MxMIndia

Tag: Julie Bramham

  • Warrier has spent over two decades at PepsiCo

    Deepika Warrier joins Diageo India as CMO, Julie Bramham is Global Brand Director for Johnnie Walker

    By A Correspondent

     

    Alcohol beverage major Diageo India has announced the appointment of Deepika Warrier as Chief Marketing Officer (CMO), effective July 27. Julie Bramham, currently CMO of Diageo India, will move to Amsterdam as Global Brand Director for Johnnie Walker.

     

    Warrier, till recently, was Managing Director & CEO, Nourishco Beverages (formerly, a 50:50 Joint Venture between PepsiCo India and Tata Consumer Products). She joins Diageo after spending over two decades at PepsiCo, where she held key positions including CMO for PepsiCo India and Vice President for the nutrition category across multiple geographies.

     

    Commenting on the changes, Anand Kripalu, Managing Director and CEO, Diageo India said: “We are delighted to welcome Deepika to the Diageo India family. Her strong consumer-centric approach combined with her transformational leadership skills makes her a tremendous asset to Diageo. We would also like to thank Julie for her many contributions to the business, including setting a new direction for our brand portfolio as well as the Innovation programme.”

     

     

  • On Day 21 of the 40-day National Lockdown, we get up, close and personal with Julie Bramham, Chief Marketing Officer, Diageo India

    Stay@Home with Julie Bramham: 5 Things to Ask Yourself

    As Chief Marketing Officer, Diageo India, Julie Bramham leads the Marketing function at the beverages major and is also a member of its Executive Committee. She oversees marketing and innovation for Diageo’s award-winning beverage alcohol portfolio.  Prior to joining Diageo in India, Bramham was part of Diageo Europe for nearly two decades.  On Day 21 of the 40-day National Lockdown, we get up, close and personal with Julie Bramham:

     

    On Life After the Crisis and Personal Life Changes one will Make: The gravity of living amidst a global pandemic is heavy but at the same time it throws up unexpected opportunities. I’d like to believe that this global pandemic has left a us with a great opportunity to learn, change and evolve. I think we will see the world and our attitudes in ‘befores and afters’ with a greater sense of what’s important and what’s not, being much more choiceful about how and where we spend our time and resources, why and when we travel, more frugality especially around food

     

    So how will your social life change?: We are in the middle of the pandemic and have no choice but to embrace what comes with it and prioritise our safety. What we can plan for is the aftermath of this pandemic, as we emerge from the tunnel of isolation, I plan to spend more time enjoying the value of ‘real’ connections, of taking it a bit slow and prioritizing seeing and spending time with friends and family.  It is easy in our busy lives to go too long without seeing and spending meaningful time with those important to us.

     

    Do you really take care of yourself?: I think being forced into a different pace and completely different way of living will help us all to think differently, and find hacks to look after ourselves. Taking care of ourselves in body and mind is even more critical at the moment I am a big believer in wellness.  I am normally a keen runner, so looking forward to running longer distances again soon, in the meantime I’m doing some YouTube training, following ‘Joe Wicks’, also enjoying doing ‘PE with Joe’ on YouTube with my kids.  I highly recommend it for getting kids exercising whilst stuck at home.

     

    Have you ticked off a book from your never-ending list of Books to Read?: I have a laundry list of books on my ‘To Read’ note to self, which I am happy to be ticking off 1 week at a time.  I’m about halfway through ‘What Happened?:  Hillary Clinton’ and once I have finished will be moving on to; ‘21 lessons for the 21st Century: Yuval Harari’ and then I am really looking forward to completing the ‘Seth Godin’ collection, I have read a few of his books and will now find the time to read the rest.

    I’m also completing the ‘David Walliams’ collection with my youngest son, Ted and ‘Charlotte’s Web’ with my eldest son, Sam.

     

    Acceptance?: This crisis has the power to fundamentally reframe how we live in and contribute to communities.  Let’s embrace that!

     

  • The agency will handle integrated duties for the brand, expanding its integrated marketing portfolio

    The Glitch bags creative mandate of Diageo brands

    By A Correspondent

     

    Glitch has announced the addition of Diageo’s premium, luxury and reserve portfolios for – Johnnie Walker, Black & White, Smirnoff, Vat 69 along with the reserve and malts of Diageo India.

     

    Extending the partnership with The Glitch, Julie Bramham, Chief Marketing Officer, Diageo India said: “We are delighted to be working closely with The Glitch. We are really excited about building our brands with them in this complex connections’ environment.”

     

    Added Pooja Jauhari, CEO at The Glitch: “As more and more clients trust us with full service creative mandates, we feel confident that our agility matched with our modern creative and cultural mindset is helping solve for real businesses problems. Growing our partnership with Diageo from digital to full service has been extremely exciting and we are committed to partnering with them in achieving their business, cultural and marketing goals.”

     

     

  • Returner scheme to run in the UK, US and India to help close the creative leadership gap

    #CreativeComeback launched again with renewed agenda

    By A Correspondent

     

    Diageo has announced sponsorship of the Creative Equals Returner scheme #CreativeComeback for the second year, funding a multi-market roll-out to address the lack of women represented in top creative leadership roles around the world.

     

    The programme will run in London, New York and Mumbai in 2020 with the objective of supporting 100 women back into the creative industries following a career break of a year or more. The expansion follows the success of the first programme which saw 58 women complete the course in London and Manchester 2019, with the majority returning to the creative industries following completion.

     

    Said Syl Saller, CMO of Diageo: “I’m pleased to see more women entering the boardrooms of agencies, but too few are in creative leadership positions. I am convinced that diversity in creative leadership leads to better and more effective work. It’s time for concerted action that will close the creative leadership gap. We were blown away by the responses to our briefs from the returners in 2019 and I’m thrilled to see women who took part go on to re-establish flourishing careers. We’re proud to be bringing #CreativeComeback to the UK, US and India – countries that are crucial to both our business, and the creative industries as a whole.”

     

    Added Ali Hanan, Founder of Creative Equals: ‘In 2019, with the Government Equalities Office, D&AD and Diageo, we have been able to put bridges back to work for 41 women in London and Manchester, with 15 permanent hires. We know this is life-changing for some, giving them their careers back and making a dent on changing the ratio of female creative directors across all markets.  Our aim is to shift the perception of CV gaps: these moments where life happens are creativity’s gifts, and yet ‘time out’ as a barrier to coming back to work. We also know ageism is a challenge, and while 70% of the UK’s income is held by those over 50, just 6% of our workforce sits in this age bracket. We know who makes the work shapes the work, so to produce better, more innovative ideas we need diverse perspectives with those from all walks of life at the table to represent the audiences we serve.”

     

    Julie Bramham

    And this is what Julie Bramham, CMO for Diageo India said: “I am delighted that we will be working with Creative Equals in launching this programme in India.  It is well-acknowledged that diverse teams are more creative and innovative, but still we continue to see mid-career dropout within the creative industry.  It can be hard to return to work after a long break, hence we are excited to bring the ‘creative comeback’ programme to India.  We want cutting edge and diverse creative brains to work on our brands and we are excited to make this happen with Creative Equals, DDB Mudra and Glitch.”

     

    The programme will take place in London, running across International Women’s Day from the March 2-12, followed by New York 23 March-2 April and Mumbai in September and October.

     

     

  • The film discusses the role of advertising in shaping culture

    Diageo shines spotlight on gender in advertising on eve of International Women’s Day

    By A Correspondent

     

    Diageo India eleased a short film about gender balance in advertising on the eve of International Women’s Day. The film discusses the role of advertising in shaping culture, the misrepresentation of women in advertising and strategies and partnerships to support more progressive gender portrayal in content.

     

    The film also focuses on the importance of diversity in the advertising industry itself –highlighting the organisations working to address imbalances behind the camera and in creative departments.

     

    Said Diageo CMO Syl Saller: “Through the millennia, culture has been shaped by the stories we tell and if you think about it advertising is telling stories that are backed by billions of dollars to have them heard. I am convinced we can normalize gender equality with what we choose to show in our ads, and who we choose to make them. We strongly believe that diverse teams create all kinds of different stories, stories which portray men and women as they really are, stories that are eminently relatable.”

     

    Said Julie Bramham, CMO at Diageo India: “India is continuously evolving, and it is the diverse and vibrant voices of the nation that are driving progress. Hence it is important to tell authentic stories which celebrate the connection that not just men, but also women have with our brands. We are committed to showcasing a progressive and gender-balanced world in our communication and also drive parity behind the camera because equality is for life, not just for International Women’s Day.”

     

     

  • Julie Bramham has been with Diageo for over two decades and has held key positions in innovation, marketing and commercial

    Diageo India appoints new CMO and Chairman of RCB

     

     

    Diageo India announced key changes in its leadership team with Amrit Thomas, Chief Marketing Officer and RCB Chairman, moving to London as Marketing & Innovation Director, Europe. Julie Bramham will succeed Thomas as the new Chief Marketing Officer and be on the Executive Committee. Sanjeev Churiwala, Chief Financial Officer will take on the role of Chairman of Royal Challengers Sports Pvt Ltd (RCSPL) that runs the Royal Challengers Bangalore IPL franchise.

     

    Commenting on the change, Anand Kripalu, Managing Director and CEO, Diageo India said: “We are delighted to welcome Julie to the Diageo India family. Her experience at working on our global brands and developed markets will add to the diversity of the Diageo business in India. I also wish Sanjeev the very best at RCSPL.”