MxMIndia

Tag: Josh Gallagher

  • Blink_live is MediaCom’s thought leadership and innovation lab

    MediaCom hosts inaugural Blink_live event in India

    By A Correspondent

     

    MediaCom India held its inaugural flagship Blink_live event in Mumbai earlier this week. The event is MediaCom’s thought leadership and innovation lab, designed to help its clients better understand and leverage the latest media and marketing trends, insights, innovations and opportunities.

     

    The theme of the event was ‘Decoding Growth in A Slowdown’, given the current economic slowdown in India.

     

    Byron Sharp

    The event saw a detailed session on “Laws of Growth” by the keynote speaker Byron Sharp, Marketing Science Professor & Director of Ehrenberg-Bass Institute, Australia. The other speakers included Josh Gallagher, Chief Product Officer, APAC at MediaCom who spoke on ‘Will the promise of E-commerce survive a slowdown’; Nihar Das, Overall Lead, Borderless WPP Team shared insights on how to ‘Tackle the slowdown through customised growth models’; Baldeep Singh, VP, Client Engagement & Data Partnership at [m] PLATFORM spoke on ‘Cutting slump with laser focused Consumer Behaviour’, whereas, Preeti Reddy, CEO South Asia at Kantar, Insights focused on ‘Identifying Real Growth’.

     

    Bianca Best

    Speaking of this launch Bianca Best, Global Managing Director of Blink and Strategic Partnerships, MediaCom, said: “In the volatile, exciting and ever evolving landscape brands are operating in today, Blink satisfies not just the potential that comes from trialling innovation (which we see as part of every client brief) but is an absolute necessity to ensure clients achieve sustainable, long term business success. Only once brands partner with technology specialists are the ambitions of true digital transformation realised.  I’m incredibly invigorated to be enabling this for our clients and see Blink becoming an essential complementary pillar to MediaCom’s already world class offering.”

     

    Navin Khemka

    Commenting on the India launch of Blink_live, Navin Khemka, CEO, MediaCom South Asia, said: “The media landscape has changed drastically, and exchange of trends and ideas globally has become more relevant than ever. Blink_live is one such platform that helps bring global marketing trends to India and shares India’s insights with the world. I am happy to bring Blink_live to India for the first time. I am sure it will add great value to our existing clientele and to enhance the brands’ marketing efforts. We are also hopeful to glean more insightful observations from the Indian team through this platform.”

     

    Added Jaydeep Chaudhuri, Regional Managing Partner, MediaCom: “It was wonderful to have Prof Byron Sharp as the keynote speaker at Blink_live addressing this topic, which is critical not only for India but also for all sizeable economies around the world. MediaCom’s partnership with the Ehrenberg-Bass Institute allows us access to the best thought leaders in marketing academia and their research helps us create communications ecosystems for brands to unlock sustained growth”

     

     

  • In his new role, Josh will be responsible for driving offline and online strategy for the agency's key clients including AXA, Emirates, LG Electronics and Shangri La Hotels

    Havas Media appoints Josh Gallagher as Regional Strategy Director

    By a correspondent

     

    Havas Media Group has announced the appointment of Josh Gallagher as Regional Strategy Director.

     

    In his new role, Josh will be responsible for driving offline and online strategy for the agency’s key clients including AXA, Emirates, LG Electronics and Shangri La Hotels. He will also lead the adoption of agency’s proprietary planning process Meaningful Connections Planning with an eye to delivering innovative solutions to new and existing clients. An integral part of his mandate is to propel the uptake of Havas Media Group’s Meaningful Brands research, a unique framework that analyses and tracks the connections brands have with our quality of life and well-being.

     

    Josh joins the agency with ten years of experience working with international media and digital agencies in Australia. He was most recently with Zenith Optimedia Melbourne, where he worked as a Communications Strategist, driving strategy for Honda, Lion Nathan and Reckitt Benckiser. Prior to this, he spent seven years with Universal McCann Brisbane, where he worked as Client Services and Strategic Director. He has also had a stint at digital agency Kruse Digital.

     

    Based out of Singapore, Josh will report into SK Biswas, Chief Strategy Officer at Havas Media Group, Asia Pacific.

     

    Commenting on his appointment, Biswas said: “Josh is a very welcome addition to the regional strategy team. He has an unrelenting curiosity for uncovering consumer insights and is a champion of integration. He is one of those rare strategists, who have a hands on and practical experience of working on integrated strategies and expertise in both offline and digital communications planning processes.”