Dentsu X, the media agency from dentsu India, has announced the appointment of Jose Leon as Chief Executive Officer (CEO). He will report to Anita Kotwani, CEO Media, South Asia, Dentsu.
Based out of Dentsu’s Gurugram office, Jose will concentrate on empowering clients through media campaigns that create excellent consumer experiences, bringing about a big transformation in society, and strengthening their businesses to increase their top-line numbers.
Commenting on the appointment, Anita Kotwani said: “Dentsu, as a network, is driven by forward-thinking tech-enabled practices. Our belief in offering disruptive, cutting-edge solutions keeps us ahead in the ecosystem. We take immense pride in bringing extraordinary talents on board for this journey. Jose is one of the leaders with the right balance of technology and media acumen. His expertise is a great fit for dentsu X’s vision of building valuable experiences for consumers, beyond simple media exposure. I look forward to partnering with him in this marathon ahead. A warm welcome to our dentsu network, Jose, and best wishes for the journey ahead.”
Indigo Consulting, the Publicis Group agency specialising in enterprise technology, design, and data-first talent, has strengthened its delivery and operations team by appointing Sam Antony in the role of Vice President. He will be in charge of complete digital delivery and operational excellence of deep-tech transformation projects, across the company.
Said Jose Leon, COO Indigo Consulting: “As a team, we are deeply committed to continuing to strive in all our endeavours to deliver excellence to our existing and new customers. We are strengthening our delivery and operations teams under the leadership of Sam Antony. His rich and global work experience and solution-oriented approach will add great value to our customers and organisation.”
Added Antony: “I am excited to be a part of Indigo Consulting and looking forward to play a critical role in Delivery Excellence. I look at this opportunity as the one that drives excellence through People, Processes and Technologies. Standardization and Industrialization are going to be the keywords for us to be consistent in our deliveries which would ultimately drive higher customer satisfaction and achieve profitable growth.”
Publicis Groupe has announced the integration of Indigo Consulting’s digital marketing teams with Publicis Worldwide, thereby creating a strong 300-member agency capable of providing the entire suite of brand building communication services from strategy to creative across mainline, digital and social, with data at the centre. Rajesh Ghatge (CEO) and Jose Leon (COO) will continue to helm the organisation.
Anupriya Acharya
Said Anupriya Acharya, Group CEO, South Asia: “This made imminent sense to us. Communication services are no longer segregated by platforms, i.e., creative agencies for mainline platforms and digital agencies for digital platforms. More and more clients want to work with one agency that can offer holistic strategic & creative solutions to solve their marketing problems. In fact, the pandemic has only heightened the need to have digital at the centre of our solutions approach.”
Subhash Kamath
Added Subhash Kamath, CEO, BBH & Publicis Worldwide: “I see it as a win-win for everyone. The Indigo digital communications teams have already been working alongside the PWW teams across many of our top clients. By bringing them together under a common leadership, we can now provide our clients a more integrated solution and a more seamless brand custodianship. It’s a transformative move.”
Russell Barrett
Said Russell Barrett, CEO & Chief Creative Officer, BBH & Publicis Worldwide, “We need to be absolutely modern and future-facing when it comes to the creative work we produce and digital has to be at the heart of it. I don’t see traditional and digital work needing separate thinking. I want our creative leaders to be able to think across all platforms in answering a brand’s needs. By the coming together of these two teams, it’s a potent force of talent.”
Rajesh Ghatge
Added Ghatge: “The tremendous traction that we have got for our digital business transformation and technology practice in the last year has propelled our plan to invest disproportionately to scale this practice. We are making a choice to focus (back) on our DNA. The top ranked digital marketing practice that we had built over the last few years, hence forth being housed in PWW will continue to deliver impactful cross-platform digital marketing solutions for the composite client roster. It is a win– win for our transitioning team, PWW, and our clients.”
Indigo Consulting, Publicis Groupe’s leading digital business and marketing transformation company, has elevated Jose Leon to Chief Operating Officer. Leon will continue to report to Rajesh Ghatge, CEO, Indigo Consulting.
Rajesh Ghatge
Leon joined Indigo Consulting in 2017 from Adobe. Commenting on his elevation, Ghatge said: “Soon after my joining Indigo Consulting, I was clear of needing a transformational leader to partner me in our endeavour to build on the organisation’s strength and transform it into a data-led, creative fuelled, technology driven digital solutions provider for our clients. Over the last few years, Jose has collaborated with me in executing on this vision. Powered by fantastic talent, today we deliver excellence on very large marketing and technology mandates for number of brands across categories. Jose has played a pivotal role in introducing new services and growing marquee businesses. Given the unprecedented challenges that we face in the business environment, we feel that we are just in the right place to add tremendous value to our clients. We are launching sector -specific technology enabled products and solutions across platforms fintech , omnichannel and content velocity.It is just the time for Jose to take over a larger role and lead the next wave of innovation and growth at Indigo Consulting.”
Jose Leon
Added Leon on his elevation: “When I joined the company, I saw great potential in executing transformation across Talent and Technology at Indigo Consulting to drive superior value for our customers. It has been an exciting journey thus far and in the new role, I look forward to continuing our relentless drive to deliver excellence across our product and service offerings. The next wave will see a launch of a series of innovative products and further deepening of expertise across sectors. The current challenge has deepened our resolve to partner our clients and help them cope and win.”
Indigo Consulting has appointed Burzin Mehta as its National Creative Director. He is mandated to drive creative excellence across all dimensions of Indigo Consulting’s products and services i.e. consulting, digital technology and transformation, marketing, design and UX.
Rajesh Ghatge
On his appointment Rajesh Ghatge, CEO Indigo Consulting said: “As we continue our evolution towards becoming a truly effective digital transformation partner for our clients, I am delighted to have Burzin on-board. His obsession with digital first thinking and a non-compromising rigour to curate work is exactly what we need to deliver excellence for our clients. We have been driving some high impact solutions by leveraging data, creativity and technology and Burzin’s partnership in this endeavour is only going to raise the bar of our solutions.”
Jose Leon
Added Jose Leon, President, Indigo Consulting: “For the last eight quarters, brands have focussed almost entirely on data – perfecting the art of targeting audiences and the science of the right channel to engage them. This strategy is starting to plateau in terms of monetisation, in proportion to the effort, investment and focus being committed to it. As a result, creative freedom has been heavily compromised. At Indigo Consulting, we believe experiential marketing and creative can continuously influence customers, provided it is driven by data and actionable insights. True to his nickname, ‘Buzz’ will provide data-led creative leadership across all functions and regions so we can more effectively pursue our purpose of ‘Shaping Human Behaviour through Creativity, Data and Technology’.”
Burzin Mehta
On his new role, Mehta said: “The recent past has seen the role of creativity expand to much more than solving marketing problems. Whether it is with the quintessential big idea, the effective use of data, the smart application of technology or an ingenious mix of them all. And that is what’s most exciting about this opportunity. The chance to put together this heady mix and effectively solve problems of all kinds. With a team that has the intent and passion, to make it happen.”
NIIT has signed up Indigo Consulting as its strategic digital partner. The business was won post a multi-agency pitch, and Indigo’s Gurugram office will handle the account.
Speaking about bringing Indigo Consulting on-board as its strategic digital agency, Kshitij Jain, Vice President – Marketing & Sales, Career Education Business, NIIT said:“We embarked on this overall brand transformation journey a couple of months ago. Digital is a critical pillar within our overall blueprint because of its potential to exponentially impact transformation. We look forward to a fruitful association with Indigo Consulting.â€
Jose Leon
Added Jose Leon, President, Indigo Consulting: “India is likely to have the world’s largest workforce by 2027 with a billion people aged between 15 and 60. NIIT has value to offer to this entire spectrum – right from enabling the youth identify its skills and enhance them formally in a structured environment, to senior working professionals getting certified from premier institutes to explore better career opportunities. Digital Transformation experts at Indigo Consulting are crafting a strategy to create and deliver an immersive experience for all target users of NIIT, and we are excited about this partnership and the positive impact this can deliver for the brand.â€
Indigo Consulting has brought on board Paul Dueman as Senior Vice President – Strategy & Business, Chetan Thaker as Head – Customer Success and Alifiya Naik as the Lead – UX Consultant. The three will be based in Mumbai and will report to Jose Leon, President at Indigo Consulting.
Jose Leon
Welcoming the new key hires on board, Jose Leon, President – Indigo Consulting said: “At Indigo Consulting, we are constantly trying to better the great momentum we have built up across the last three quarters. As the fourth industrial revolution spurs our customers along to evolve and meet expectations of their digital customers, bringing in key talent across our BSFI, hi-tech, FMCG, retail, Fashion & Lifestyle projects was par for the course. Paul, Chetan and Alifiya are highly established leaders who deliver our promise to customers. I am confident that they will lead by example and set higher quality benchmarks every day.â€
Rajesh Ghatge
Added Rajesh Ghatge, CEO Indigo Consulting: “We invested time and efforts last year not just in building on our strengths in the UX, Design and Technology domains, but also in elevating the competency sets to deliver large scale digital transformation and digital experience mandates. We have gathered tremendous momentum and are working on some industry first projects for large clients across categories. We will continue to invest in expanding our teams and infuse them with best-in-class talent to ensure ‘customer success’.
Indigo Consulting, Leo Burnett India’s full-service digital agency, has appointed Jose Leon as President to lead its digital design and build vertical. Leon comes in from Adobe, where he was responsible for the digital marketing business across multiple domains in BFSI, Retail, Education, Automotive, among others, in collaboration with digital agencies.He will report to Rajesh Ghatge, Chief Executive Officer, Indigo Consulting, and will be based out of the Delhi office.
Welcoming Leon to his new role, Ghatge said: “Over the last few months, we have been executing a plan to evolve ‘design and build’ services at Indigo Consulting. We have 17 years of credentials in building, managing digital platforms and assets across the web, mobile and e-commerce, for large national and international clients. We are investing in leadership talent across Business Consulting, Analytics and UX thereby expanding capacities to partner clients across their digital transformation journey. Jose brings with him some incredible technology experience and has partnered with large clients in the private, public and government sectors – consulting them and implementing large digital transformation projects for them. He has been entrusted with the important task of driving the ‘build’ agenda at Indigo Consulting.â€
Speaking about this new role at Indigo Consulting, Leon said: “This is an amazing opportunity. The TAM (Total Addressable Market) for Martec alone is between $32B-$40B here-and-now and Indigo Consulting, being an integrated digital agency has capabilities across all spheres of this market opportunity. We are continously re-skilling and re-investing in our people in addition to bolstering our partnerships across the spectrum, from Design Thinking and Augmented Reality right up to Machine Learning, Real-Time Analytics and Block Chain. I am looking forward to leading Indigo Consulting’s design and build function, and helping it reach the vast potential I see in it.â€
