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Tag: Juzer Tambawalla

  • Created by Mirum India

    Mutual Funds Sahi Hai releases campaign for festive season

    By Our Staff

     

    The Association of Mutual Funds in India (AMFI) has released a set of two new films for the festive season. Created by Mirum India, the narrative is around relationships, something that is relevant not just from a festive season point-of-view, but also from an investment one.

     

    Says Juzer Tambawalla Director – Products & Marketing at Franklin Templeton India, member of the Digital Committee at AMFI: “When you look at any relationship, you understand that making it work isn’t easy. There is a certain amount of commitment, dedication and patience required. Just like investments in Mutual Funds.”

     

    Added Mohit Ahuja – Director (Brand Strategy & Client Services): “All investment communication typically speaks to the mind, as is logical. AMFI’s long-running ‘Mutual Fund Sahi Hai’ campaign has beautifully simplified the logic. With this new ‘Rishtey Nibhaana Sahi Hai’ spin, we aim to speak to the heart and make MFs be seen in an endearing light too. This secondary campaign also gives us another umbrella to use as and when required and adds back to the original thought. And what better way to start than the festive season.”

     

    Speaking on the creative lens of the campaign, Naila Patel – ECD, Mirum added: ““When ‘Mutual Funds Sahi Hai’ campaign launched, it almost seemed like an oxymoron. The only thing people knew or recollected about Mutual Fund communication was the disclaimer that said “It’s risky, be careful” in a complicated way. But the campaign changed it all and now Mutual Funds and Sahi Hai seem to have become synonymous with each other. Hence this reiteration of ‘Sahi Hai’ to other walks of life becomes very relevant and fluid.”

     

  • The campaign is spearheaded by digital agency Mirum

    Franklin Templeton teaches women to be financially independent

    By A Correspondent

     

    Franklin Templeton Investments (India) flagged off a new storytelling video campaign around Women’s Day. The video titled ‘Invest for Progress’ seeks to encourage women about the importance of being financially independent and how it can be a stepping stone towards achieving their goals in life.

     

    Said Juzer Tambawalla, Head – Marketing, Franklin Templeton Investments – India:”It’s easy to earn but difficult to save and invest. This video seeks to encourage women to step up and achieve financial independence.”

     

    Added Geetanjali Sachwani, AVP – Marketing, Franklin Templeton Investments – India: “It is not just another celebration but a time for us as a society to reflect on how much have we progressed and what next? In times like now, learning to earn isn’t enough, learning to invest is the need of the hour.Our campaign on #InvestForProgress begins today but does not end anytime soon. This, in fact, is just the beginning.”

     

    The campaign is spearheaded by digital agency Mirum. Said Naila Patel, ECD, Mirum India: “For most Indian women, learning to earn is part of empowerment whereas learning to invest isn’t.  We wanted to change perspectives thus, #InvestForProgress.”

     

     

  • The campaign dramatizes this aspect and presents SIP as #TheGoodEMI which one can look forward to as an investment, not an instalment

    #TheGoodEMI educates consumers on the right SIP

    By A Correspondent

     

    Franklin Templeton Investments has launched an investor education initiative across media. Conceptualized by Soho Square, Mumbai, the campaign is being released on TV and the digital medium with a round of press also planned. Timed to release during the India-Pakistan match at the Asia Cup, this campaign is positioned to talk to all those looking for an entry into the world of investments.

     

    Juzer Tambawalla, Vice President and Head – Marketing & Communication, Franklin Templeton Mutual Fund said:“The objective of this campaign is to position the concept of Systematic Investment Plans (SIPs) as an affordable yet attractive investment solution for the retail consumer. An SIP is the first step to investing in Mutual Funds and given that one can start with as little as Rs. 500 a month, it’s almost the cost of 2 movie tickets.”

     

    Anuraag Khandelwal, Executive Creative Director and Creative Head, Soho Square Mumbai said:“Each one of us knows the pain that EMIs bring at the start of every month. By positioning SIP like a Good EMI, we are pitching it as an EMI that ultimately comes back to you. This is why unlike other EMIs, this is one EMI that you’ll gladly pay for with a smile. The film is made in a way that’ll make you go, ‘Yeah, this is exactly what happens to me’”.

     

    The campaign dramatizes this aspect and presents SIP as #TheGoodEMI which one can look forward to as an investment, not an instalment. This is a different way from the ‘Happy families’ or ‘plan for the future’ type of commercials, typical to this category.

     

    The film is a dramatization of what happens to a regular middle-class working man on the first of every month. After a long day at work, he gets an SMS that says the words he’s been waiting for, all month: ‘Salary Credited’. He then checks his wallet as it is now flush with cash and that brings joy to his face. Unfortunately for him, his joy is short-lived as a huge crowd of EMI-collectors descend on him like a pack of hungry wolves. We then go into an action-movie mode, as the poor guy is chased by ‘Phone EMI’, ‘Personal loan EMI’ and ‘Car EMI’. With each EMI that hits, the guy loses more and more cash until he lands on the ground having lost most of his salary to these people. The only man helping him is the SIP guy, and the protagonist gladly pays his ‘Good EMI’ with a smile, knowing that this is an investment not another instalment!

     

    Link to Download – http://we.tl/31NH09ifuF

     

    CREDITS:

    Agency: Soho Square, Mumbai

    Head of Office: Samrat Bedi

     

    Creative

    Executive Creative Director and Creative Head: Anuraag Khandelwal

    Executive Creative Director and Creative Head: Satish deSa

    Creative Director: Manu Gupta

    Creative Controller: Pratik Kamat

     

    Account Management

    Senior Vice President: Mohit Ahuja

    Account Director: Neville Suraliwala

    Account Supervisor: Selvam Somasundaram

     

    Account Planning

    Senior Vice President: Shashank Lanjekar

     

    Films

    Film Supervisor: Shagun Dharia

     

    Client: Franklin Templeton Investments

    Vice President and Head – Marketing & Communication: Juzer Tambawalla

    Assistant Vice President – Marketing & Communication: Balaji Vaidyanathan

    Assistant Manager – Marketing & Communication: Anuradha Bhandari

     

    Production House: Story-tellers

    Director: Aakash Bhatia

    Producer: Zina Khan

    Post Producer: Prasad Shetty

     

    For further information please contact:

    Samrat Bedi at samrat.bedi@sohosq.com / +91-9820807500

    Anuraag Khandelwal atanuraag.khandelwal@sohosq.com / +91-9820191311