By Our Staff
Led by its chairperson, Justice (Retd) A.K. Sikri, former Judge of the Supreme Court of India, Digital Publisher Content Grievance Council (DPCGC), a self-regulatory body under the IT Rules 2021 and operating under the aegis of the Internet and Mobile Association of India (IAMAI), has initiated a year-long all-India campaign to enhance awareness regarding OTT content consumption and the redressal mechanism of related grievances. The campaign aims to make law enforcing agencies and consumers of OTT platforms aware of the various tools that the law provides for an enhanced viewing experience, and to foster collaboration between parents, law enforcement agencies, and educational institutions, promoting responsible content consumption practices for all.
Speaking on the goals of the campaign Justice (Retd) Sikri said, “In their right wisdom, our legislature and our parliament, guided by the MIB, have collaboratively established a robust framework to integrate OTT platforms into the legal landscape. DPCGC formed under the IT Rules aims at efficiently addressing concerns or grievances related to OTTs through self-regulation. It is essential that all stakeholders, particularly viewers and law enforcement agencies, remain well-informed about this mechanism.”