MxMIndia

Tag: JWT Bangalore

  • The digital film explores the unrealistic demands of fashion and perfection that the society places on young girls

    New digital film from Ginger inspires young girls to be #ImperfectlyPerfect

    By A Correspondent

     

    After the digital-first launch of the #ImperfectlyPerfect campaign, Ginger by Lifestyle, debunks fashion stereotypes and encouraging girls to make their own fashion rules. The digital film, conceptualised by J Walter Thompson Bangalore, explores the unrealistic demands of fashion and perfection that the society places on young girls.

     

    Srinivasa Rao

    Said Srinivasa Rao, Senior Vice President, Marketing, Lifestyle: “Ginger by Lifestyle has always worked towards empowering girls through fashion and style. It is a brand that is inspired by the young girl of today, her attitude and her beliefs. #ImperfectlyPerfect is inspired by the young girl of today who is strong, opinionated and recognizes her unique interpretation of fashion not as an anomaly but as a beautiful distinction. With this campaign, Ginger hopes to resonate with young women, reiterating that it’s their unique fashion sense is what makes them who they are while celebrating the strength they have to rise above any negativity that comes their way.”

     

    Priya Shivakumar

    Added Priya Shivakumar, Senior Vice President & Executive Creative Director, JWT Bangalore: “This time we took imperfectly perfect to the next level. Fashion comes with its own set of rules and they can get stifling. Who says two strong prints can’t be worn together or that two strong colours are designed to clash? That a certain body type ought to wear a certain kind of garment, or a certain shade for that matter. Once again Ginger is back, inviting girls to flaunt their fashion preferences loud enough to drown out the voices of fellow fashionistas, critics, stylists or just about anyone who seeks to dictate their fashion choices. To embrace their quirks in their own uniquely imperfectly perfect way and make their attitude no less a statement than their fashion picks,”.

     

     

  • The new campaign conceptualised by JWT India sets the context for spontaneous get-togethers in a newer and meaningful way

    Black & White shifts focus on sharing in brand campaign by JWT

    By A Correspondent

     

    Black & White has launched a spirited campaign that invites young experience-seekers of today to reach out and share.

     

    Directed by the acclaimed Jamie Muir, who is a millennial himself, and produced by Firecracker films, the film was shot across varied landscapes in Portugal, with a talented team of actors and crew.

     

    Commenting on the new campaign, Abhishek Shahabadi, Portfolio Head for the premium and luxury category said: “The commercial was created with the aim of spreading the message that personal satisfaction comes from sharing the good things in life, with people around us. The storyboard motivates people to step out and share a bit of themselves, urging them not to hold back, thereby enriching their lives.”

     

    Added Priya Shivakumar, Senior Vice President and Executive Creative Director, JWT Bangalore: “What if we saw a stranger as a connection waiting to be made, or as a role they could play in our life? Would we then, be more open to reaching out and sharing? In a world of superficial connections and transactional relationships, we wanted this message to go beyond the medium and make a difference to people’s lives. So that next time you’re alone at a table in a café or waiting for that delayed flight to take off, you look up from your phone, look around and find a meaningful connection that could enrich your life in ways you cannot imagine. That could be the stuff of riveting stories or memories held dear.”