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Tag: Joy Ghoshal

  • Remotely shot at Varun Dhawan’s home, the campaign encourages Indians to showcase their talent and entertain the country as they remain indoors

    Flipkart launches campaign titled ‘Entertainer No. 1’

    By A Correspondent

     

    With an aim to address the need for positive entertainment during this time, Flipkart and Varun Dhawan recently announced the launch of ‘Entertainer No. 1’ – a stay-at-home reality show under the Flipkart Originals umbrella.

     

    To promote the show, the brand has introduced a TV and digital campaign featuring Varun Dhawan, asking the country to participate in this show. Filmed on a smartphone by the actor at his home, the concept and execution of the film drives home the show’s message of innovating when entertaining from home, while practicing social distancing.

     

    Said Vikas Gupta, Head – Customer Marketing and Digital Businesses at Flipkart: “At a time when the nation is spending all their time indoors, we found an interesting opportunity to use entertainment and cheer up India in a special way. Through Entertainer No 1, we are bringing a unique stay-at-home reality show to our audience, that provides budding entertainers a platform to stay connected during this difficult time. What sets this show and its marketing campaign apart, is the way it has been conceptualized and brought to life, entirely from home.”

     

    Added Joy Ghoshal, Co-founder, Marching Ants: “This has truly been a paradigm shift in ad film-making. We always had the notion that work from home was not too productive and here we were creating and bringing to life an entire show along with creating and releasing communication for it, from home. I would like to believe this is unprecedented. And I feel truly exhilarated that we could achieve this task in a never seen, never done before manner. This is history of sorts where we created India’s first digital reality show without stepping out of our homes. Every step of the creation was exciting, challenging and digital in its true sense.”

     

     

  • The 360-degree promotional ad campaign engages its target audience based on the insight – fun multiplies with like-minded groups

    Imagica unveils summer campaign titled #Groupbaazi 

    By A Correspondent

     

    Imagica has launched its new summer campaign titled #Groupbaazi, propagating the idea of maximising fun in groups.

     

    Said Raveendra Singh, Head of Marketing, Sales and Strategy, of the fun park: “Imagica is synonymous with fun, excitement, entertainment and the idea of having a great time together, establishing its brand archetype as entertainer. In India, people always bond with each other and form big groups to have fun and it starts right at home extending to every phase of an individual’s life. This is validated by the visitors’ trend observed at Imagica where people usually come in groups of families or group of friends beyond only a single family unit. We are truly excited to see how the campaign unfolds and resonates with our target audience,”.

     

    Added Joy Ghoshal, Co-Founder and Head – Creative Strategy, Marching Ants, which has conceptualised and shot the campaign: “Going beyond the predictable way of advertising the key attractions of a theme park, the campaign was aimed to bringing to the fore beautiful moments of fun and pleasure with a larger group of like-minded sharing a similar mind-set in the simplest way. And, to highlight the feeling of freedom interspersed with comfort amongst the crazy experiences and the inside jokes shared within a group. The story of the ad film has been structured to appeal and build connect, with the right audience.”