MxMIndia

Tag: Joy Chatterjee

  • For its Gas-O-Fast, an ayurvedic antacid brand

    Mankind gets Brahmanandam as regional brand ambassador

    By Our Staff

     

    Gas-O-Fast, an ayurvedic antacid brand from the house of Mankind Pharma, has continued its association with Brahmanandam as its regional brand ambassador for Southern India. The brand will be launching a TVC featuring Brahmanandam, which will be rolled out soon on mainstream media platforms to mark the launch of Gas-O-Fast’s new range of flavours.

     

    Speaking on the association, Joy Chatterjee, General Manager, Sales & Marketing of Mankind Pharma, “We are glad to continue our association with one of the finest actors in the southern market. We are positive that our association will help us to explore new avenues in the market. We are determined to increase the product visibility in the southern market and create a top-of-the-mind recall value as the potential solution for all your stomach related problems.”

     

  • To spread awareness about sexual health and better the product

    Manforce collaborates with sexologist Dr Prakash Kothari

    By Our Staff

     

    Manforce Condoms has collaborated with sexologist Dr Prakash Kothari to spread awareness about sexual health and well-being and to better the product under his guidance.

     

    Talking about the association, Joy Chatterjee, General Manager, Sales and Marketing, said: “We are delighted to collaborate with Dr. Kothari as we couldn’t find better than him as he is the best in the industry. He has captivated generations of readers through his writings on sex and sexuality. With Dr Kothari’s guidance we have improved on the product; thinness, increasing the width of dots, added ribs, how dots should be placed on a condom and many other learnings have been incorporated to make the end product better. Also, we share a common aim; to unmask several sexual myths, misconceptions and misdirection’s of the audience. Through this collaboration we wish to provide best quality product to enjoy the pleasure.”

     

     

  • The campaign is in eight regional languages to capture wider audience

    Mankind Pharma launches TVC for antacid brand

    By Our Staff

     

    Mankind Pharma’s ayurvedic antacid brand Gas-O-Fast has rolled out a new multilingual TVC in eight regional languages.

     

    Talking about the launch of new TVC, Joy Chatterjee, General Manager, Sales & Marketing of Mankind Pharma said: “Over the years, Gas-O-fast has captured optimum market share in the antacid industry and we aspire to become leader in this category. We are focused on driving penetration in the urban as well as in the rural markets and we are aggressively coming up with interesting and engaging campaigns.”

     

  • The influencer campaign features Yogesh Tripathi, Nirmal Soni and Karamjit Anmol

    Gas-O-Fast unveils campaign

    By Our Staff

     

    Gas-O-Fast, an ayurvedic antacid brand from the house of Mankind Pharma, has unveiled the second leg of its influencer campaign featuring television actors Yogesh Tripathi, Nirmal Soni and Punjabi singer and comedian Karamjit Anmol.

     

    Talking about the campaign, Joy Chatterjee, General Manager, Sales and Marketing of Mankind Pharma said: “We are doing a three series campaign with these comedian celebrities and this is the second leg of the campaign which is focusing on online food ordering habits of individuals. We are rolling out this campaign in a phased-out manner to keep the brand recall during the festive season. People binge eat during the festive season which may cause Acidity and gas problems. Through this campaign, we aim to position Gas-O-Fast as “India ke Acidity ka Indian solution”, and a true companion to enjoy celebrations and occasions without any hesitation.”

     

  • To promote ‘Health OK’, a multivitamin and minerals tablet from the house

    Influencers roped in for Mankind Pharma campaign

    By Our Staff

     

     

    View this post on Instagram

     

    A post shared by Health Ok Tablets (@healthoktablets)

    ‘Health OK’, a multivitamin and minerals tablet from Mankind Pharma, has launched a digital campaign featuring celebrities and popular influencers like Harbhajan Singh, Harshvardhan Rane, Abhinav Bindra, Prince Yuvika Narula, Ranvijjay Singha and many others to spread awareness about the product.

     

    Speaking on the campaign, Joy Chatterjee, General Manager- Sales and Marketing, Mankind Pharma said: “In the last few months, we have noticed a great response in our sales number for Health OK, our aspiration for this brand is to make the last person living in the remotest areas aware about this product. With this campaign, we intend to expand the reach of the product and consume it because it builds the overall immunity and energy which is quite essential during such times.”

     

  • Will be responsible for all corporate announcements and campaign amplification

    Grapes Digital bags PR mandate for Mankind

    By Our Staff

     

    Mankind Pharma has appointed Grapes Digital to handle its PR mandate. Grapes Digital’s Delhi office will  be responsible for public relations strategy, planning and execution for Mankind Pharma and the seven brands under the corporate brand. The agency will strengthen Mankind Pharma’s core brand value through an integrated communications approach combining strategic counselling and communication, media advocacy, crisis management and driving thought leadership in the pharma and healthcare space.

     

    Joy Chatterjee
    Joy Chatterjee

    Said Joy Chatterjee, General Manager, Sales and Marketing, Mankind Pharma: “We are extremely happy to associate with Grapes Digital as our communication partners. We believe that leveraging Grapes Digital’s expertise and long standing experience in the industry will enhance our brand visibility and connect with the target audience. We are confident this partnership will help us communicate our purpose as a brand and build the vision.”

     

    Himanshu Arya
    Himanshu Arya

    Added Himanshu Arya, Founder and CEO, Grapes Digital: “We are delighted that our deep and extensive understanding of corporate communications and a strong team have helped us win the mandate for Mankind Pharma, in their communication journey. We are keen on delivering result-oriented strategies and are delighted to leverage this association.”

     

  • With a tagline #CoolHaiMeriMaa to pay tribute to all the moms

    Prega News celebrates Mother’s Day with video campaign

    By Our Staff

     

    Mankind Pharma’s pregnancy test kit Prega News has launched the #CoolHaiMeriMaa campaign. The video campaign will run on the YouTube channel and all social media profiles of Prega News.

     

    Said Joy Chatterjee, General Manager, Sales & Marketing of Mankind Pharma: “The #CoolHaiMeriMaa campaign is an attempt to showcase the journey of mothers who are caregivers and work relentlessly to ensure in paving the road to a better tomorrow for their kids. Through this campaign we recognize and pay a tribute to all the moms in the world for the role they play in their kids’ lives and express gratitude for teaching children the virtues of patience, resilience, and courage and highlight how these values are helping them in their personal and professional lives.”

     

  • To promote customer safety with tagline #DontMessAround

    Manforce condoms launches new campaign

    By Our Staff

    Manforce Condoms launches new campaign #DontMessAround to promote customer safety.

    Said Joy Chatterjee, DGM, Mankind Pharma: “Through this campaign the intention is to show how messy of an experience it can be if you decide to go raw instead of using a condom. We have always been committed towards our customer’s safety and want to ensure that sex always stays as an act of pleasure, along with safety. We want to communicate to the masses #DontMessAround, Put on a Manforce to avoid unprotected sex and sexual diseases”.

     

     

  • The campaign attempted to drive home the point that all this pleasure should not be had without protection

    Manforce Condoms Unveils #BetterEndings Campaign for Father’s Day

    By A Correspondent

     

    Given that couples spent a lot of time together in the Lockdown, Manforce Condoms has come up Manforce flavoured condoms with reference to the Father’s Day campaign to drive home the point that all this pleasure should not be had without protection.

     

    The #BetterEndings campaign has been conceptualised and executed by Grapes Digital.  Said Shradha Agarwal, Co-founder and COO of the agency: “Keeping in mind the current pandemic situation: ‘quarantine babies’ and with population increasing day by day, Father’s day is the best occasion to warn men against the fatherhood situation that they will land in if they do not use protection. We recommend using Manforce condoms because trust us it’s great to have a kid, but it’s also a responsibility, if you are not ready. So, who doesn’t like the ending, we have a better one and for all those who do, Manforce Condoms wishes them Happy Father’s Day!”

     

    Adde Joy Chatterjee, DGM, Mankind Pharma: “We always drive awareness towards safe intimate relations. Through this campaign we want to promote #BetterEndings of the intimate moments between the couples. This campaign is an initiative to reach out to the masses to apprise them that we all should have fun and make the most of this time of being together, but let’s be cautious and take necessary preventive measures.”

     

     

  • The account was won following a multi-agency pitch and will be handled out of the agency’s Delhi office

    Columbus India wins digital duties of Gas-O-Fast

    By A Correspondent

     

    Columbus India has been appointed as the digital agency for Gas-O-Fast, a product of Mankind Pharma. The account was won following a multi-agency pitch and will be handled out of the agency’s Delhi office.

     

    As part of the new mandate, the assignment will involve using Columbus India’s expertise in the digital ecosystem for managing Digital Media, SEO, SMO, website development and maintenance for Gas-O-Fast.

     

    Commenting on the new association, Joy Chatterjee, Asst. General Manager – Marketing, Gas-O-Fast said: “It gives us immense pleasure to partner with Columbus India as our digital social agency. This relationship will help Gas-O-Fast reach out to our potential users across the internet, thereby maximizing our reach and keeping our focus on the healthy lifestyle of our customers.”

     

    Added Nitin Sabharwal, Chief Business Officer, Columbus India: “Getting our first brand from Mankind Pharma is very exciting and we look forward to deploying our complete creative suite of services allowing us to deliver high social engagement for the brand.