MxMIndia

Tag: Johnson’s

  • Conceptualised by DDB Mudra Group

    Johnson’s Baby launches new campaign

    By Our Staff

     

    Johnson’s Baby skin care products launch its latest brand campaign.

     

    As a brand which has partnered with parents for generations, Johnson’s Baby recognises their promise to help protect their baby’ skin from day 1. The brand’s latest marketing campaign, ‘Promise, Pehle Pal Se’ captures this unwavering commitment ‘Designed with Only (Sirf aur Sirf) “Baby Safe Ingredients’ to help protect baby’s delicate skin from day 1.

     

    Reinforcing the brand promise, Manoj Gadgil – Business Unit Head & VP Marketing – Kenvue said: “Ahead of the campaign, Johnson’s® Baby reached out to over 15000 mums from every part of India, different cultures and backgrounds to understand their promise to their little ones. There was one resounding promise which went beyond boundaries and cultures, a promise to protect their baby. Based on this common purpose, Johnson’s® Baby strongly commits to mums to help fulfil their precious promise to their babies.”

     

    Godwin D’Mello – Executive Creative Director, DDB Mudra Group added: “The birth of a child brings out the optimism in every parent to create a world full of positivity for their little one, where only good things exist. This observation, delivered through the emotional hook of the mother’s promise on day 1, helped us talk about Johnson’s role in helping her keep that promise.”

     

  • Unveils the new Milk + Rice lotion

    DDB Mudra films for Johnson’s Baby new lotion

    By Our Staff

     

    Johnson’s Baby announced the introduction of its New Milk + Rice lotion that seeks to support mums of growing babies who are entering a phase of milestones and exploration. The TVC is conceptualised by DDB Mudra.

     

    Said Manoj Gadgil, Vice President Marketing, Johnson & Johnson Consumer Health, India: “Johnson’s Baby believes that ‘every baby must have a thriving start’. The new Johnson’s Baby Milk + Rice lotion is a reiteration of this commitment to provide the best baby skincare products backed by science for every mum’s baby skincare requirement. We are dedicated to working with mums and dads, healthcare experts and scientists to ensure our products have the highest standard of care for babies at every age and stage of their growing years. The new Milk + Rice lotion with its purposeful ingredients seeks to reassure mums that their child’s developing skin will get the right nourishment, for that baby soft skin.”

     

    Commenting on the TVC, Godwin Dmello, Executive Creative Director, DDB Mudra added: “We found the insight of growing babies seeing and feeling everything for the first time, to be a very powerful one. So, we told the story of this curious baby who’s enjoying her newfound freedom to move and explore. It sets up the need for the product to come in while being relatable and delightful for mothers.”