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Tag: JSW Group

  • Conceptualised by Ogilvy

    JSW film on Indian athletes at Olympics

    With the Paris 2024 Olympic Games around the corner, Ogilvy has created for JSW Group has launched a new film that delves into the mindset of the athletes who will represent India on the biggest sporting stage in less than two weeks from now.

    Launched by Olympic champion Neeraj Chopra on Wednesday, the campaign includes a longer version for digital platforms and a shorter TV commercial to be broadcast on popular channels before and during the Games.

    Conceptualised by Ogilvy and directed by Shashanka Chaturvedi from Good Morning Films, it features a mix of well-known and emerging athletes from various Olympic disciplines, including Neeraj Chopra, Nishant Dev, Preeti Pawar, Manu Bhaker, Manika Batra, and Muhammed Anas, among others. Celebrity film star Ajay Devgn has lent his voice to the film.

    The campaign also celebrates JSW’s association with the Indian Olympic Association for the Paris Olympics 2024.

    Sharing his views on the campaign, and the film, Parth Jindal, Founder, JSW Sports, said, “Rukna Nahi Hai as a JSW Group campaign, has now entered its third Olympic Games, and it has grown from being a slogan to now being an emotion, a belief that Team India and all of us will take to Paris. The film captures the essence of the athletes’ relentless pursuit, perfectly. For us, they are already champions. I am certain this film will inspire the contingent in Paris, and every single Indian who will be backing the athletes throughout the journey of the Games.”

    Speaking on the launch of the TVC, Sukesh Nayak, Chief Creative Officer at Ogilvy, said, “The concept of #RuknaNahiHai is compelling and inspiring. We are proud to be a part of this journey with JSW and our athletes from day one. This campaign brings alive the true essence of rukna nahi hai, by portraying the mindset of our athletes. For whom victory and setbacks are chapters and not the end of story. It honors their relentless pursuit which makes our country shines bright.”

    In addition to the film, the campaign will be amplified through a comprehensive 360-degree media plan, leveraging TV, Digital, OTT, Digital innovations, OOH, on-ground activations, and print.

  • JSW comes in place of Daikin Air-Conditioning who had been the Delhi franchise’s Principal Sponsors since 2015

    JSW is Principal Sponsor of Delhi Capitals

    By A Correspondent

     

    Delhi Capitals has announced JSW Group as the IPL team’s Principal Sponsor for the upcoming season of the Indian Premier League. JSW comes in place of Daikin Air-Conditioning who had been the Delhi franchise’s Principal Sponsors since 2015.

     

    Commenting on the new sponsor, Parth Jindal, Chairman and Co-Owner of Delhi Capitals said: “We at the JSW Group  see this as a tremendous opportunity to step in as Principal Sponsor for the Delhi Capitals. DC embodies the same zeal, desire and hunger as JSW and thus we are proud to be the principal sponsor of the Capital city’s IPL team and wish them all the best for IPL 2020… The upcoming edition of the IPL will be different for more reasons than one. I have full faith in our team’s players and coaching staff to better the results of the previous year. I wish them all the very best as they prepare to depart for UAE.”

     

     

  • Integrated marketing campaign to go live by mid-February

    JSW Steel signs Rishabh Pant as brand ambassador

    By A Correspondent

     

    JSW Steel has signed cricketer Rishabh Pant as its brand ambassador to promote its steel products which include JSW Colouron+ colour-coated sheets and JSW Neosteel TMT bars, for a three-year period.

     

    According to Parth Jindal of JSW Group: “JSW Group’s philosophy – ‘Better Everyday’ guides us to positively improve all the lives we touch. It enables us to hold a unique and differentiated place in the minds of our customers. Our continued focus on making high quality products and ensuring that they are easily accessible to consumers across India lets us to participate in building a modern India. As a brand we believe that we are young, hungry, fearless and world class, the same traits we see in Rishabh Pant. We are thrilled to have Rishabh as our brand ambassador and have no doubt that this partnership will be beneficial and increase the recall for the JSW Neosteel and JSW Coloron+ brands.”

     

    Added Harsh Bhatt, Executive Vice President: “Unlike advertising for FMCG and Durables, advertising for a category like coloured steel roofs and TMT bars is always unique given the low consumer involvement in these categories.  Our first strategic intervention was to look for a sweet-spot that impacted the consumer enough to care for these purchases and willing to pay a premium for them. JSW Colouron+ roofing sheets and JSW Neosteel TMT bars have a distinct quality advantage over other product offerings in the market. All we had to do was communicate that in an exciting way. The addition of Rishabh Pant in the mix made matters a lot easier for the creative team where facets of grip, durability and strength of the products were compared to everyday things. The quirk in the situations are intentionally exaggerated to make the right point.”

     

     

  • As the partner agency, VML will define the strategy, enhance user experience and interface design and technology development overall

    VML to lead website transformation for The JSW Group

    By A Correspondent

     

    VML India has been appointed as the preferred partner to lead website transformation for The JSW Group following a multi-agency pitch which lasted over a period of few months. As a part of the mandate, VML will lead the digital transformation for the conglomerate, beginning with refreshed design, enhanced content and capabilities for the Group and individual business websites. As the partner agency, VML will define the strategy, enhance user experience and interface design and technology development overall.

     

    JSW Group, A $11 billion conglomerate, is a part of the O.P. Jindal Group that has strong footprints across sectors namely, steel, energy, Infrastructure  and cement in multiple locations across India, US, South America and Africa. It is one of the largest conglomerates in the country and the revamp of their websites is a key initiative for 2016, to showcase their stronghold in the core economic sectors and define the scale, size and diversity of the Group. The revamp of one of the digital properties is aimed to bring out the Group’s vision of being synonymous with the economic growth of the nation, and also speak of the belief in its people through their growth, sustenance and upliftment as part of the overall plan.

     

    A JSW Group spokesperson said, “We are glad to have VML on board as they they are the right partner to work with us as we embark on this journey of engaging our brand’s audiences. With their deep experience in digital corporate branding and a keen understanding of our vision, we hope to experience the work of global standards”

     

    Tripti Lochan

    Tripti Lochan (CEO VML, South East Asia & India) said “We are very happy to have the oportunity to work with a reputed brand like the JSW Group. We are looking forward to bringing our global expertise in user experience and technology to JSW, as start off on their digital transformation journey”

     

     

     

  • The campaign personifies strength in self-belief &determination – 'Will of Steel'

    JSW Group banks on ‘Inner Strength’ in new corporate campaign

    By A Correspondent

     

    JSW Group has launched a new television commercial ‘Will of Steel’ as part of a new brand campaign that it has embarked on.

     

    The TVC is based on the life of India’s first ever Gold Medallist female wrestler, GeetaPhogat, who made it to the top, against all odds, and that too in a sport that is typically male dominated and considered extremely unconventional for female athletes.  The central theme of the TVC is ‘inner strength’.

     

    Aptly titled “Will of Steel”, the commercial has been executed by Ogilvy. The TVC celebrates and showcases how human grit, determination and a steely resolve can catapult seemingly ordinary human beings to unparalleled levels of achievement and success.

     

    Commenting on the new TVC, Seshagiri Rao, Joint Managing Director & Group CFO, said, “GeetaPhogat, displayed a rare will of steel and her efforts and life-story are the inspiration for this campaign. By showcasing Geeta’s ‘Will Of Steel’ via a mass media campaign, we hope to inspire and encourage more and more people to overcome challenges in life”.

     

    Geeta comes from a conservative, patriarchal village, Balali in Haryana. The TVC gives a glimpse of her tough journey, how she defied societal norms, busted several myths, fought severe resistance and wrestled her way into success, all because she had the will power to achieve her dreams.

     

    “JSW Group is one of the leading business houses of the country and the will to succeed has kept us at the forefront in the core sectors of the economy and has seen us setting newer benchmarks from time to time. Since we demonstrate ‘Will Of Steel’ in our ideology and in our actions, the concept behind the TVC resonates very well with our corporate ethos.  We hope to encourage more and more people to come forward with their own ‘Will of Steel’ stories”, added Mr. Rao.

     

    Piyush Pandey, Chairman, Ogilvy and Mather, South East Asia said, “I am proud that Ogilvy and Mather is associated with this campaign of JSW Group which captures the spirit and power of the Indian woman. It is a great step in unleashing Indian women from the grip of our male chauvinistic society. This is only the beginning, watch out for more in this campaign.”

     

    The 60-second TVC will air in key markets nationwide, including the states of Karnataka, Kerala, Tamil Nadu, Andhra Pradesh, Telangana, Maharashtra, Goa and West Bengal.