J Walter Thompson Kolkata has been entrusted by UNICEF West Bengal to develop a 360 degree campaign on behavioural change that will promote toilet-use as a natural and daily habit among the target audiences.
Said Vijay Jacob, Senior, VP & Managing Partner JWT Kolkata: “We have been partnering with UNICEF for creating socially relevant campaigns for many a worthy cause. We welcome the opportunity yet again and look forward to doing some great impactful work together.â€
Added Pragyan Bharati, WASH Specialist, UNICEF Kolkata: “ After reviewing pitches by several agencies, we were happy to zero in on JWT for their strategic understanding and creative expression.â€
Power cuts are a frequent occurrence in India. In a new campaign, JWT Kolkata has decided to give a new spin to Khaitan’s emergency lamp story. The posters show candles about to melt and destroy the future of a kid. And carved on the body of the candle are the various life stages that a kid would go through to become a pilot or a doctor.
“An emergency lamp just doesn’t provide light in the dark. It lights up a future as well,†said Arjun Mukherjee, VP & ECD, JWT Kolkata, adding: “What better way to show its true value than through candle sculptures which capture the tough journey of a kid through various challenges only to disappear in smoke at the end.â€
Added Sunil K. Khaitan, Chairman, Khaitan: “When the team discussed the idea we thought this is a great opportunity to showcase emergency lamps in a new light.â€
Contract Advertising CEO Rana Barua has quit, and replacing him will be Raji Ramaswamy. Barua will help the transition by staying on till June 30 as Ramaswamy takes charge on July 3.
Commenting on Rana Barua, Tarun Rai, CEO, JWT South Asia said; “Over the last four years Rana has built an excellent team of professionals, helped in developing new capabilities, built business and reputation. As a result of his efforts, Contract continues to be counted as one of the best agencies in the country. He will be missed and I am sure he will make a success of whatever he choses to do next. We wish him all the very best. “
Rana Barua
Speaking about his movement, Barua said; “It’s been an outstanding and fulfilling four-and-a -half years for me at Contract and I have enjoyed every moment of this journey. Contract is now clearly among the top few agencies of the country and poised only to get bigger & better.â€
Barua is tightlipped about his what he’s onto next when MxMIndia spoke with him on Friday, but according to the grapevine, it could well be a switch to another sector. While Barua has spent most of his career in advertising, he has spent six years leading Radio City and Red FM.
Tarun Rai
Speaking of Ramaswamy’s appointment, Tarun Rai, CEO, JWT South Asia said: “I have known Raji for over a decade. She is a consummate advertising professional. Her passion and energy are infectious. She leads from the front and is totally committed to her work and to her clients. She understands the power of collaboration, is a team player and an excellent leader. I am very confident that she will do exceptionally well in her new role and help in meeting our clients’ business objectives and in taking Contract to greater heights.â€
On her new assignment, Ramaswamy who is currently heading the JWT Kolkata operations as Senior VP and Managing Partner, said: “Contract Advertising has always been an iconic brand and respected for its commitment to building great brands. With this opportunity, I hope to leverage my vast experience in brand building across categories by creating meaningful communication that will deliver on brand objectives and create campaigns that will work for our clients and the agencyâ€
