MxMIndia

Tag: JSW

  • Targets market in the South

    JSW One Homes launches new brand film

    By Our Staff

     

    JSW One Homes has launched its new brand film which promises hassle-free experience of building a dream home. The film has been conceptualised by Irani Movietone.

     

    Commenting on the new campaign, Gaurav Sachdeva, CEO of JSW One Platforms said: “At JSW One Homes, we leverage technology and work with our customers to make the experience of building their dream home easy ad convenient. Our in-house project delivery team understands that for the customer, building their dream home is a once-in-a-lifetime opportunity and thus guiding them correctly at every step of the process is of utmost significance. Our new campaign reiterates the hassle-free experience of building a home with JSW One Homes.”

     

    According to Danesh Irani, Founding Partner of Irani Movietone: “In its unique way the film captures the tiresome process of building a dream home. JSW One Homes with its turnkey solution converts the entire journey of building a home into an unforgettable hassle-free experience.”

     

     

  • The film showcases the various applications of JSW Steel

    Ogilvy’s campaign for JSW Steel

    By Our Staff

     

    JSW Steel, the flagship company of JSW Group, has unveiled its new campaign ‘Always Around’. The campaign, conceptualised by Ogilvy will be rolled out in an episodic manner through a 360-degree integrated campaign including TV, Digital, OOH etc.

     

    Commenting on the latest campaign, Parth Jindal of JSW Group, said: “Steel is all around us and as consumers, we do not realize how central Steel is in modern living. Our latest brand campaign ‘Always Around’ was conceptualized to communicate the key role JSW Steel plays in our everyday lives and it originated from multiple stakeholder insights. The core thought for the campaign was to showcase our brand philosophy in a contemporary way.”

     

    Added Ogilvy India Chief Creative Officer Sukesh Nayak: “JSW Steel today is a part of almost everything in our lives, from packaging to mobility. ‘Always Around’ is a platform for the same. The visual manifestation of the idea beautifully brings to life how JSW is truly all around us.”

     

  • JSW comes in place of Daikin Air-Conditioning who had been the Delhi franchise’s Principal Sponsors since 2015

    JSW is Principal Sponsor of Delhi Capitals

    By A Correspondent

     

    Delhi Capitals has announced JSW Group as the IPL team’s Principal Sponsor for the upcoming season of the Indian Premier League. JSW comes in place of Daikin Air-Conditioning who had been the Delhi franchise’s Principal Sponsors since 2015.

     

    Commenting on the new sponsor, Parth Jindal, Chairman and Co-Owner of Delhi Capitals said: “We at the JSW Group  see this as a tremendous opportunity to step in as Principal Sponsor for the Delhi Capitals. DC embodies the same zeal, desire and hunger as JSW and thus we are proud to be the principal sponsor of the Capital city’s IPL team and wish them all the best for IPL 2020… The upcoming edition of the IPL will be different for more reasons than one. I have full faith in our team’s players and coaching staff to better the results of the previous year. I wish them all the very best as they prepare to depart for UAE.”