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Tag: Joydeep Raha

  • Kartik Iyer to head media biz. Rajni Menon to helm Carat, Joydeep Raha is CEO Carat Context & Himanka Das as CEO, Vizeum as Shripad Kulkarni moves on

    Dentsu Aegis Network rejigs top deck

     

    By A Correspondent

     

    Dentsu Aegis Network has restructured its top deck in media agencies group across Carat and Vizeum. Kartik Iyer has been elevated to President, Media Brands and Amplifi.

     

    Rajni Menon will be CEO of Carat and Joydeep Raha will be CEO of Carat Context as Himanka Das will take over as CEO, Vizeum. Shripad Kulkarni has announced his decision to move on from the group by end-December to pursue his own interest. The move does not impact Dentsu X headed by Divya Karani so far.

     

    Ashish Bhasin

    Said Ashish Bhasin, Chairman and CEO South Asia – Dentsu Aegis Network: “To enable a more future ready product for our clients, our media agencies have been reorganised for the rapidly changing market environment under the unified leadership of Kartik Iyer who has been leading our fastest growing media agency, Carat, for over eight years now. He will be responsible for enabling the continued fast track growth of the brands and will provide senior executive council level oversight to the media brands, in addition to his Amplifi responsibilities.”

     

    Speaking on his appointment and on the next steps for the Media Brands, Iyer said: “I am delighted to have been given this opportunity and look forward to working with the agencies in their growth path over the years. Carat is future proofing to take on the new opportunities that the market dynamics have provided in order to be able to provide world class service to our clients… Rajni is a true blue One DAN exponent. In the past 8 years that Rajni has been with Carat, she has led some of the agency’s most significant developments in capabilities, especially in the area of ICP, CCS, CCS Planner, Multiscreen planning (TV Stack) and Digitizing of Carat, which has enabled the entire group to deliver more consumer focused and business oriented solutions and is best placed to drive it to the next level. Joydeep has been a pillar in the growth path that Carat has seen over the years, particularly in the South markets. With his focus on business growth backed by delivering integrated solutions, he has constantly been adding business for the group. Further, Himanka Das will be taking over as CEO of Vizeum. Himanka has been a part of Dentsu Aegis Network Media leadership for the last 5 years and has a proven ability in managing and growing client relationships both Multinational and Indian,” Iyer added.

     

    Shripad Kulkarni

    Speaking on Kulkarni’s exit, Bhasin said: “Shripad has contributed significantly to the growth of Vizeum in India.  His focus on business and managing client relationships has enabled Vizeum to grow from strength to strength in the last two years. We wish him all the very best in his future endeavours.”

     

    Speaking on the future, Iyer added: “The leadership of our media group will continue to focus on delivering Business Outcomes and Digitally Ahead solutions. Over the next few weeks, each of the agencies will be setting up their plans for the coming years and you can expect some very significant initiatives in this area by each agency. Rajni, Joydeep and Himanka, as leaders of their respective media agencies, will continue to innovate the way brands are built.”

     

  • Carat won the mandate following a multi-agency pitch and will now handle the account from its Bangalore office

    Columbia Asia Hospitals appoints Carat India to handle their media mandate

    By A Correspondent

     

    Columbia Asia Hospitals, an international healthcare group operating a chain of modern hospitals across Asia, has roped in Carat India as their media agency. Carat won the mandate following a multi-agency pitch and will now handle the account from its Bangalore office.

     

    Vinay Kaul

    Commenting on the partnership, Vinay Kaul, VP Sales and Marketing – Columbia Asia Hospitals said, “To us, Carat came across as an agency that focuses on finding communication solutions keeping the business challenges at the centre. We wish Carat all the best as we embark on an exciting journey together.”

     

     

    Kartik Iyer

    Kartik Iyer, MD Carat India, added   “As we move forward, our goal is to create unique industry benchmarks for our clients. We are very happy to be associated with Columbia Asia Hospitals and look forward to a long-lasting and fruitful partnership with them. We also look forward to bring in our past experience in Healthcare communications to bear on this premium relationship we are getting into.

     

    Joydeep Raha, executive VP Carat South said, “The brief that the client has given us is very challenging. This is because while there are huge opportunities within the healthcare industry, a set of very unique challenges also stand to plague this unique category. Here, our task at hand therefore, is to fight those challenges and position Columbia Asia as a leading healthcare destination with the mission to deliver the best clinical outcomes in the most effective, efficient and caring environment.”

     

    For the record, Columbia Asia is one of the first healthcare companies to enter India through 100% foreign direct investment (FDI) route.

     

  • It won the account in a multi-agency pitch; Maxus was the incumbent on the account

    Popees hands over media mandate to Dentsu

    By A Correspondent

     

    Media communications specialist Dentsu Aegis Network has wonthe media mandate of Popees Baby Care products that manufacture the finest natural clothing for newborns and kids in the age group of 1-6 years. Carat will handle the account from its Kochi office. It won the account in a multi-agency pitch. Maxus was the incumbent on the account.

     

    Popees is a Kerala based company founded by Shaju Thomas, a young and passionate entrepreneur with the vision to bring the finest and most fashionable children’s clothing into the mass consumer market. The company, which began in the year 2005, has various brands under its portfolio including Ourkids, Pomees, Junior Popees and Vanchris.

     

    Shaju Thomas, Managing Director of Popees Baby Care says, “We welcome Carat Media to the Popees family as we look forward to makingbrand Popees more reachable to our customers, keeping the vision of the company intact. Carat’s differentiated media approach made us re-think about our overall media strategy and we decided to make our journey along with the dedicated Carat team.”

     

    Joydeep Raha, senior VP – Carat South said, “We are delighted and honored to havePopeeson board as our esteemed client. Our Carat Kochi team, led by MrAnanth Narayan, did a remarkable job in demonstrating customized solutions in line with their tasks. We look forward to partnering with Popeesto take them to new heights in the future.”