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Tag: Johnson & Johnson India

  • In a series of seminars conducted in various cities, the moms and experts spoke about the power of an emotional bond created from the first physical touch between the mother and the baby

    Johnson & Johnson promotes gets stars to promote breastfeeding

    By A Correspondent

     

    On the occasion of International Breastfeeding Week which was celebrated from August 1- 7, Johnson & Johnson initiated the ‘I Pledge to Breastfeed’ campaign to spread awareness on the benefits of breastfeeding and to encourage Indian moms to pledge to breastfeed their babies. To talk about the benefits of breastfeeding, renowned actresses and celebrity mothers Sonali Kulkarni and Devayani joined leading lactation experts and well-known Pediatricians to support Johnson & Johnson to educate mothers on the power of touch and its impact on the overall development of the child.

     

    In a series of seminars conducted in various cities, the moms and experts spoke about the power of an emotional bond created from the first physical touch between the mother and the baby and the benefits in the mental, physical and cognitive development of a child.

     

    “Getting ready for the birth of your baby is an exciting and busy time. Deciding to breastfeed can give your baby the best possible start in life. It is one of the most amazing acts of motherhood and benefits you and your baby in many ways. But it is more than just providing nutrition. It is a great start to enhancing mother baby bonding. More health, more eye contact, more time together and more falling in love,” explained Dr S.S. Kamath, a leading authority on lactation in India.

     

    According to a UNICEF Report[i], only 34 per cent of Indian mothers breastfeed in the first hour. In a land where 1.5 million children under the age of five die every year, only 46 per cent of infants below six months are exclusively breastfed. The report further elaborates how children who are breastfed in the first month are 14 times more likely to survive over those who are given nourishment in the form of formula or any other milk.

     

    As a part of this campaign, Johnson & Johnson India will be supporting  over 600 healthy baby camps in hospitals and nursing homes across multiple cities in the month of August to educate mothers about the benefits breastfeeding offers and how it can help develop the bond with your baby.

     

    “We are privileged to partner again this year with prestigious health care associations such as Indian Academy of Pediatrics (IAP) and Trained Nurses Association of India (TNAI) to spread awareness on this topic and urge every new mom to take a pledge to breastfeed her baby,” said Ganesh Bangalore, General Manager – Marketing, Consumer Business, at Johnson & Johnson India.

     

     

  • Leading youth skincare brand launches its 'See the Real Me' campaign

    New Clean & Clear campaign inspires teens to reveal true self

    By A Correspondent

     

    Leading youth skincare brand, Clean & Clear, has released its new TVC which inspires teenage girls not to let their appearance and physical imperfections define them but instead to feel confident and assert their real talents and abilities. The latest TVC is a natural extension for the youth brand that has always played the role of a trusted friend that enables positive teen confidence.

     

    The brand that has been closely associated with ‘best friends’ who positively support each other is now using its strong relationship with teenage girls across the country to inspire them to celebrate what makes them different and is asking them to inspire each other to join the movement.

     

    The brand’s new philosophy of ‘See the Real Me’ stems from the insight that most teenage girls want to be loved and accepted for who they are but are afraid of being judged by others, especially because of their appearance. Based on insights from teenage girls in India, the TVC aptly addresses the issue of how teenagers very often get associated with nicknames that reflect their perceived image and not their actual talents. Through the new campaign Clean & Clear wants to inspire teenage girls to find the courage to look beyond the ‘name-calling’ and to embrace their uniqueness by celebrating their real achievements and capabilities with small acts of courage.

     

    According to Ganesh Bangalore, General Manager – Marketing at Johnson & Johnson India, “Clean & Clear fundamentally believes that every young girl has innate potential which makes her unique and special. All she needs is a little courage to dazzle people with her true abilities and inspire other girls around her.”

     

    The ‘See the Real Me’ campaign is being promoted on a global scale and the new TVC is the first step in disseminating the new message in India. After its huge and ongoing success in the US market, the campaign has been suitably adapted to address the issue of ‘name-calling’, which is prevalent amongst Indian teenagers.

     

    The 30-second creative ad features young girls talking about the nicknames they are given because of their appearance, such as oily skin or pimples, but then find the courage to show their real talents with Clean & Clear’s help. Developed by DDB Mudra Group India, the ad captures the essence of the campaign perfectly by featuring everyday girls who speak confidently about themselves. Instead of using trained actors and models, for the first time the agency has street-cast girls for an ad campaign to add what actors can’t – authenticity and spontaneity.