our TG will relate to. We hope that DDB Mudra’s talent pool and experience in diverse categories will help us meet our marketing goals.â€
Rajiv Sabnis
Quoting on the account win, Rajiv Sabnis, President, DDB Mudra West said, “Margo is the original Neem soap. The brand has some strong loyalists but we need to broad-base the loyal franchise to younger audiences and pan-India. The need is to make the power of Neem relevant to a larger set of young adults who know of the efficacy of Neem, but haven’t experienced it yet through Margo. In a day and age when young people want to experience the world up close, Margo is just the right partner to ensure that you are ready to face the world. The communication is true to this insight and should connect well with young Indians. We look forward to further building this brand with the team at Jyothy.â€
