MxMIndia

Tag: Joy Mohanty

  • He will report into Joy Mohanty, Chief Creative Officer – North, Dentsu Creative India

    Manzoor hai! Dentsu Creative gets Alam as ECD

    By Our Staff

     

    Manzoor Alam
    Manzoor Alam

    Dentsu Creative India has announced the appointment of Manzoor Alam as Executive Creative Director (ECD). He will report into Joy Mohanty, Chief Creative Officer – North.

     

    As per the mandate, Alam will spearhead teams working on brands like Honda Cars, Max Healthcare, Catch Spices, Royal Stag, 100 Pipers, Herbalife, Hamdard, and Carlsberg, to name a few from the agency’s Gurugram office. He will focus on nurturing and developing the agency’s creative talent pool, while also establishing it as a hub for delivering top-tier, innovative, and high-calibre work.

     

    Most recently, Alam served at Lowe Lintas. where he played a significant role in driving creative excellence for various brands. During his tenure, he contributed to the success of Google’s flagship products like Google Search, Google Photos, Google Assistant, Google My Business, and Google Voice.

     

    Speaking on the appointment, Mohanty said: “Manzoor’s exceptional journey showcases a wealth of experience and an extensive portfolio of accomplishments with leading brands such as Google and OLX, as well as numerous start-ups and tech ventures. His unique ability to infuse his ideas with a strong sense of humanity has endeared him to brands across the spectrum. We are thrilled to have him on board and are certain that he will be instrumental in taking our goals of Modern Creativity to new heights.”

     

    Manzoor added, “In today’s ever-evolving consumer landscape, it is important to consider both the ‘when’ and ‘how’ of every idea. This calls for a cohesive and integrated approach to deliver our concepts effectively. Dentsu Creative India’s philosophy of ‘Modern creativity’ synchs well with this emerging trend. The organization’s strong emphasis on digital-first, tech-driven initiatives, and data-backed solutions amplifies the potential for impactful ideas to flourish. This is exactly what has drawn me towards Dentsu Creative India. I am excited and look forward to embarking on this inspiring journey.”

     

    Dentsu Creative India made a remarkable impact from its very inception, taking the world by storm when it was honoured as the ‘Agency of The Year’ at the prestigious Cannes Lions Festival of Creativity in 2022 – a historic first for India. Its outstanding achievements included securing a Titanium award, as well as three Grand Prix, two Gold Lions, and three Silver Lions. Demonstrating its continuous success, Dentsu Creative India has recently added some noteworthy brands to its clientele, further solidifying its position in the industry.

     

  • Appoints Dalip Daniel & Tulika Seth as Group ECD & Group CD respectively…

    Dentsu Creative strengthens North creative

    By Our Staff

     

    Dentsu Creative has announced the appointment of Dalip Daniel and Tulika Seth as Group ECD and Group CD respectively. Both will report into Joy Mohanty, Chief Creative Officer, Dentsu Creative India.

     

    Speaking on the appointments, Mohanty said: “Together with a superb body of work, Tulika & Danny bring with them a wealth of experience across formats. They will both play a key role in driving our agenda of creativity beyond silos. It is great to have them on board.”

     

  • Mohanty will be instrumental in accelerating the agency's growth in the North region

    Joy Mohanty is CCO, Dentsu Creative

    By Our Staff

     

    Dentsu Creative India has announced the appointment of Joy Mohanty as its Chief Creative Officer. He will report into Ajay Gahlaut, Group Chief Creative Officer of the agency.

     

    Mohanty will be instrumental in accelerating the agency’s growth in the North India region.

     

    Commenting on the appointment, Gahlaut said:, “Dentsu Creative is transforming into a powerhouse of creativity. We are rapidly building capabilities to stay ahead of the curve in a dynamically evolving industry. However, the tallest structures are built on strong foundations. Joy’s appointment is, thus, vital to our plan for times ahead. He is a veteran who has worked on some of the most groundbreaking campaigns. I am certain that his experience will bring solidity and wisdom into the fresh, bubbling cauldron of creativity at dentsu.”

     

  • Will be responsible of leading the overall creative function of the agency

    Joy Mohanty joins Humour Me

    By Our Staff

     

    Joy Mohanty
    Joy Mohanty

    Humour Me, a media and content marketing creative agency, has announced the appointment of Joy Mohanty as its Chief Operating Officer. Mohanty is being mandated with the responsibility of leading the overall creative function of the agency ahead of the firm’s expansion plans. He will be based in New Delhi and spearhead the expansion of the new media creative shop.

     

    Commenting on the appointment Dhruv Sachdeva, Founder, Humour Me states, “We’ve always believed, if Walt Disney or Spielberg ever built an advertising agency it would be the world’s greatest creative agency, and that’s what we’ve been trying to build these last few years. Humour Me has always looked at brand communication and marketing through the non – traditional and non-advertising lens. We have never tried to compete with the traditional digital and advertising agencies, and have focused on creating deeply exciting content that makes our brand partner’s audiences’ sit up and notice them! With Joy coming on board, we want to send a signal to all our brand partners and the marketing/ advertising ecosystem that we’re here to offer up our brand of creative audacity to the world now. Our plan is to build and invest in one of the most differentiated creative teams, unlike what one might find in a traditional agency set-up. We are also excited about cementing a new teaching model within Humour Me, wherein we aim to give our creative talent the edge they need by up-skilling them to serve the attention needs of today. The Donald Draper days of advertising are dead, the new creative person needs to be a Twitter ninja, an Instagram poet, plus an independent creator themselves. Humour Me is more a collective of creators wanting to serve the attention economy of today, than an agency. Since Humour Me was built by folks who came from outside the agency world, we aim to use our outsider’s perspective as our edge, to deliver work that puts results before vanity metrics such as awards! Let’s just say, by bringing Joy to lead the team, it’s us coming out to the world by saying- we’re open for business!”

     

  • The new RCO structure comes as a progression to the CCO announcements made earlier this year

    Lowe Lintas strengthens second leadership level with four new RCOs

    By A Correspondent

     

    Lowe Lintas has announced a new structure for the second level of creative leadership at the agency. The new RCO structure comes as a progression to the CCO announcements made earlier this year.

     

    As part of this move, three senior creative leaders Joy Mohanty, Amar Singh and Carlos Pereira, have been elevated to the post of RCO. Additionally, Kapil Mishra, a senior creative resource has been hired as the new RCO for its South office.

     

    Joy Mohanty,

    Joy Mohanty, who leads the creative function for the Delhi and Kolkata offices of Lowe Lintas, is now elevated to Regional Creative Officer. His mandate is to strengthen the agency’s creative standing in the designated regions. Joy will continue to handle creative duties for the North and Eastregional offices.

     

     

    Amar Singh

    Amar Singh has been elevated to Regional Creative Officer at Lowe Lintas. In his close to 16 years at Lowe, he has worked on brands such as Vim, Domex, Clinic Plus and Pureit. He will be based out of the agency’s Mumbai office.

     

     

     

    Carlos Pereria has now been elevated to Regional Creative Officer at Lowe Lintas. With just over a decade in Lowe Lintas, he has led several brands across the agency including Idea Cellular, Surf Excel, Vim, Wheel, Sunlight, Ultratech, Kara, etc. He will be based out of the agency’s Mumbai office.

     

     

    Kapil Mishra

    Appointed as Regional Creative Officer at Lowe Lintas, Kapil Mishra comes from Contract Advertising, where he led a host of brands under his creative leadership as the Creative Head for its Mumbai office working on brands like Asian Paints, Cadbury Celebrations, Edelweiss, UTI Mutual Fund, Sugarfree, HSBC, Halls, Choclairs, ITC Charmis, Docomo etc. Mishra will be based out of the agency’s Bengaluru office.

     

    Amer Jaleel

    Speaking about strengthening the second level of creative leadership at Lowe Lintas, Amer Jaleel, Group CCO & Chairman – MullenLowe Lintas Group said: “As a group we are instituting this new structure that will be the logical second level after CCO. At MLLG our RCOs will define leadership of a strong cluster of clients or brands that could be either geographical or not. Let’s just say RCOs are capable of leading a small agency by themselves. Lowe Lintas is an agency with a large portfolio of clients. When Virat and I took over the reins of the Group, putting the building blocks in place was our top priority. To deliver a powerful creative product, you not only need great creative leaders but also strong people under them to give shape to those great ideas. I see this quality in every RCO who can ably support Prateek and Sagar in their creative pursuits.”

     

  • The story created by Lowe Lintas revolves around Dravid and his team who are in the Dharamshala for a match

    Rahul Dravid & team do an act for Pixel 2

    By A Correspondent

     

    On the back of the launch of Google’s Pixel 2 has launched a new campaign featuring Rahul Dravid conceptualised and executed by Lowe Lintas, Delhi

     

    The three-minute film aims to showcase the user in a real manner, with Pixel 2 seamlessly being part of their life. Dravid, a cricketing legend and coach has been roped in by the brand to share real user’s experience in the film. The personality traits of Rahul – dependable, honest, passionate, genuine and one with a smart cricketing brain are a perfect sync with the smartness and simplicity Pixel offers and the brand attributes of Google.

     

    Said Sapna Chadha, Marketing Director, India and South-East Asia, Google: “The range of features such as Assistant, Maps, Search, Camera clarity, Unlimited storage through Photos, etc that Google’s Pixel 2 offers addresses consumer pain points and finds ways to ease our lives. Like everything we do at Google, Pixel is about the user. It’s a belief in the awesome things consumers can do with the best tools we can give them. The new campaign highlights and exemplifies that in an engaging way,”

     

    Added Joy Mohanty, Regional President (creative) North & East, Lowe Lintas: “It was interesting to see what lies on the other side of The Wall – Rahul Dravid, the Coach. We see him hang out with the new kids on the cricket block. And he shows them a trick or two. Aided all along, of course, by his superbly smart Pixel 2.”

     

     

  • The campaign urges all to reflect on whether we are doing enough to give back to our parents

    Volini makes one wonder if we deserve a #PatOnTheBack

    By A Correspondent

     

    Sun Pharma’s Volini has come up with a campaign titled #PatOnTheBack. This film celebrates the small ways in which children can give back to their parents.

     

    Commenting on the campaign, Vidhi Salgoacar, Head of Sun Pharma Consumer Healthcare said: “Overcoming pain to create beautiful moments in life is what Volini stands for. This campaign is one of Volini’s many initiatives to reach out to the evolving audience who have endorsed and trusted Volini and made it the No. 1 Pain Relief Brand1 of the country.”

     

    Highlighting the creative thought process behind the campaign, Joy Mohanty, Regional President – North & East, Lowe Lintas said: “We felt there was an interesting space around children who go the extra mile for their parents, those who take the pain to be part of their important moments. And the brand celebrates those that are committed to this.”

     

  • for MxM: Mohanty will lead the creative function for the Delhi and Kolkata offices of Lowe Lintas reporting to Chief Creative Officer, Arun Iyer

    Lowe Lintas appoints Joy Mohanty to head creative for North & East

    By A Correspondent

     

    Joy Mohanty,

    Lowe Lintas has announced the appointment of Joy Mohanty as Regional President – North & East. Mohanty will lead the creative function for the Delhi and Kolkata offices of Lowe Lintas reporting to Chief Creative Officer, Arun Iyer.

     

    In a career spanning 23 years, Mohanty has worked with leading agencies in India. His last assignment was as National Creative Director, Publicis Capital, from where he moves after over 11 years. His portfolio includes work for leading clients like Maruti Suzuki Corporate, Makemytrip, Maggi, Nescafe Sunrise, Nestle Every Day, Milkmaid, Intex, Subway, Spicejet, Swift, Apollo Tyres, Suzuki Motorcycles, LG Home Appliances and others.

     

    Welcoming Mohanty to the agency, Arun Iyer said, “Lowe Lintas Delhi has been buzzing with some spectacular work in the recent past. Having someone like Joy Mohanty lead and drive the creative function, will further consolidate our reputation as being the most creative agency in Delhi, as also to push forward the creative agenda in Kolkata. We welcome him wholeheartedly and look forward to working closely with him to usher in an even stronger creative culture in these 2 offices of Lowe Lintas.”

     

    Speaking about his new role at Lowe Lintas, Mohanty added: “It’s a great feeling to be part of an institution like Lowe Lintas. I have admired their work over the years. It will be an honour for me to add energy and momentum to a body of work already making waves. I can’t wait to get started.”

     

  • Will spearhead creative leadership responsibilities along with Bobby Pawar

    Joy Mohanty assumes NCD post at Publicis

    By A Correspondent

     

    Joy Mohanty

    Publicis Capital has announced the elevation of Joy Mohanty as the National Creative Director. Joy will continue to be based in Delhi and will report to Bobby Pawar- Chief Creative Officer, Publicis South Asia.

     

    Commenting on Joy’s elevation, Bobby Pawar said, “In the time that I have worked with Joy, I’ve found him making great ads and also finding brilliant solutions to our clients’ problems. He is also a really good leader. His elevation is recognition of the role he has played in improving our output in the past year and the role he will play in helping us raise our game even more.”

     

    Hemant Misra, Chief Executive Officer Publicis Capital stated, “Joy is an ideal partner – cool & collected, ever smiling, assertive and brilliant. He has the ability to attract talent and harness simple yet great ideas. His Kitna Deti Hai campaign for Maruti Suzuki is an appropriate example of this.”

     

    Joy Mohanty has been with Publicis Capital for over 9 years. In a career spanning 21 years he has done time at FCB Ulka, Bates Clarion, Leo Burnett and Contract.