MxMIndia

Tag: Jury Foreman

  • Although there haven’t been any new category additions, there are some notable changes within sub-categories that will celebrate the latest innovations

    Josy Paul to head outdoor advertising jury at D&AD 2017

    By A Correspondent

     

    Josy Paul

    BBDO India chairman and chief creative officer Josy Paul will head the outdoor advertising jury as Jury Foreman at the 2017 D&AD Professional Awards. This was unveiled along with names of other jury foremen and women and the announcement that the 55th annual D&AD Professional Awards are now open for entry.  Although there haven’t been any new category additions, there are some notable changes within sub-categories that will celebrate the latest innovations. For the first time D&AD will now award innovations and fresh new work that comes to the market in Beta or as prototypes. New websites, products and new iterations of existing platforms will get the chance to submit their work to be judged and win a Pencil. This work will be eligible for a Wood Pencil.

     

    The Established Campaigns sub-category will recognise integrated campaigns that have lasted the test of time whilst entries into Collaborative (part of the Integrated & Collaborative Category) will be rewarded for the relationship between agency and client in producing great creative campaigns for three years and over.

     

    Said D&AD CEO Tim Lindsay: “D&AD evolves and changes to reflect the landscape of commercial creativity, which is why every year you’ll find us listening to feedback and making changes to our categories. 2017 will be the year of awarding the established and the very new. Innovation is at the heart of every great creative idea, it is how we measure creative excellence every year. With this in mind, awarding work that has nailed that initial concept but hasn’t necessarily gone into full production was a natural next move for us. At the same time, it isn’t all about the new, there is much to be learned from rewarding successful creative relationships and ideas that have survived the test of time which is why we will be looking at both ends of the spectrum this year. As ever we wait with growing excitement to see what great creative work is entered in the next weeks and months.”

     

    With the launch of D&AD Impact earlier this year, the White Pencil is no longer part of the awards line up, however as one of the most popular categories, Creativity For Good continues to develop with the addition of Product and Service Design subcategories which reflect the growing trend for these as part of creatively worthy campaigns.

     

    Also, the following categories have notable changes: Branded Film Content has been changed to Branded Content to reflect the changing media in this space and now live-streamed, audio or user generated content can be entered into this category as well as films. Branding has also had some re-organisation with Logos moving over from Graphic Design and the addition of Campaign Branding & Identity which will give design agencies the opportunity to enter specific branding and identities of campaign projects. Finally, D&AD has retired Mobile Marketing as a category as it plays a key role in most campaigns and is no longer briefed in isolation, moving instead as a sub-category to other design and marketing categories.

     

    Meanwhile, D&AD has also announced a list of senior professionals as Jury Foremen and Women. This includes BBDO India chairman Josy Paul. Commented Awards Director, Donal Keenan: “At D&AD we strongly believe in championing equality in the creative industry and aim to lead by example. This year we are pleased to announce that our line-up of Jury Foremen and Women are equally split by gender for the first time, a trend that we will work to ensure continues into the future.”

     

    – Art Direction: Margaret Keene, Executive Creative Director, MullenLowe, USA

    – Book Design: Coralie Bickford-Smith, Designer, Penguin Books, UK

    – Branded Content & Entertainment: Tiffany Rolfe, Partner/Chief Content Officer, Co-Collective, USA

    – Crafts for Advertising: Toygar Bazarkaya, CCO, Havas Worldwide, USA

    – Crafts for Design: Pann Lim, Founder, Kinetic Singapore, Singapore

    – Creativity for Good: Nick Worthington, Creative Chairman, Colenso BBDO, New Zealand

    – Digital Design: Alessandra Lariu, Former ECD Frog, Co Founder SheSays, USA

    – Digital Marketing: Farid Mokart, CEO/Chief Creative Officer, FRED and FARID, France

    – Direct: Stephane Xiberras, President/Chief Creative Officer, BETC Paris, France

    – Film Advertising: Fabio Fernandes, President/CCO, F/Nazca Saatchi&Saatchi, Brazil

    – Film Advertising Crafts: James Rouse, Director, Outsider, UK

    – Graphic Design: Su Mathews Hale, Senior Partner, Lippincott, USA

    – Integrated & Collaborative: Colleen DeCourcy, Global Executive Creative Director, Wieden+Kennedy Portland, USA

    – Magazine & Newspaper Design: Mieke Haase, Managing Partner, Loved, Germany

    – Media: Karen Blackett, Chairwoman, MediaCom, UK

    – Music Videos: Arno Moria, CEO/Executive Producer, Division Paris, France

    – Outdoor Advertising: Josy Paul, Chairman and Chief Creative Officer, BBDO India, India

    – Packaging Design: Fiona Curran, Creative Partner, Distil Studio, UK

    – PR: Simon Shaw, CCO, H+K, UK

    – Press Advertising: Merlee Jayme, Chairmom/Chief Creative Officer, Dentsu Jayme Syfu, Philippines

    – Product Design: Victoria Slaker, VP, Product Design, Ammunition , USA

    – Radio & Audio: Jenny Glover, ECD, TBWA/Hunt/Lascaris, South Africa

    – Spatial & Experiential Design: Douglas Broadley, Group CEO/Creative Director, Imagination, UK

    – Writing for Advertising: Susan Treacy, EVP, Executive Creative Director,  FCB Chicago, USA

    – Writing for Design: Elise Valmorbida, Founder/Creative director, word-design, UK

     

    Jury announcements will be made later in the year, full information on categories, pricing and dates can be found athttp://www.dandad.org/en/professional-awards/. The D&AD Festival will be held from April 25-27, 2017 in London. Work entered into the 2017 D&AD Awards must have been commercially released between January 1, 2016 and March 18, 2017.

     

  • The Deputy Executive Creative Director at Grey London and the Jury Foreman at the Kyoorius Advertising Awards got the audience to sit up and take notice when she said: "Don't ever have a Plan B

    Don’t get into advertising, get into culture: Vicki Maguire

    Vicki Maguire

    By Dyanne Coelho

     

    “Don’t ever have a Plan B,” Vicki Maguire begins, prompting everyone in the audience to sit up straight waiting for her next words. The Deputy Executive Creative Director, Grey Advertising, London is Jury Foreman at the Kyoorius Advertising Awards. Ms Maguire has worked with clients like Nokia, Hamleys and Ford Fiesta among others. She has also been listed among the 20 most influential women in advertising.

     

    As part of the FYIday organised by Kyoorius, Ms Maguire spoke on ‘The 10 things I wish someone had told me.’ Her first point, ‘Don’t have a plan B’. She went on to tell a personal story of when she was a fashion designer. “I was London’s worst fashion designer,” she explained, “I’ve been sacked from Paul Smith, Vivienne Westwood and French Connection.” When my original Plan A fell apart, I didn’t have a Plan B, Ms Maguire said. It’s all about having another Plan A, not a backup Plan B, but a new Plan A. “I decided to make advertising my new Plan A, and if I ever give up advertising, I’ve got to find another Plan A.”

     

    Do love your clients – Ms Maguire stated her second point. “I used to hate clients. It was their job to ruin our ideas, and we used to sit in big offices and bitch about them.” She highlighted the importance of maintaining a satisfactory client-agency relationship, especially with the creative department of the agency. Clients like to interact with the creatives, she said, because they see the passion in them and are inspired to open up, which helps to create better content.

     

    Ms Maguire went on to point out that having an office doesn’t necessarily assure good work. “Don’t have an office,” she said. It’s not about the status, the leather sofa, the mac, the watch or anything else she explained, it’s merely about the work. “Just do your shit and stuff comes to you.”

     

    “Don’t get into advertising, get into culture. The best kind of advertising is that which has lifted out of 30, 60, 90, digital and that has got into culture,” Ms Maguire said. It’s when something hits hard, that it gets shared and does the job that advertisers wanted to do, she pointed out. Get into the culture of things, don’t just advertise she advised.

     

    Stressing upon the idea of believing in oneself, the Deputy ECD at Grey London Vicki added: “Do kill your idols.” Vicki went on to tell us the story of how once she got to work closely with the people in the industry that she idolised, she realised that they were human too and made mistakes, and had stupid ideas, and got drunk and puked, just like everyone else. “They’re not Gods. Meet your idols, then kill them, then aim to be better than them,” she advised.

     

    “Don’t take any shit,” Ms Maguire said, explaining the time when she was forced to work on ad campaigns of shampoos, feminine hygiene etc., because she was a woman. “If you’ve given an agency your best and you’re still getting that work, it’s them not you; move.” I’ve been sacked so many times now, that I think failure is something I really do well, she said, but now I know it’s not my fault. “Every time that happens to me I don’t think oh I’ve lost my job. I simply think oh, another few months to do a personal project. Fuck ’em, don’t take any shit.”

     

    “I’m not afraid to fail,” said Ms Maguire pointing out the importance of striving to succeed. “The more you fail, the less power failure has over you,” she said. It’s fate telling you to move on, highlighting the importance of being strong and never giving up. “Even good people fail and have shit ideas,” she said, “Go a little further, push a little harder.”

     

    “Don’t put your happiness in other people’s hands, they’ll drop it,” Ms Maguire continued. We all work in agencies and expect to be taken places. Sometimes you get stuck on a brief for six months only to see it die in research, she said. There will always be disappointments, don’t let that be the be all and end all. . It hurts, but give it your all. Be responsible for your own creative fulfilment. “Find a therapy brief,” she said. “If you don’t find fulfillment in your job and can’t leave it for some reason, go find another avenue to find fulfilment in.” And then shared the story of a young gent she worked with who wasn’t happy with his job. Suddenly one day the man walked into the office requesting leave. When asked the reason for it, he said that he had been making concrete trainers as a sideline and was taking 12 pairs to Pharrell who paid him a quarter of a million pounds for it. “He had another little thing on the side, not a Plan B, but a Plan A+,” Ms Maguire explains. “Find something that makes you happy, find a plan A+.”

     

    “Don’t be an arsehole.” You get good and you start winning awards. Highlighting the importance of being humble and maintaining relationships for mutual benefit, she said: “Advertising has got its own karma.”  And spoke about the importance of being generous with your time and being helpful. “It pays.”

     

    Ms Maguire concluded with her last pointer, ‘Don’t listen to anyone else, they might be wrong.’ If you respect someone and their opinion listen to them, go back and see them, keep in touch, but if someone doesn’t like your stuff, trust your gut first, for they might be wrong… It was someone I admire who told me that I was a horrible fashion designer and that I should write down my ideas instead. That’s how I got into advertising.” And then added on an energetic note: “Keep your friends tight, find somebody who loves you.”