MxMIndia

Tag: Jungle

  • In association with Krafton India

    Jungle unveils new campaign for BGMI

    By Our Staff

     

    Jungle has unveiled its latest campaign – ‘The Jiggle Wiggle Campaign’ – for Battlegrounds Mobile India (BGMI).

     

    The campaign is conceptualised and produced by Jungle in association with Krafton India’s internal team.

     

    Speaking about the campaign, Srinjoy Das, Associate Director of Marketing, Krafton India, said: “Because of its vast reach, one of the coolest things we have noticed about BGMI is how our fans form their own sub-cultures within the game, which go on to become memes and trends. The iconic “De Jiggle” move which was coined by a then small-time creator Raj who also features in the ad, went on to become a cult esports tactic, followed by a meme and then a nationwide sensation. This campaign is a small tribute to that while it also helps us test the warmth of this pop culture trend and we can’t wait to see how our fans react when they figure out this delightfully fictional take on the iconic Jiggle.”

     

    Talking about the film, Gaurav Banerjee, Creative Head at Jungle added: “Storytelling is only powerful when it comes from within a community, and it was an incredible experience working with Krafton to craft this film. The sheer passion that exists within the gaming community, as well as Krafton’s involvement with the BGMI community to try and find ways to connect more deeply with them – all of this has led to a film which is both true to the game as well as the world of trends we currently live in. It was an absolutely amazing experience to craft this film with Krafton.”

     

     

  • The video stars actor Sara Ali Khan

    Jungle, Havas & Vivo team up for anthem

    By Our Staff

     

    Production studio Jungle and Havas Worldwide announcd the launch of the Vivo Y Series Style  Anthem with actor Sara Ali Khan Said Anupama Ramaswamy, CCO, Havas Worldwide India: “The Vivo Y100 is a gorgeous phone and so the launch campaign needed to have style written all over it. And to bring this alive we made a music video seamlessly integrated with the product shots along with its main features. We’re glad to have partnered with Vivo India to make it happen.’”

     

    Added Shai Samtaney, Co-Founder and Director of Jungle:  “It’s always fun working on a music video format and Sara brought a blast of amazing energy to the overall performance.”

     

     

  • Conceptualized and executed by Jungle agency

    Budweiser India launches a series of campaigns for FIFA World Cup

    By Our Staff

     

    As a part of their FIFA World Cup campaign, Budweiser India teamed up with Jungle, a Mumbai-based creative production house, to conceptualize and execute the Indian leg of the tunnel stories.

     

    The campaign has kickstarted with actor Siddhant Chaturvedi and fashionista Masaba Gupta with more such stories launching soon leading up to the FIFA World Cup finale.

     

    Ankit Kataria, Director at Draftline & Connections talks about the campaign: “With Budweiser, we have always tried to push the envelope when it comes to people that shape culture. We wanted to showcase some really powerful stories & how each of them have faced the odds & the seized every opportunity that came their way. We were looking for a partner who would go the extra mile and bring our tunnel story narrative to life, and Jungle fit right in. A great collaborative effort that has resulted in some powerful stories which we are truly excited about.”

     

    Added Rudra Mawani, the Executive Producer at Jungle: “The tunnel is an analogy to the odds that we all encounter, coupled the uncertainty & doubt, which we rise up against with grit, determination to seize every opportunity. Harnessing the power of visual metaphors, a constant in all of Jungle’s creations we created a unique visual world that represented each artist’s story.”