MxMIndia

Tag: JWT Delhi

  • He has been the planning lead on brands like Airtel, Hero Motocorp, etc to name a few

    JWT elevates Shujoy Dutta as Head of Planning, Bengaluru

    By A Correspondent

     

    Shujoy Dutta

    Shujoy Dutta has been appointed as the Head of Planning for J Walter Thompson’s Bengaluru office. Dutta has been with J. Walter Thompson for over nine years and in his last role at JWT Delhi, he has been the planning lead on brands like Airtel, Hero Motocorp, etc to name a few.

     

     

    Bindu Sethi

    Announcing the appointment, Bindu Sethi, Chief Strategy Officer, J Walter Thompson said; “Shujoy, is an author and a story teller. The humans in his stories are people you want to love or trample; the response is strong and emotional. He constructs his brand stories to get noticed, to shift behavior. Shujoy, is a treat for clients and colleagues. I look forward to seeing Shujoy build strong brands and stronger client relationships.”

     

    Commenting on his new role, Dutta said; “I’m very excited about my new role. This city has tremendous potential and JWT Bangalore packs in significant Creative firepower. So, I look forward to forging new partnerships and creating a bouquet of memorable work, and of course, consuming lots of filter coffee.”

     

     

  • The idea stays simple, that is, every drop of Tropicana Slice equals rasbharaaaam

    JWT’s new twist for Tropicana Slice

    By A Correspondent

     

    In its journey through the years, Tropicana Slice has been synonymous with mango. This year, Tropicana Slice compass has taken a new direction by combining the mango drink with the experience of consuming a real mango, closing the gap between its bottle and a real mango itself via a fresh new mode of communication. The latest Tropicana Slice TVC by PepsiCo has been conceptualized by JWT-Delhi.

     

    The film opens with our avid mango-lover Katrina sitting in a beautiful outdoor café. She orders her favourite bottle of Tropicana Slice, refusing a glass, she picks it up and instead of uncapping it, she just bites into the bottle which itself is a real mango!!

     

    We can see the juice oozing out from between the cuts of the bottle. The onlookers are mesmerized, as the mango juice flows through her fingers while she’s taking bites from the mango-shaped bottle. It all looks beautifully surreal with this bottle providing an excellent pathway to a completely new product outlook. The TVC ends as another café customer orders the same bottle for her and the voice-over says, “TropicanaSlice, harghoontrasbharaaam”.

     

    This new take using the mango pattern of the Tropicana Slice bottle into a real mango reiterates the fact that this is a mango experience like no other. Tropicana Slice has played a major role defining the real longing and love for mangoes. The idea stays simple, that is, every drop of Tropicana Slice equals rasbharaaaam.

     

  • Rajesh would be reporting to SambitMohanty, Creative Head, DDB Mudra North

    Rajesh Gola joins DDB Mudra Group as Senior CD

    By A Correspondent

     

    Rajesh Gola

    A creative veteran with close to 15 years of experience, Rajesh Gola has joined DDB Mudra North as Senior Creative Director. Based out of the agency’s Gurgaon office, Rajesh would be reporting to SambitMohanty, Creative Head, DDB Mudra North.

     

    A former Senior Creative Director with JWT Delhi, Rajesh has been associated with agencies like Grey Worldwide, FCB Ulka and Saatchi & Saatchi in his career span till date. His stints at these agencies gave him an opportunity to work with diverse international, national brands from mandates like telecom, healthcare, clothing, insurance, consumer electronics and pharmaceuticals amongst others.

     

    Some of the cream brands that he has worked on include names like Airtel, VLCC, Monte Carlo, Max Bupa, Dabur Gulabari, Dabur Red Toothpaste, Hitachi, Mother Dairy, Bata, PVR Cinemas, Akai, Sansui, ABN Amro Credit Card, KFC, Bausch & Lomb, HCL, Baygon, Indian Airlines, Apollo Tyres, ONGC etc.

     

    Sambit Mohanty

    Sambit Mohanty, Creative Head, DDB Mudra North said, “Rajesh is a great addition to our creative repertory. Experience apart, he brings a rare sense of maturity and responsibility that is hard to find these days. Add to that a killer sense of wit and you know that with this guy around, there’ll never be a dull moment!”

     

  • In India, Lay’s MAXX will be available in two exciting flavours-Macho Chilli and Sizzling Barbeque

    Lay’s MAXX arrives in India with two new flavours

    By A Correspondent

     

    Lay’s MAXX has been launched in India which boasts a premium taste experience. The campaign for the launch highlights the MAXX crunch and MAXX taste attributes of the product. In India, Lay’s MAXX will be available in two exciting flavours-Macho Chilli and Sizzling Barbeque.

     

    The MAXX campaign is set in the Wild Wild West and showcases the quintessential cowboy showdown, with a MAXX twist to the plot. The showdown takes an ultimate turn when the hero whips out a MAXX pack, bites into the deeply ridged chip and ends the battle with the sonic boom that comes from crunching of the chip. The toughness of the cowboys, the intensity of a showdown, the ruggedness of the Wild West, the sonic boom and the crunch, they all mirror attributes of the new Lay’s MAXX chip. – a hard bite & extremely crunchy chip.

     

    Talking about Lay’s MAXX campaign, Rajiv Mathrani, Director & Category Marketing Head-Snacks, PepsiCo India said, “Lay’s has always brought in unique taste experiences for consumers and we are proud to unveil this campaign which brings yet another global favourite to India. MAXX is truly a global innovation with its deep ridges and crunch. The youth of today love hanging out with friends and trying out new experiences. We believe that our snacks portfolio talks to multiple snacking options in a day Lay’s MAXX is a perfect accompaniment to an evening with friends.”

     

    Sumati Singh, Executive Creative Director, JWT Delhi says “Our task was to launch the new product, Lay’s MAXX and we brought alive the attributes of Lay’s MAXX by using the classic western showdown. The toughness of the cowboys, the ruggedness of the wild west, the sonic boom and crunch, mirror the intensity of the chip.”

     

  • The campaign breaks with a 4-min film, 'Daddy aur Zooey a soul-stirring story of a father and son, the unique relationship they share

    JWT gives Tata AIA Life a makeover

    By A Correspondent

     

    J. Walter Thompson’s new campaign for Tata AIA Life, ‘Daddy aur Zooey’ gives the brand a complete makeover. The new campaign from the brand redefines Life Insurance by reminding everyone of a simple truth – ‘We live for the good of our loved ones’. A sentiment that’s the heart of life insurance, but often forgotten in the cluttered category.

     

    Commenting on the campaign, Ravi Vishwanath, Deputy CEO, Tata AIA Life said, “Making Good happen for our customers, partners, shareholders, and employees is why we exist.  Our campaign tells a simple truth well, but in a fresh way.  I am grateful to the amazing JWT Delhi and Boot Polissh Films teams for translating our vision into this campaign, which is a labour of love.”

     

    The campaign breaks with a 4-min film, ‘Daddy aur Zooey is a soul-stirring story of a father and son, the unique relationship they share. It is a film that is unflinchingly real, depicting bittersweet moments that we have all lived through.

     

    Anirudh Verma

    “It’s a proud moment to be part of rebuilding, redesigning a Tata brand from ground up.

     

    A unique look and feel to life insurance that makes it more now, approachable and people friendly. And with all hope to greater success”, says Anirudh Verma, VP & Senior Creative Director.

     

    Breaking all media conventions, Daddy aur Zooey will be premiered on TV as the first branded short film by an Insurance company. It will be also released as a shareable Internet film on YouTube and promoted under the social media handle #daddyaurzooey. The original soundtrack from the film ‘Tu Hai Mera’, will be aired as a full-length song for radio listeners. The film has been produced by Boot Polissh Films.