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Tag: Juhi Chawla

  • The actor dons the cap of a mother who teaches her son an empowering lesson through everyday cooking

    Maggi gets Juhi Chawla for its Masala ads

    By A Correspondent

     

    Nestle India has unveiled its latest ad film for Maggi Masala featuring actor Juhi Chawla. Juhi dons the cap of a mother who teaches her son an “empowering lesson” through everyday cooking.

     

    Talking about the campaign, Nikhil Chand, Director, Foods and Confectionery, Nestlé India said, “At Maggi, we realise that parenting is an immensely fulfilling but also challenging and demanding experience. Mothers are always looking to guide their teenagers and impart important life lessons that will prepare them for the future. One of these important life lessons is about a young teen’s attitude to everyday life- the ability to transform the ordinary to extra ordinary through one’s actions. Our new Maggi Masala-ae-Magic campaign captures this insight beautifully and we are very excited to have Juhi Chawla as brand ambassador and as our newest Maggi mom. Maggi Masala-ae-Magic is a great cooking aid to mothers everywhere as it enhances the taste of every day vegetables and makes them extra-ordinarily tasty with its special blend of 10 roasted, aromatic spices.”

     

     

  • The new film featuring the brand ambassador Juhi Chawla is going to be on air from this month across channels nationally

    Kesh King seeks to affirm leadership stance in latest film

    By A Correspondent

     

    Kesh King has launched its new brand film reinforcing its leadership stance in the Ayurvedic hair care market in India. Positioning the brand as the king of Ayurveda, the new film re-emphasises on the strong Ayurvedic heritage of the new and improved formulation of Kesh King.

     

    Directed by ad film-maker and film director Pradeep Sarkar, the film focuses on how the new Kesh King is prepared. Speaking about the new brand film launch, Priti A. Sureka, Director, Emami Limited said: “Kesh King as a brand has been growing over the past two years since its acquisition and Kesh King Oil is the market leader with a market share of 34 per cent in the total ayurvedic oil market of India which is around Rs 725 cr. We have made extensive product and packaging improvements to give the consumers superior experience and benefits of the brand. Our new film has been made to reinforce our leadership in ayurvedic hair care solutions based on rigorous ayurvedic processes and precious ayurvedic herbs providing guaranteed solution to millions of consumers. With the new tagline “Ayurvedka king – Kesh King”, we aim to underline the brand’s leadership in its category.”

     

  • Introduces a special edition of travel Polos and casual wear for KKR players and fans

    Freecultr selected by Kolkata Knight Riders as Official Casual Wear Partner.

    By A Correspondent

     

    With IPL fever hitting the nation, Freecultr, ‘premium casual wear, done right’, continues to innovate by co-developing and securing partnership between the Kolkata Knight Riders, owned by Shah Rukh Khan, Juhi Chawla, and Jay Mehta. This partnership fills a glaring void in sport-inspired lifestyle apparel in India- a range that is full lifestyle, but with strong inspiration and ties to sport as a category delivered with superior fabrics at reasonable prices.

     

    Freecultr launches its Sport collection with an exclusive edition of the KKR Official Travel Polo’s, Graphic T-shirts, and more KKR Official products to be launched and developed throughout the year. Freecultr has used KKR’s Purple, White, and Gold as the dominant theme to launch the exclusive collection, which not only reflects the spirit of the game but also connects with the sensibilities of the cricket lovers.

     

    Over the next few months, Freecultr Sport will also deliver a range of exciting and stylish lifestyle sport products for all customers. This exciting new category campaign will feature the tag line “Go Play!” and “Wanna Play?” and vivid imagery as its mantra.

     

    “We couldn’t be more pleased to launch our Freecultr Sport collection with the Official Casual Wear products for the Kolkata Knight Riders. KKR is a pre-eminent brand that stands for excellence and we are humbled to be chosen as its first Official Casual Wear Partner. This partnership reflects the trajectory and appeal of our brand and gives us much to be thankful for as we continue to grow. Epitomizing the competitive spirit of the game, we have designed our collection for KKR with a focus on style, colours, fabric, quality and affordability. We hope the team has a stellar season and wish them the greatest success in IPL5 and hopefully the Champion’s League.” said Sujal Shah, CEO and Co-Founder, Freecultr.

     

    “We are excited to announce our casual wear license agreement with Freecultr,” said Venky Mysore, MD/CEO of Kolkata Knight Riders. “The Kolkata Knight Riders prides itself in innovation and differentiation, and has decided to partner with Freecultr, as opposed to working with a supplier. Our main objective has always been to continually keep our fans engaged, excited, and delighted and we believe this partnership will give our fans an added sense of pride as they become the brand ambassadors of the Kolkata Knight Riders.”

     

    “Being a true lover and follower of cricket for years like most Indians, it’s heartening to be associated with this first of its kind innovative partnership. We are building our brand and product architecture keeping the new age consumer in mind. Tying up with a team like Kolkata Knight Riders is a perfect fit for Freecultr, and our main focus in designing the collection was to give the fans a feeling of belonging to the team and bring out the spirit and passion in fan support for KKR this season. We wish them luck for the coming season.” said Sandeep Singh, COO & Co-Founder, Freecultr.

     

    This partnership was ideated and co-developed The Wild East Group.