MxMIndia

Tag: JWT Mumbai

  • The campaign is aimed at creating investor awareness about mutual funds

    JWT Mumbai makes new pitch to invest in mutual funds

    By A Correspondent

     

    In its continued association with the Association of Mutual Funds in India (AMFI), J Walter Thompson, Mumbai, has rolled out the next phase of the multimedia campaign aimed at creating investor awareness about mutual funds.

     

    The new campaign aims to build greater confidence in mutual funds and guides investors on finding out more through the microsite while addressing some barriers as earlier.

     

    Commenting on the purpose of the campaign, AMFI Chairman, A Balasubramanian said: “The Mutual Funds Sahi Hai campaign has worked really well for us. Research results and industry data only prove to show the magnitude of the campaign effect. At AMFI, as an industry association body, it is our constant endeavour to propel the category further through a collaborative effort. With new insights and deeper understanding of the audience’s mindset we are set to achieve that.”

     

    Speaking about the campaign, Rajesh Gangwani, Managing Partner of JWT Mumbai added: “The AMFI campaign connected with the audience because of its easy conversational style which reassured investors that mutual funds were right for them. The new campaign takes them on to the next leg of the journey by challenging some misconceptions and importantly guiding them about what to do next as far as investment in mutual funds was concerned”

     

     

  • The JWT Mumbai campaign pokes fun at pimples

    Everyuth releases campaign for facewash

    By A Correspondent

     

    Everyuth Naturals has released an ad for its newly launched Tulsi-Turmeric Facewash.The core idea of the campaign has been conceived and executed by J Walter Thompson, Mumbai.

     

    Commenting on the campaign, Tarun Arora, COO, Zydus Wellness said; “Our numerous consumer studies and immersions led us to the trend that the young girls of today while impressionable and under peer pressure, are still being brave and experimentative. There is an inherent desire among these girls to not succumb to any pressure, chart out their own unique journey and pen their own life stories.  It brought us to a very strong synergy between the core “natural” proposition of the brand Everyuth Naturals and being natural and “following your heart” attitude of the consumers.

     

    Added Tina Sachdev, VP & Executive Creative Director, JWT Mumbai: “Unlike the damsel in distress often portrayed in advertising focussed on pimples, Everyuth reflects the upbeat young girl who isn’t hiding her face in acute embarrassment every time her skin breaks out in a pimple. Instead she happily gets people around her breaking into laughter with her own wry observations of people and their response to her skin issues. The idea of using a stand- up comedian we felt is fresh for a category still dominated by a problem solution format.”

     

  • Campaign wants investors to realize "Mutual Funds SahiHai"

    AMFI goes multimedia to up MF awareness

    By A Correspondent

     

    Association of Mutual Funds in India (AMFI), the trade association of Asset Management Companies (AMCs) of all Mutual Funds in India launched a comprehensive media and communication campaign, as a part of the mutual fund industry’s investor awareness outreach program, that is aimed to position Mutual Funds as a preferred investment option for potential investors.

     

    The campaign was launched by G Mahalingam, Whole Time Member, SEBI. Speaking at the launch event, Mahalingam said: “It is for the first time in the history of financial services, that all industry participants have come together to promote the category. This campaign makes it easy for common public to understand about mutual funds and dispels many myths around them.”

     

    On the occasion of the launch, AMFI Chairman, A Balasubramian said: “There is a need to encourage households to shift from physical savings to financial avenues, especially mutual funds. With this objective in mind, under SEBI’s guidance, AMFI has launched this investor awareness outreach program. I am sure the public will find these simple but powerful messages very thought provoking and will be encouraged to start investing in mutual funds.”

     

    J. Walter Thompson (JWT), was entrusted with the creative work for the campaign. Speaking at the event, Rajesh Gangwani, Managing Partner of JWT, said: “We see this as a big platform idea which is multi-layered, multimedia and multi –narrative and can run over a long time frame. We are confident it will create the desired awareness about the mutual fund category and behavior change in terms of driving persuasion.”

     

    Adding further, Hanoz Mogrelia, VP & ECD, JWT Mumbai, said: “Sahihai may seem like a very simple idea. But, to execute this idea, we had decided to stay in the space of warm, real conversations between friends. We shot eight commercials over a fortnight using absolute ‘non-models’, we shot at real locations, using live sound recording. The client team must be commended for the tremendous faith they have reposed in this idea; and backing it with such a massive ad campaign.”