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Tag: Joshua Thomas

  • The film brings alive Hershey's positioning of #DipthemomentinHershey's

    Lowe Lintas salutes kids in Hershey’s new campaign

    By Our Staff

     

    Hershey’s has launched a campaign in which it salutes and embraces children who spent the series of lockdowns patiently by staying indoors. Conceived by Lowe Lintas Mumbai, the film brings alive Hershey’s positioning of #DipthemomentinHershey’s and being #BetterTogether while being #HappyatHome.

     

    Speaking about the campaign, Sarosh Shetty, Marketing Director, Hershey India said: “The lockdowns have been difficult for parents. It has made every parent wonder how they will juggle office meetings, household chores and their kid’s needs at the same time. To everyone’s surprise, children have proven to be a strong pillar of support throughout this challenging phase. This film is a tribute to our little champs, who not only faced every situation with a smile, but also inspired us to keep going – in their own sweet and endearing way. They have helped us create more ‘moments of goodness’ in our everyday lives, which is what brand Hershey’s stands for – it is about celebrating the simple moments of bonding with our loved ones. We hope this film brings that alive for our consumers.”

     

    Commenting on the film, Joshua Thomas, Executive Creative Director, Lowe Lintas added: “Some of the sweetest moments in life are the ones spent with the ones we love, and the bright spot in this otherwise gloomy lockdown was just that. Hershey’s has always stood for precious moments of togetherness and this ad is another expression of that.”

     

  • The campaign has been created by Lowe Lintas

    Axis Bank promotes its ‘Full Power Digital Account’

    By A Correspondent

     

    Axis Bank has launched a new full-feature savings account that can be opened digitally/ Axis Bank promotes this ‘Full Power Digital Account’ in a campaign conceived by Lowe Lintas Mumbai.

     

    Said Asha Kharga, EVP & Group CMO, Axis Bank: “The Full Power Digital Account is an innovation in its truest sense because it opens up the entire world of digital banking for the consumer. This innovation is a marker of our OPEN philosophy. Conventionally, digital accounts have always been pitched as savings accounts. However, in a post-Covid world, where consumers are embracing digital in a big way, as banks we need to offer solutions that solve for consumer needs. Hence instant debit cards for online shopping, paying of school fees, buying all kinds of insurance under one roof, getting business loans, short-term/long-term investment solutions need to be addressed for consumers under one roof. With the launch of the Full Power Digital Account, we open up more than 250 banking products and services to customers within the safety of their homes.”

     

    Talking about the campaign, Amar Singh, Regional Creative Officer, Lowe Lintas, added: “In these difficult times, it is heartening to hear that it isn’t all bad news. That it hasn’t just been the numbers that are rising, that also increasing at a steady rate, are examples of our resilience. This is why we feel the film, conceived by Joshua Thomas and Katya Mohan for the Full Power Digital Account is a timely one. Because it draws upon examples of our resilience to arrive at a whole new zero-compromises, safe way to bank. By using examples which are familiar, recognizable and relatable – our intention is to seem as appealing, practical and easy to adopt to the first-time user, as we would to the seasoned online payments and banking customer. Which is after all, what lies at the heart of being Dil se Open.”