MxMIndia

Tag: Joy Chauhan

  • Campaign spotlights stories of individuals, institutions, and organisations that symbolise a constructive force in building a better India

    Wunderman Thompson campaign for TOI

    By Our Staff

     

    The Times of India has launched its latest 360-degree campaign, ‘The Times of a Better India’. Conceptualised by Wunderman Thompson, the campaign celebrates India’s progress through the decades since Independence and the opportunities it has created for citizens.

     

    Commenting on the launch of the campaign, Joy Chauhan – Managing Partner, Wunderman Thompson, Delhi, said: “We all intuitively know that there are amazing stories all over the nation that speak to an advancing India. But this campaign has been designed to platform such stories. As the chronicler of our times and many of these stories, The Times of India is perfectly positioned to inspire and seed hope. As Wunderman Thompson, we are proud to partner The Times of India and have enjoyed bringing to life these interesting stories of a changing India and how it is enabling individuals, organisations, and society to go the extra mile and achieve their potential.”

     

    Talking about the campaign, Kaustuv Chatterjee (Director, The Times Of India & Languages Brand) said: “The Times of a Better India brings to you inspiring stories, heart-warming narratives, and deep insights, cutting across a range of themes – from space research to sporting glory, from infrastructural changes to environmental sustainability and much more. It will delve into the change drivers of the past, their impact on the present and a status-check of what the future may hold. Critically, the campaign will also ask questions whether the success of certain sectors is indeed taking the country forward and what more could be done. In its essence, this initiative seeks to inform on realities in India beyond the polarized rhetoric, start conversations on the true nature of opportunities and challenges regarding progress. The initiative invites readers to join the conversation, give their viewpoints on key questions, ask them to share their own experiences and give them an opportunity to discover interesting stories and win prizes via interactive contests.”

     

  • Fans stand a chance to meet their favourite players this IPL season

    Wunderman Thompson creates gamified ads for Nestle Munch

    By Our Staff

     

    Nestle Munch has tied up with four teams this cricket season to create an engaging immersive experience for the Nestle Munch brand. The campaign crafted by Wunderman Thompson India is an experiential, immersive, gaming experience for cricket fans that dials up the brand franchise through use of technology. The entire approach is gamified to build a non TVC tech first approach that is triggered via a scan of specially designed cricket team Nestle Munch packs.

     

    Talking about the campaign, Rupali Rattan, Head – Confectionery Business, Nestlé India, said: “We are really thrilled about how we are leveraging technology to bring alive this exciting partnership between Munch and the loved sport of Cricket. It not only enables youngsters to play specially curated, fun games but also enables them to come up close with their favorite cricketing heroes in an augmented reality universe so they continue to be inspired and stay confident.”

     

    Commenting on the campaign, Joy Chauhan, Managing Partner, Wunderman Thompson Delhi, said: “As we rapidly move towards a digital first economy and spend more and more of our time online, getting consumer’s attention and time through new and emerging technology has become imperative for the brands. The dependence of consumers on technology reflects in time they spent on social media, use technology for commerce, and even use technology for their wellbeing which in turn necessitates for the brands to leverage this changing consumer behaviour and be a part of this evolving journey.

     

  • The campaign created by Wunderman Thompson India captures the need for empowering senior citizens to live happy in the new-normal with social distancing norms

    ‘Reverse Parenting’ is the need of the hour, says TOI campaign on Father’s Day

    By A Correspondent

     

    The Times of India is doing a content series under ‘Unlocking Diaries’ that chronicles how different sectors are opening up post the lockdown.

     

    Speaking about the campaign, Sanjeev Bhargava, Director, Brand, TOI, commented, “As the world comes to terms with the new-normal, the older generations will find it increasingly alien and the younger ones will find ways to adapt. In this scenario, it become incumbent upon the younger generations to help their elders acclimatize to the new reality. This Father’s Day, TOI recognises this shift and helps create awareness for this new dynamic in old parent-child relationship.”

     

    Talking about the video, Joy Chauhan, Senior Vice President & Managing Partner, Wunderman Thompson, Gurgaon, added: “Curating such a thought-driven and purpose-led campaign for an iconic brand like TOI reaffirms the faith that we have in them towards making a difference to society. Our long-standing association with them has seen us contribute our creativity towards the cause in creating a host of impactful and compelling initiatives. Coupled with a sense of urgency in these testing times, the concept of #ReverseParenting film was one that needed to reach out to the audience at the very earliest. It drives forward the message and reiterates the fact that it is now time for the children to help their father ease into the new normal. Having made such a telling campaign, we look to make more of the same for them in the near future.”

     

     

  • The campaign has been conceptualised by Wunderman Thompson South Asia

    WT unveils 3-part series for MirAIe

    By A Correspondent

     

    Panasonic India has launched its latest ad campaign that promotes its ‘MirAIe’ product offering. Powered by IoT and AI, MirAIe allows for customisation of sleep profiles on their air-conditioners such that one never has to wake up in the night feeling too cold.

     

    The campaign has been conceptualised by Wunderman Thompson (WT) South Asia.

     

    Said Shirish Agarwal, head of brand and marketing communications, Panasonic India: “At Panasonic, we are committed to our vision, of creating ‘A Better Life, A Better World’. We are constantly working on new and advanced innovations that enhance the experience of our consumers and to bringing these innovations to the Indian market. With the launch of our MirAIe platform, we bring to India the wonders of connected living – the joy of living every moment, with all of one’s chores and needs easily met, with barely a finger lifted. The campaign brings alive this sense of ease and fun that is possible in life when connected tech from the future is a possibility today.”

     

    Added Joy Chauhan – SVP & managing partner, Wunderman Thompson, Delhi: “Panasonic is an iconic name for appliances in India and across the world. The brand has proved its Japanese heritage of bringing innovations and cutting-edge technology that makes lives simpler, better. The campaign captures this message simply, through everyday life situations, therefore emphasizing more the difference that connected technology can mean to our lives.”

     

     

  • The campaign recognises Dalmia Cement’s technological innovation in manufacturing cement and its pioneering efforts in nation building

    Dalmia Cement unveils new brand positioning

    By A Correspondent

     

    Dalmia Cement has unveiled a new brand identity and positioning through a national marketing campaign. The new positioning, ‘Future Today’ recognizes Dalmia Cement’s technological innovation in manufacturing cement and its pioneering efforts in nation building.

     

    Said Pramesh Arya, Executive Director, Marketing, Dalmia Cement (Bharat) Limited: “Dalmia Cement is already a strong brand with significant market share. With Future Today, we are crystallising our promise to consumers beyond offering a great product. For far too long, cement purchase in India has been a low involvement decision. As India’s demographic make-up changes, individual home builders are making more informed choices. Be it a one room house or a mega infrastructure project, Dalmia Cement will continue to stay at the forefront of construction science, and give shape to our shared future.”

     

    Speaking about the campaign, Joy Chauhan, Managing Partner, Wunderman Thompson added: “When we started speaking to consumers and internal stakeholders, we realised Dalmia Cement’s first mover status on every front. The new integrated campaign helps the brand move away from category conventions of using humour or hyperbole to demonstrate functionality. Discerning customers today want to determine why they choose one brand over another. Our new campaign gives them believable reasons to do so. And it offers influencers and channel partners a new lens to look at our brand.”

     

     

  • Boostcamp.com is a unique online sports training platform for aspiring young talent

    Wunderman Thompson launches Boostcamp

    By A Correspondent

     

    Conceptualised and created by Wunderman Thompson for GSK Boost, Boostcamp strengthens the commitment of the brand to inspire India’s next generation of sports stars.

     

    Vikram Bahl

    Commenting on the launch of Boostcamp, Vikram Bahl, Area Marketing Lead, Nutrition & Digestive Health, GSKCH Indian subcontinent, said: “Boost has been a brand that is driven by the passion of winning big. This speaks directly to budding athelets and their aspirations. With the launch of Boostcamp, we are going one step further in delivering the promise of helping them win when facing their biggest challenges. The platform along with the country’s most celebrated sports talent has the power to transcend across touch-points to connect with budding/aspiring players  and empower them to win big, both in sports and in life.”

     

    Joy Chauhan

    Added Joy Chauhan, SVP & Managing Partner, Wunderman Thompson, Delhi: “Boost has always inspired young kids to play the bigger game. It is a natural step for brand Boost to take this commitment forward, by providing young cricketing enthusiasts a platform to hone their cricketing skills. Boostcamp.com, is a platform where champions make champions. It’s a great opportunity for aspiring sports enthusiasts to learn the game directly, from the legends of the game like MSD and Virat Kohli. I believe we live more online today than offline. In a first of its kind, online cricket training is here to stay and brand Boost has taken a first step towards this.”

     

     

  • The mandate will be handled by the agency's Delhi office

    JWT to ‘bajaate raho’ for RedFM

    By A Correspondent

     

    Nisha Narayanan

    93.5 Red FM has handed over its creative mandate to J Walter Thompson India.Talking about the new association, Nisha Narayanan, COO 93.5 Red FM said: “We were really impressed with JWT’s young team and capabilities across mainline as well as the digital spectrum. Being a leader brand in the radio industry undergoing massive Phase III expansion, it was extremely critical for us at Red to consolidate the brand voice across different geographies and platforms including digital, trade and mainstream consumer touchpoints. With a creative giant like JWT coming on board, we look forward to infusion of fresh, creative thinking for developing the next phase of ‘Brand Red’. Looking forward to a partnership which takes the brand and the business to the next level with this collaboration.”

     

    Rajat Uppal

    Added Rajat Uppal, National Marketing Head, Red FM: “After a month-long pitch process that involved six creative agencies, we are excited to have JWT Delhi onboard as our creative partner for the RED FM Network. With the best creative minds on board from both sides, we look forward to some path-breaking creative campaigns and marketing communication for brand ‘Red’. I am sure they are equally excited to work on a young brand like ours, which allows them to experiment and explore under the positioning of ‘Bajaate Raho’!”

     

     

    Joy Chauhan

    Said Joy Chauhan, Senior Vice President and Managing Partner, J Walter Thompson Delhi: “We are absolutely thrilled to win the creative mandate for Red FM. This has been one of the most interesting wins for us in the recent past… Our mandate is very clear, how to elevate a very sharp promise to the next level and more importantly, how to extend it, beyond the radio frequencies to other mediums. A large part of our creative talent is under 30 years of age, so no prizes for guessing how excited they are to lay their hands on a brand like Red FM. Let’s Bajaate Raho!”

     

  • The agency will handle all mainline advertising and services including the digital mandate by being its strategic and creative partner

    J Walter Thompson India wins creative mandate for TOI

    By A Correspondent

     

    The Times of India has appointed J Walter Thompson India as its creative agency. The business was awarded after a highly contested multi-agency pitch, notes a communique. The account will be handled out of the agency’s Delhi office.

     

    Sanjeev Bhargava

    The agency will handle all mainline advertising and services including the digital mandate for the English daily by being its strategic and creative partner.

     

    Commenting on the appointment, Sanjeev Bhargava, Director, Brand TOI said: “The strategic thinking that J Walter Thompson has contributed to business building coupled with a multi city high powered creative and servicing capability is what has made them the best choice for us. I am hoping for great work to come from this partnership.”

     

     

    Joy Chauhan

    Commenting on the win, Joy Chauhan, Senior Vice President and Managing Partner, J Walter Thompson Delhi said: “The Times of India has been one of the most precious wins for JWT Delhi in the recent past. It is precious because it is one of the biggest and the most iconic brands of India. We all know that this great publication is so much more than just a newspaper. The brand’s contribution towards the Indian society is second to none. We look forward to creating some path breaking work for this iconic brand.”

     

  • The changes come into effect from January 1, 2017

    JWT announces senior changes as Sanjeev Bhargava exits

    By A Correspondent

     

    J Walter Thompson India has announced senior management changes. With Sanjeev Bhargava, head of JWT leaving for a career outside advertising, the opportunities opened up.

     

    Tarun Rai

    Commenting on Bhargava, Tarun Rai, CEO, J Walter Thompson Company South Asia said; “Sanjeev has done an excellent job in growing JWT Delhi. He is a fantastic professional and has had a stellar career in advertising. He now leaves to start a new career in media and I am sure he will do a great job. I thank him for all that he has done for us and wish him the very best for the future.”

     

    Commenting on the new roles,  Rai said, “Joy, Babita and Kishore have been performing exceptionally well. They are at a stage in their careers where they have a great balance of experience and youth. I am really happy that, as an organisation, we are able to provide opportunities, at the right time, for people to grow. This is also a reflection on the bench strength of JWT. And a signal to all our employees that whenever there is any opportunity in our company we will first look at internal candidates. I am confident that the three of them will continue to perform at the highest level.”

     

    Joy Chauhan, currently head of JWT Bengaluru, will take over as the head of JWT Delhi operations. Kishore Tadepalli, who has been JWT’s head of Hindustan Unilever business, takes over from Joy as head of JWT Bengaluru.  And Babita Baruah gets independent charge of JWT’s business unit – Power of One (PO1) – that handles a large number of PepsiCo’s flagship brands.  Baruah will now report in to Rai.

     

    The changes come into effect from January 1, 2017.

     

     

  • The account will be handled out of the agency's Bangalore office

    Lukup Media appoints JWT as its ad agency

    By A Correspondent

     

    Lukup Media has announced the appointment of J. Walter Thompson (JWT) as their advertising agency. The account will be handled out of the agency’s Bangalore office.

     

    While multiple agencies were invited for the pitch, the JWT team’ work managed to capture the spirit of Lukup Media’s intent of revolutionising the content and entertainment space with game changing experiences.

     

    The campaign will be spearheaded by Senthil Kumar, Chief Creative Officer, JWalter Thompson. Outlining his perspective on this exciting brand Senthil said, “The content we consume has moved beyond one screen many years ago and this innovation of multi-screen content streaming from one device is a product idea whose time has come. And our creative ambition is to amplify this concept and deliver insightful communication for Lukup and ensure that we partner the success story of this brand from start up to the finish line. The opportunity to create digital first content for a multi-screen content experience product is huge, and my team is really excited with this win.”

     

    JWT will comprehensively handle the ATL mandate of Lukup Media, working towards creating campaigns that will help form an emotional connect, and brand recall among the consumers. JWT’s expertise will come highly handy in standardising consumer touch points with consistency in terms of tone, and language.

     

    Commenting on the appointment of JWT, Dhiraj Chadha, Head of Marketing, Lukup Media said, “JWT is one of the premium advertising agencies in our country, globally known for their creative and unique ad campaigns. We are delighted to be partnering with them, and are positive that our combined efforts will deliver extraordinary response from the customers. They are currently working on the core proposition and positioning, and we are confident that the final output will be incredible.”

     

    Elaborating on the new win, Joy Chauhan, Managing Partner, J Walter Thompson, Bangalore said, “Lukup media is poised to change the way we consume entertainment and information. The Lukup player a futuristic proposition with high potential, which converges content access across devices, through portability & personalisation. We are absolutely delighted to have won this business, it gives our young, tech savvy talent an opportunity be an integral part of a change this brand will bring in world of entertainment and information delivery.”

     

  • In a communiqué issued this morning, JWT South Asia CEO Colvyn Harris announced leadership changes across the creative agency's key offices in Mumbai, Bengaluru and Sri Lanka

    Rajesh Gangwani, Himanshu Saxena, Joy Chauhan new heads of JWT Mumbai, Bengaluru & Colombo offices

    By A Correspondent

     

    Colvyn Harris

    JWT South Asia CEO Colvyn Harris announced leadership changes across his key offices in Mumbai, Bengaluru and Sri Lanka. Rajesh Gangwani, head of JWT South, is being appointed as Senior Vice President and Managing Partner, JWT Mumbai effective immediately. Himanshu Saxena, currently President, JWT group companies, Colombo will succeed Rajesh Gangwani as Senior Vice President and Managing Partner, JWT South. Joy Chauhan will be taking over from Himanshu Saxena as President, JWT group of companies, Colombo. Announcing their appointment, Mr Harris said, “Rajesh and Himanshu are both dynamic leaders with strong connections to the markets, the consumers and the clients. By leveraging their strengths and strategic insights, JWT is uniquely positioned to maximize growth in these critical markets.”

     

    Rajesh Gangwani
    Himanshu Saxena
    Joy Chauhan

    “Having successfully established brands like Pepsi foods, Nestle’ and more recently Airtel, Joy’s move to Sri Lanka will help develop his career further. He has managed large teams and big brands and that experience will hold him good stead. JWT Colombo is one of the most admired agencies in Sri Lanka and that will continue under Joy’s leadership,” he added.

     

    Tista Sen, National Creative Director, JWT India, will be Rajesh’s creative partner and together they complete the leadership team at JWT Mumbai.

     

    “I look forward to my second innings in Mumbai and to the opportunity of leading our flagship office. Having been part of some amazing journeys on brands like Nike, Levi’s, Madura, Lifestyle and others, it’s going to be exciting times ahead.  Mumbai has a great portfolio of brands, a fabulous client mix and a fantastic talent pool,” said Mr Gangwani on his appointment.

     

    It’s a homecoming for Mr Gangwani, who joined JWT Mumbai as a Management Trainee in 1991 and worked on Hindustan Unilever, and other Mumbai clients. He was later transferred to Bengaluru in 2002 and has been leading the office since Jan 2008 and later as Head of South, since 2011.

     

    With 22 years of experience in Advertising, Branding, Consumer Research and Sales, Himanshu Saxena comes in with diverse experience of leading brands, offices and cross functional teams. As Head of the JWT Group in Sri Lanka, Himanshu was overseeing JWT and the recently set up Contract advertising.

     

    “In our 150th year JWT India has reached great heights of achievement.  It is both an honour as well as a huge responsibility to lead a region as dynamic as JWT South. I look forward to carrying on the good work and pushing the bar higher. Leading JWT Sri Lanka was truly an enriching experience and I am glad to move on to the next professional assignment after three years in Colombo.” said Himanshu Saxena on his new role.

     

    Senthil Kumar

    Senthil Kumar, National Creative Director, JWT India, will continue to lead JWT South and Kolkata as Himanshu’s creative partner.

     

    “It is an immensely exciting opportunity for me to be a part of a great legacy like JWT Sri Lanka. To be a part of a growing market like Sri Lanka, is the high that I really wanted at this point in my career. Armed with the rich experience of some of the best national and international brands like, Pepsi foods, Nestle, Hero and Airtel, I feel my learning will help me grow the brands and businesses at JWT Sri Lanka. JWT will continue to shine,” said Joy Chauhan on his move to Sri Lanka.