By A Correspondent
Mumbai-based agency Eggfirst has bagged the creative mandate of Pest Control India. Eggfirst will be responsible for driving the PCI brand and its repertoire of products and services for the year 2013-14.
“PCI is known in the market as a trusted and reliable pest control brand, but not everyone knows about the vast variety of pest management services we offer,” said Joshua Rao, Executive Director, PCI. “Also, we wanted to make people aware that PCI is not just another pest control operator; we have amongst the most advanced R&D facilities with state-of-the-art quality control and safety measures. Eggfirst was able to capture this vision perfectly and understood the image we wished to create in the market.”
Ravikant Banka, CMD, Eggfirst added: “PCI is a trusted brand with a legacy of over five decades, the biggest in pest control in India. For us, it is an opportunity to infuse fresh energy in the brand and take it to newer heights.”