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Tag: Johnson & Johnson

  • Unveils the new Milk + Rice lotion

    DDB Mudra films for Johnson’s Baby new lotion

    By Our Staff

     

    Johnson’s Baby announced the introduction of its New Milk + Rice lotion that seeks to support mums of growing babies who are entering a phase of milestones and exploration. The TVC is conceptualised by DDB Mudra.

     

    Said Manoj Gadgil, Vice President Marketing, Johnson & Johnson Consumer Health, India: “Johnson’s Baby believes that ‘every baby must have a thriving start’. The new Johnson’s Baby Milk + Rice lotion is a reiteration of this commitment to provide the best baby skincare products backed by science for every mum’s baby skincare requirement. We are dedicated to working with mums and dads, healthcare experts and scientists to ensure our products have the highest standard of care for babies at every age and stage of their growing years. The new Milk + Rice lotion with its purposeful ingredients seeks to reassure mums that their child’s developing skin will get the right nourishment, for that baby soft skin.”

     

    Commenting on the TVC, Godwin Dmello, Executive Creative Director, DDB Mudra added: “We found the insight of growing babies seeing and feeling everything for the first time, to be a very powerful one. So, we told the story of this curious baby who’s enjoying her newfound freedom to move and explore. It sets up the need for the product to come in while being relatable and delightful for mothers.”

     

  • On the occasion of World Menstrual Hygiene Day on May 28, Stayfree unveiled a new digital video that invites families to change the way they approach the period conversation

    It’s Just A Period, says Stayfree to families across India

    By A Correspondent

     

    With nearly two million girls experiencing their first period during the lockdown, a new digital film encourages families to talk more openly about periods and support them in this journey

     

    On the occasion of World Menstrual Hygiene Day on May 28, Stayfree unveiled a new digital video that invites families to change the way they approach the period conversation.

     

    Said Manoj Gadgil, Vice President Marketing, Johnson & Johnson Consumer division: “This World Menstrual Hygiene Day is a reminder to us all that the onus of normalising the first period experience for every young girl lies with all of us. And during pandemics when she doesn’t have access to her teachers for information, families can and must play the most important role in this. Today is just a first step towards creating that awareness and Stayfree® commits to help young girls and their families in this journey.”

     

     

  • The ‘You’re doing okay, Mom’ was planned as a message of reassurance to mothers as there were doing their best for their baby and family

    Johnson’s reminds moms that “they’re doing okay”

    By A Correspondent

     

    Baby care brand Johnson’s unveiled a digital video highlighting the joys and journeys of motherhood amidst uncertain times. The ‘You’re doing okay, Mom’ was planned as a message of reassurance to mothers as there were doing their best for their baby and family.

     

    Speaking about the video, Manoj Gadgil, Vice President Marketing, Johnson & Johnson Consumer division, India said: “We at Johnson’s have been proud partners to generations of mothers and understand that in current circumstances, they may feel uncertain and anxious about giving the best to their baby. On the occasion of Mother’s Day, we are championing mums everywhere through this video, highlighting the strength of their bond with their baby, and are assuring them with confidence that they are doing okay.”

     

     

  • The new TVC conveys unwavering faith in the brand through gentle moments

    Johnson’s Baby reinforces its commitment towards baby care

    By A Correspondent

     

    Johnson’s Baby with its latest TVC featuring the association between a child and mother, and how a mother trusts in Johnson’s gentle products.

     

    Conceptualised by DDB Mudra Group the TVC is a cluster of sequences where a mother bonds with her baby by using a range of Johnson’s Baby products.

     

    Speaking about the new campaign, Manoj Gadgil, Vice President Marketing, Johnson & Johnson Consumer division, India said: “Johnson’s Baby products have been upholding the promise of trusted baby care through years. This campaign highlights a mother’s unwavering trust to choose the best for her baby. We at Johnson’s are committed to creating the gentlest baby products in the world and continue to invest in research, science and innovation to ensure we are at the forefront of baby care. Through this campaign we are reemphasizing our message of safety which is our number one priority.”

     

    Added Rahul Mathew, National Creative Director of DDB Mudra Group: “Johnson’s isn’t just a range of baby products, it’s actually a deep bond of trust between the mothers and the brand. We wanted the work to reflect just that and strengthen it even more.”

     

     

  • Highlights the evolution of baby care needs with a brand new look and a promise to Choose Gentle

    Johnson’s Baby celebrates the world of millennial parents via latest campaign

    By A Correspondent

     

    The Johnson’s brand may be under a cloud globally, but it’s life as usual with its baby care division. Johnson’s Baby has announced the launch of its new campaign – ‘Choose Gentle’. The campaign is aimed at millennial parents and the transformation of baby care needs, and how the brand is adapting to them.

     

    Speaking about the campaign, Dimple Sidhar, Vice – President, Marketing at Johnson & Johnson, Consumer India said: “Johnson’s Baby has been with mums in every step of their journey of parenting. This campaign highlights that we continue to do so, moving forward with changing times. As parenting has evolved in India, so have the needs of the new age parents in taking care of their bundle of joy. We make the Johnson’s promise to ‘Choose Gentle’, that is committed to even more Gentle care for babies.  The TVC lauds Millennial mothers who are adeptly balancing multiple roles as also recognises the increasing role fathers are playing in baby care today.”

     

     

  • With 40 per cent increase in youtube searches on baby care y-o-y, JOHNSON'S® has launched 'Best for Baby' channel – India's largest dedicated library of baby care videos

    Johnson’s launches dedicated ‘Baby care’ youtube channel

    By A Correspondent

     

    Leading baby care expert, Johnson’s announced the launch of India’s largest dedicated baby care YouTube channel with over 100 videos across 12 categories. The Johnson’s ‘Best for Baby’ channel is a dedicated video channel aimed at providing new parents a holistic guide on baby care and parenting. Designed to cater to the needs of millennial parents, the channel offers new parents help through detailed videos, specially curated for the channel by baby care experts and discerning peers.

     

    Talking about the ‘Best for Baby’ channel launch, Ganesh Bangalore, Vice President, Marketing, - Johnson & Johnson, Consumer, India  added, “Our ongoing dialogue with moms, in addition to research in the segment, revealed a need-gap for millennial parents in India regarding reliable and researched baby care information online. The research clearly showed that new moms are using online search as their primary way to find parenting information.  With this background it made sense for us to create ‘Best for Baby’ channel providing parents with a credible source of information on baby care. With over 70,000 views a day, on an average in its pilot phase, we seem to have created a platform that is an answer to the needs of our consumers.”